Mapping The Nutraceuticals World

The American Herbal Products Association will be presenting its inaugural Sports Nutrition Congress on Wednesday, Oct. 21, from 8 am to 4:30 pm PT.    The virtual event will cover market trends and dynamics, innovation and research, product testing and quality assurance, and much more. The full agenda can be found here . To register for the event, click here .    To get more insight on the event a...

Brand development and sound marketing strategies are essential components to success in a competitive landscape like the nutritional products marketplace.  Sheldon Baker, senior member of Baker Dillon Group, LLC, has more than 30 years of brand marketing and management experience in the nutraceutical industry. In this podcast, he discussed the hallmarks of a successful branding strategy, pitfalls...

The United States faces a national reckoning on racial injustice, as people of color demand change and recognition that Black Lives Matter. With companies and brands being held to account for their actions, it’s important for executives to evaluate their biases, their business structures and strategies, products, hiring practices and more. Food and health play important roles in how people and com...

Traditionally, consumers and marketers have focused on cognitive health at either end of the life span—brain development in the pre-natal and early childhood stages, and then maintaining mental sharpness and memory in the senior years. But supporting brain health and sustaining cognitive function is a lifelong endeavor. Today, brands are recognizing needs along the entire age spectrum, and have be...