Mark Potter in the Morning

Billy Templeton from Old Head Records in Lexington stopped by the 3WZ studios to talk music, vinyl records, and serve up our first Old Head Records Deep Track.

Jim Bresnahan gave his final local newscast today on 96.7 3WZ and Big Dawg 100. Jim has spent the last 40 years as the voice of Rockbridge County. While he will still be with us as a sales representative, Jim decided he wanted to "sleep in" from now on. Thanks Jim for all you have done to keep our community informed!

James from Rockbridge Flooring & More joined Mark Potter this morning to talk about rugs.

Adelaide joined Mark Potter in studio and they talked about everything except for the weather. Want to have your kid be the Weather in the Wild Weather Kid? Go to 3wzfm.com and get them registered. The Weather Kid is sponsored by the Virginia Safari Park.

Coach Ashley Ingram and defensive line coach Hakeem Yaya joined Mark Potter at Devils Backbone in Lexington to talk about Samford and look ahead to Mercer.

The 3WZ studio was filled with the great team from the School Based Health Centers from Rockbridge Area Health Center.

Coach Ashley Ingram joined Mark Potter to talk about Davidson and look ahead to Samford.

Esme Prada from Lexington was our first Weather in the Wild Weather Kid on 96.7 3WZ. The 8 year old 3rd grader did a great job co hosting the 7 o'clock hour with Mark. Go to 3WZfm.com to get your 2nd thru 7th grader entered into the drawing to be a weather kid. Thanks to the Virginia Safari Park for sponsoring our weather in the wild weather kid!

Laura Becker and Lidia Jarvis from the Rockbridge Area Health Center Perinatal Hub joined Mark on the Morning Show to introduce the new program.

VMI Football Coach Ashley Ingram joined Mark Potter at Devils Backbone Outpost Tap Room and Kitchen to talk about Idaho State and look ahead to Virginia Tech.

Mark Potter and VMI Head Football Coach Ashley Ingram kick off the 2026 Football season with the first Tactical Timeout of the season. Join us at Devils Backbone Brewing Outpost Tap Room and Kitchen every Monday night from 7 to 8 pm. Can't make it out? Then listen to 96.7 3WZ and online at 3wzfm.com

Leona Rickerson and Shannon O'Donnell from the Spice & Tea Exchange of Lexington joined Mark Potter on the 3WZ Morning Show to talk about their Grand Opening Weekend. They brought some teas, spices, and salts to taste test. Hear all about it by listening!

Chevyn stopped by to talk to Mark about her house that is for sale as well as antiques, art, and jewelry.

Amy from Rockbridge County Habitat for Humanity brought Heather and Lee from Lexington Mercantile to the 3WZ Studios to talk about the Freedom Food Fest.

Travis from the Rockbridge County High Baseball team and Kasey Potter from Pure Eats stopped by to talk about their menu for the Freedom Food Fest.

Steve Landgraf with Yellow Brick Road Early Learning Center joined Mark Potter on the Morning Show to talk about the Freedom Food Fest. They have partnered with the Lexington Catering Company to offer a BBQ Chicken Sandwich for this years festival.

Jim and Craig from the Friends of Natural Bridge State Park stopped by with John from C.H.E.F.S. Catering to talk about they are serving up at the Freedom Food Fest on Friday July 3rd in Downtown Lexington.

John Murphy from the Community Table joined Mark Potter on the 3WZ Morning Show to talk about the Freedom Food Fest coming to Downtown Lexington on July 3rd. They will be serving up some delicious chicken and sides from the Lexington Catering Company.

CornerStone Bank is your community bank! They are also the presenting sponsor of this years Freedom Food Fest in Downtown Lexington. Lori Turner joined Mark Potter on the 3WZ Morning Show to talk about why CornerStone is proud to be a sponsor.

Ben Ewald and Laurie Macrae joined Mark Potter on the 3WZ Morning Show to talk about Boxerwood and their involvement with the Freedom Food Fest. Laurie is creating some spicy noodles and grilled Tofu that attendees can enjoy at the festival.

The Rockbridge County High Girls Lacrosse team beat Loudon Valley 20-5 to advance to Tuesdays Virginia State Class 4 Semi-Final vs Western Albemarle. Here is the broadcast from their victory with play by play announcer Jeremy Franklin.

Debbie Arnold and Stephanie Wilson joined Mark Potter on the 3WZ Morning Show on Thursday to talk about the National Championships happening at the Virginia Horse Center.

Kati Brantley with Rockbridge Travel and Tours joined Mark Potter on Wednesdays 3WZ Morning Show. They talked about the many benefits of using a Travel Agent, including the fact that it is FREE! They also touched on some popular destinations to consider for your next trip.

Sam Roberts, Hunter Sipe, and Jamaal Walton join Mark Potter for the final Tactical Timeout of the Season.

Dr. Simcoe from Wayfinder Family Medicine joined Mark in the 3WZ Studio this morning. They talked about Direct Primary Care and how it is different to what we are used to. They also spoke about tick bites, allergies, and more!