Making the Media

S4E12: The European Exchange The majority of European broadcasters want to be “fast followers” when it comes to the adoption of AI technologies in their workflows, but few want to be on the “bleeding edge.” That’s one of the conclusions of a recent European media summit, which brought together major broadcasters and industry vendors, and is the subject of the latest Making the Media podcast. Our G...

S4E11: The Innovation Advantage Innovation in the media business is key, but only where it makes business sense and can drive tangible benefits. That’s the advice from the head of innovation of one of the UK’s largest media systems integrators. In the new episode of the Making the Media Podcast, Chris Bailey, head of innovation at Jigsaw24 Media, tells host Craig Wilson of the importance of stayin...

The NAB Trade Show in Las Vegas is a showcase for the latest innovation in the media world, and this year Avid will be at the forefront once more with new advances in AI, news workflows, video and audio interop, immersive mixing and more. In this episode of the Making the Media Podcast, we get a sneak preview of some of the latest developments which Avid will be demonstrating on the booth and refl...

S4E09: Change Is Constant The one constant in the media business is change, and the approach to change within an organization needs to be systematic, rather than reactive. In this episode of the Making the Media Podcast, Dina Nimer, head of media operations for Al Arabiya, based in Dubai in the United Arab Emirates, outlines her approach to working with teams across the editorial and technical par...

S4E08: Distinctly Different A leading news producer has said that the news industry will need to deliver distinctive, original coverage tailored to the needs of their audiences if they are to combat the potential threat from AI-powered online disinformation. In this episode of the Making the Media Podcast, Duncan Hooper, who has worked across the media business and is currently head of content for...

S4E07: Predictive Text 2024 will be the year that broadcasters focus on driving greater revenues from their audiences on all platforms and seek to deliver more efficient workflows throughout their organization. That is the view of Rob Ambrose, co-founder of one of the leading industry analysts, Caretta Research, and detailed in the first episode of the Making the Media Podcast of the new year. Thi...

S4E06: Navigating the Media Maze Leading media technologist, Roberto Raponi, discusses the challenges with cloud developments, the move to more software-based applications, and artificial intelligence are posing to the industry. An industry veteran from the Italian Public Broadcaster, RAI, he says that this is an exciting time for the industry, with a rapid pace of developments, but it is also imp...

S4E05: Community Service New approaches to journalism are required to engage with audiences, restore trust, and connect with communities turned off by the traditional news agenda. In this episode, we explore the view of a US-based journalist and academic who is the co-author of a report calling for the establishment of more community-centered journalism as a way of turning the tide against news av...

S4E04: Challenging the Norm Overcoming challenges which many companies in the Western world would not even contemplate has been a hallmark of the Rudaw Media Network in Kurdistan. But now, twelve years after launch, they are continuing to expand. In this episode of the Making the Media Podcast, Hejar Berenji, the CTO of the Rudaw Media Network, which is based in Irbil in Iraq, has spoken of how th...

S4E03: The State of Media Tech Media technology companies are increasingly looking beyond their traditional markets for new revenue streams, and the use of artificial intelligence is growing in importance, according to a new report. In the new episode of the Making the Media Podcast, the IABM’s head of knowledge, Lorenzo Zanni, discusses the findings of their recently released report, The State of...

S4E02: Let Me Explain Journalists must always consider whether the way they are telling stories is right for the audiences they are trying to reach to ensure that their work remains relevant. In the new episode of the Making the Media Podcast, BBC News analysis editor, presenter, and author, Ros Atkins, discusses how he constantly re-evaluates his work to ensure he explains topics clearly enough a...

S4E01: AI: The Human in the Loop Decisions being made today about the use of artificial intelligence in journalism may have enormous consequences for future generations, according to the head of technology forecasting at the UK broadcaster, BBC. In the first episode of season four of the  Making the Media Podcast , host Craig Wilson talks with Laura Ellis about her role within the organization and...

S3E20: The value of mentoring and encouraging staff to continually learn and develop their skills cannot be underestimated, particularly with the advent of remote working in the post-production industry. In the final episode of season three of the podcast, host Craig Wilson talks with Ed Bengoa, director of post production at ITN in the UK, about the challenges and benefits posed by the advent of...

