Mapping The Nutraceuticals World

At the 45th Natural Products Expo West, Jeffrey Bland, PhD, founder of Big Bold Health and a pioneer in functional medicine, reflected on more than four decades of progress in the natural products industry and where it’s headed next. A trained nutritional biochemist, Bland has long advocated for elevating the role of nutrition science in standard medical practice. He believes the industry is enter...

At Natural Products Expo West 2026, Scott Dicker, senior director of market insights at SPINS , discussed dietary supplement industry trends, highlighting strong growth in both brick-and-mortar and e-commerce, with the natural products channel posting the strongest in-store growth. At the same time, Amazon remains the fastest-growing channel overall. Unit sales in natural retail are rising even fa...

In this podcast, Mary Phillips, Sales Director at Indena USA , discusses an evolving healthy aging market that’s shifting focus from living longer to living better. She explains how consumers are embracing a more informed, proactive approach to longevity, focusing on cellular health, energy metabolism, and emotional resilience alongside physical performance.   Indena’s portfolio of clinically back...

The company’s enfinity paraxanthine and PEAK ATP are stirring up the market for cognitive health enhancement.  Nootropics have continued to gain in popularity. In this episode, learn what nootropics are, why there’s so much attention on cognitive health and mental energy, and TSI Group’s branded ingredient solutions: enfinity paraxanthine and PEAK ATP.  Shawn Baier, VP of Business Development at T...

The vertically integrated supplier offers a range of standardized extracts derived from plants indigenous to the Mediterranean basin. In this podcast, Violetta Insolia, Business Development Manager at Bionap, discussed scientific collaborations the company has entered with universities around the world to validate its ingredients. Most recently, the company has launched ODILIA, a powder extract ob...

With rising interest in healthy aging, more people are looking for clinical research that supports products designed to help them live healthier for longer. The coenzyme NAD+ is essential to the body's metabolic processes, but it declines with age, so supplements that boost NAD+ have garnered considerable attention in the scientific community. ChromaDex, which is publicly traded on the Nasdaq...

Loren Israelsen from the United Natural Products Alliance shares insight on how agency priorities might change and how businesses can prepare. The U.S. Food and Drug Administration is in process of a massive reorganization designed to streamline operations within a unified Human Foods Program (HFP) to largely replace the Center for Food Safety and Applied Nutrition (CFSAN). What does this mean for...

One of the biggest challenges for dietary supplements has been proving that products actually work.    The traditional model for clinical research is expensive, slow, and not representative of diverse populations. As its name suggests, the company Radicle Science aims to address those concerns with a much different approach, leveraging new tools and technology.     For this podcast we talked with...

Born as a DTC multivitamin brand with strong focus on transparency, Ritual entered retail stores for the first time in 2022 with Whole Foods, and expanded in 2023 with Target and Amazon.   Now an omnichannel brand and a Certified B Corp, Ritual has expanded its menu of products to include a Synbiotic for gut health, as well as a Skin Hydration supplement called HyaCera. The company just launched i...

Women In Nutraceuticals (WIN) is a nonprofit group established in 2022 with a mission to “empower women to unlock their personal and professional potential,” ultimately looking to “achieve economic and societal equity to change the global industry.”    WIN recently conducted an industry Leadership Survey to get a global benchmark of where the industry is today in terms of gender equity. Results co...

Mushrooms seem to be everywhere, and in everything. Reishi, Shitake, Cordyceps, Lion’s Mane, Turkey Tail, Chaga, and others are all finding their way into dietary supplements and other nutritional products. The closer you look at the Kingdom of Fungi , which is separate from plants, the more fascinating it seems to become. To better understand the complexities of medicinal mushrooms, where this ma...

There are all sorts of legal and regulatory issues affecting the dietary supplements market today. FDA restructuring, drug preclusion, facility inspections, FTC’s new Health Products Compliance Guidance, and updated Green Guides for environmental claims are just a few.   Top legal and regulatory experts will be tackling these issues and more at the 11th Legal, Regulatory & Compliance Forum on...

This November marks 25 years since the debut issue of Nutraceuticals World (NW), which launched 4 years after passage of the Dietary Supplement Health and Education Act (DSHEA). NW Founding Editor Ellen Schutt—now the managing director of the Global Organization for EPA and DHA Omega-3s ( GOED )—reflects on advancement of the nutraceutical market and remembers fellow colleagues Robin Pask and Stev...