S3E19:  Post production, like many industries, is facing recruitment challenges, and not just at entry levels. There is a recognition that hiring and retaining staff is now tougher than ever post-pandemic, and that greater competition from other content creators is posing challenges to the sector. In the latest episode, host Craig Wilson speaks to Jai Cave, technical operations director at the UK-...

S3E18: Using data to illustrate stories in new ways or uncover hidden stories is a key facet of modern journalism. But how do you take that information and turn it into informative and engaging content that works across multiple platforms? In the latest episode, host Craig Wilson speaks with Sunita Bhatti, head of regions from Channel 4 News in the UK, on how they are planning to use data to do ju...

S3E17: A major new report has highlighted key areas which need to be addressed in order to ensure that broadcasters take advantage of advances in technology in a rapidly changing media landscape. In the latest episode, host Craig Wilson speaks with Mark Harrison, the chief executive of the DPP, about their European Leaders Report, compiled after a two-day conference of broadcasters and media vendo...

S3E16: The nature of storytelling is changing, and to fully embrace this change and attract new audiences, broadcasters need to make greater use of mobile journalism and capitalize on their trusted relationship with their viewers. In the latest episode of season three of the podcast, host Craig Wilson discusses the world of mobile journalism (known as “mojo”) with mobile innovator and pioneer Glen...

S3E15: Communicating constantly. Collaborating collectively across the globe. Delivering 24-hour news in the most cost-effective way possible. And widening the net to recruit a more diverse staff. These are just some of the challenges facing one of the best-known news brands in the business. In the latest episode of season three of the podcast, Craig discusses all of these issues with Rebecca Moor...

S3E14: Risk-taking and being prepared to fail (but fail fast) are some of the key learnings from a news station which launched in the pandemic and is continuing to grow and find an audience. In the latest episode of season three of the podcast, Craig speaks with Matt Goldberg, vice president of content strategy at NBCUniversal Local, about the work of NBC LX almost three years on since it went on...

S3E13: How has the technology behind news and sports graphics changed the way in which stories can be told in the studio, and what does that mean for the collaboration between editorial and technical teams? In this episode, Craig is joined by graphics expert Antonio Tena, from the Spanish company Telemadrid, to discuss the way graphics are used to enable new storytelling techniques. Our Guest This...

S3E12: From TikTok experimentation to working out the best way to take advantage of the latest developments in the world of artificial intelligence, how are newsrooms working to deliver more creative and immersive storytelling? In this episode, Craig is joined by Gina McKeon, Innovation Editor at the Australian Public Broadcaster, ABC. Our Guest This Episode Gina McKeon Innovation Editor, Australi...

S3E11: When your overriding mission is to save lives, how does The Weather Channel in the United States use the power of immersive storytelling, collaborative ways of working, and innovative graphics to achieve its goals? In this episode, Craig is joined by Nora Zimmett, from The Weather Channel, to explore their approach to news and how they are constantly looking to enhance their coverage, both...

S3E10: How is data informing both editorial and strategic decision-making with the newsroom at a time when audience behavior is changing rapidly? In this episode, Craig is joined by leaders from CBC in Canada to discuss the launch of a new streaming channel and how they are working to attract diverse audiences throughout the country with new styles of programming. Our Guests This Episode Andree La...

S3E09: What will the use of artificial intelligence mean for the news and media industry? Is it a threat to jobs or an opportunity to be more creative and uncover new stories and new audiences? In this episode, Craig Wilson is joined award-winning journalist Charlie Beckett from the Polis Journalism and AI project at the London School of Economics to discuss this topic. Our Guest This Episode Char...

S3E08: What are news organizations doing to support journalists and crews facing mental health challenges and how is the rise of online hate impacting those teams? In the eighth episode of season three of the Making the Media Podcast , host Craig Wilson is joined by journalist Hannah Storm, founder and co-director of the Headlines Network, to discuss how to handle these issues. Our Guest This Epis...