Caitlyn Vanderhaeghe is the President and CEO of KidStar Nutrients , based in Vancouver, BC, Canada, which aims to deliver the highest quality nutritional supplements for kids. She co-founded KidStar Nutrients after one of her daughters was diagnosed with iron deficiency, and she wasn’t satisfied with what was available on the market. “I went on a hunt for great quality products, and to be honest...

Dietary supplement issues discussed include: The drug exclusion rule in DSHEA and the impact on CBD, NAC, NMN, and other ingredients;  FDA restructuring of the Human Foods Program and industry’s relationship with its regulators;  FDA’s “Dietary Supplement Ingredient Directory”; CBD and potential for a regulatory fix through the Farm Bill, or other legislative packages; FTC notices sent to companie...

Mark Blumenthal is the Founder & Executive Director of the American Botanical Council , an independent, 501(c)(3) nonprofit research and education organization dedicated to providing accurate and reliable information for consumers, healthcare practitioners, researchers, educators, industry, and the media. He’s also Editor-in-Chief of the peer-reviewed, quarterly journal HerbalGram—which is cel...

Diverse minds in the board room, and science lab, are healthy for business. In this episode I talked  Karen Howard, CEO and Executive Director of the Organic & Natural Health Association (O&N); Naomi Whittel, CEO of Naomi Whittel Brands and President of the Board of Directors for O&N; and Sandra Lee, CEO of NJ Labs and a Board Member of O&N.  In March of 2023  Whittel was elevated...

Sustainability is a broad term that gets tossed around a lot these days in different contexts, to the point where it's not always clear what it means. A report released this year from Nielsen IQ and McKinsey showed that consumers are shifting their spending toward products with environmental, social, and governance (ESG) related claims. To better understand how sustainability relates to the h...

Food scientist and CEO of Icon Foods discusses evolution of clean label sweetening systems in foods, beverages, and gummies. In this episode we talked with Thom King, the founder and CEO of Icon Foods, which is one of the largest importers, manufacturers and distributors of clean-label sweetening systems and natural sweeteners. Thom has over 20 years of formulation experience. I asked him about th...

At Expo West 2023 in Anaheim, CA, we sat down with Erin Stokes a naturopathic doctor, educator, and mom who lives with her family in Boulder CO.  Stokes is the medical director for MegaFood, the Certified B Corporation that’s celebrating its 50th anniversary this year. She spearheads the health and wellness education movement at MegaFood to empower people to change their lives and help grow health...

In this podcast I talked to Michael McGuffin, president of the American Herbal Products Association (AHPA) about the Dietary Supplement Listing Act of 2022 and the regulation of dietary supplements more broadly.  In April, U.S. Sen. Dick Durbin (D-IL) and Sen. Mike Braun (R-IN) introduced Senate Bill 4090 , which would require dietary supplement manufacturers to submit information about their prod...

Royal DSM, a global science-based company in nutrition, health and sustainable living, recently launched a new brand campaign for the human nutrition and health markets.    The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, championing the purpose behind products that help solve nutritional challenges and keep the g...

It’s a tall order to manage teams through a crisis like COVID-19. The magnitude and scale of disruption have presented challenges from every angle and at every turn.    For Pharmavite, keeping its roughly 1,100 frontline workers safe is the top priority, according to CEO Jeff Boutelle. Simultaneously meeting increased consumer demand for health products has been particularly challenging when faced...

The American Herbal Products Association will be presenting its inaugural Sports Nutrition Congress on Wednesday, Oct. 21, from 8 am to 4:30 pm PT.    The virtual event will cover market trends and dynamics, innovation and research, product testing and quality assurance, and much more. The full agenda can be found here . To register for the event, click here .    To get more insight on the event a...

Brand development and sound marketing strategies are essential components to success in a competitive landscape like the nutritional products marketplace.  Sheldon Baker, senior member of Baker Dillon Group, LLC, has more than 30 years of brand marketing and management experience in the nutraceutical industry. In this podcast, he discussed the hallmarks of a successful branding strategy, pitfalls...