Making the Media

S6E13: Cybersecurity Secrets Security is non-negotiable in the media business. As the industry moves from on-premises deployments to private data centers, public cloud and hybrid workflows, it grows in importance. So what are some of the practical steps media organizations can take to ensure their valuable assets remain protected and secure? And what are technology vendors doing in their products...

The new partnership between Google and Avid is driving innovative new workflows in news and post production. Generative AI from Google Gemini will be available directly in Media Composer, and Google search is powering content discovery in Avid Content Core to deliverefficiencies for production teams. In this episode, we explore the partnership, the practicalities of what AI in production can bring...

Avid and AWS are partnering to transform media production workflows with faster, flexible, more efficient cloud operations. In this episode, we discover more about how Avid Content Core, built on AWS, is helping media organizations deliver enterprise workflows at scale. We also discuss practical examples of how Avid NEXIS and Media Composer on AWS are enabling new methods of remote collaboration t...

What is the future of newsroom workflows? How are news teams handling the increasing demands of digital and lineardistribution? These questions and more are the focus of this episode. They were discussed in depth by Jon Roberts, Chief Technology Officer of the international news provider, ITN, and Avid’s Chief Product Officer, Kenna Hilburn, in conversation with Avid’s Principal Enterprise Special...

There is an old joke which goes “Audio without video is radio. Video without audio is surveillance.”. While it may be true, it also underscores the key role which audio plays in our experience when we are watching a show or an event. Audio is every bit as complex as video, but for many editors – whose key focus is the picture – audio can be a bit of a chore. This is where ESION from Acclaim Audio...

S6E08: The DNx Factor Speed. Accelerating work. Improving performance. Efficient storage capabilities. Delivering flexibility without compromising quality. DNx delivers a lot. And new updates are taking it to a new level. Intel has delivered new processors which stand to deliver major performance gains, whether you are an editor working on a laptop or a workstation, or a broadcast organization see...

S6E07: Suite Streams Teams are more dispersed than ever. Talent is no longer limited by geographic location to a city or even a country. So much work is being done remotely. But with that flexibility comes challenge: How to collaborate, get feedback, review, and approve edits when teams are notin the office together? In this episode of Making the Media, we look into the work of Streamwell, who hav...

S6E06: Making MovieLabs Magic In 2019, MovieLabs published their 2030 Vision for the film and TV industry. What is their progress on delivering on that vision that stands to drive greater efficiencies, standards, and collaboration in the industry? In the latest episode of Making the Media, we delve into the world of MovieLabs and discover the work which has been done with Avid to help realize the...

S6E05: Absolutely Flawless Ever heard of a vub? If not, you’d better get used to theterm, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer. But what is it? How does it work? Does it mean that AI is taking over acting? What opportunities does it open up? Dive into this episode of Making the Media to discover the new tool which stands to revol...

S6E04: Smooth Operator Modern media production is inherently complex. Multiple applications, diverse formats and codecs, on-premises and cloud environments, and specialized workflows all make building seamless production pipelines a challenge. UK-based technology company Marquis is at the heart ofsolving these challenges. Their work with Avid now spans a new Media Composer panel extension and long...

S6E03: Tip Top Tech Talk The media industry is in a state of constant reinvention. From cloud technologies, to AI, to story-centric workflows, new production processes and delivery methods and more. In a rapidly changing world, how does a technology CTO set strategies to ensure they stay ahead of the curve? That is the role of Tom Sharma, who is Avid’s Chief Technology Officer. In this episode of...

S6E02: Treasure Hunter Tapping into archives can unearth hidden gems and ensure thatmaximum value is extracted from a valuable resource. But often the workflows to uncover that material can be cumbersome and inefficient. In this episode of Making the Media, we find out about some new innovations which are streamlining this process, removing complexity from the productionpipeline and stimulating th...

S6E01: The Editing Innovators Making the Media is back! And this time, as a vodcast, as well as a podcast, on all the main platforms. The season kicks off by discussing one of the hottest topics in media these days—the use of AI in the creative process. Hosts Craig Wilson and Ray Thompson interview the team behind Quickture, which is causing a sensation in the world of post-production editing by h...

Season six of Making the Media and for the first time, we are available as a vodcast. Ray Thompson also joins Craig Wilson for the presenting duties as they delve into the big topics impacting the world of postproduction, news and sports. Check out this trailer for a flavor of what is to come. New episodes coming soon! Contact Us Questions? Comments? Cool ideas? Get in touch: ⁠makingthemedia@avid....

S5E11: The Generation Game There is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of a major new report. Host Craig Wilson interviews Dr. Alexandra Borchardt, who is the author of a report for the European Broadcasting Union (EBU) called “Leading Newsrooms in the A...

S5E10: Predicting the Future Moves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust Washing,” where claims of being a trusted news source are used by people spreading misinformation. This is just one of the predictions in a recent major report by the organization th...

S5E09: Local Matters Local TV stations in the United States want to take advantage of AI to make them more efficient but insist this cannot come at the risk of their journalistic credibility. That is the view of an Emmy® award-winning newsroom leader in the latest Making the Media Podcast, who also highlights the role of streaming and social media in building and retaining audiences. In the episod...

S5E08: TikTok Trailblazing  Developing a successful strategy for storytelling on the social media platform TikTok can help tackle the challenge of news avoidance, particularly among younger audiences. That’s the view of a senior news leader at the Canadian Public Broadcaster, CBC, which has recently passed the milestone of one million subscribers on the video sharing platform. In this episode of t...

S5E07: Transparency and Trust  A standards body fighting against misinformation and media manipulation is building an evolving toolkit which can be used “as a Swiss Army knife,” according to its chair. In this episode we are joined by Andrew Jenks, chair of the Coalition for Content Provenance and Authenticity (C2PA), and he tells host Craig Wilson of the work of the organization and how it is hav...

S5E06: Training Talk  The role of post production supervisors in film and television production is receiving a boost through new micro-certifications, crucial to smoothing the way a project moves from preparation to delivery. The certifications are a joint approach from Avid and the organization Post Super, whose founder is the latest guest on the Making the Media Podcast. Gemma Nicholson says the...

S5E05: Post Problems More needs to be done to help people struggling to find work in the post-production market in the UK by offering new training or opportunities in other roles. That’s the view of sound mixer, editor, and industry mentor Emma Butt, who says that the sector is under enormous pressure now due to a downturn in commissions and program production. She says more opportunities need to...

S5E04 :  The Story-Centric, Digital-First Future of News The planned combination of Avid and Wolftech will transform news, sports and live production workflows, according to the leaders of both companies after announcing plans to acquire the Norwegian-based story-centric planning and publication specialist.  ·       The tight integration of Avid MediaCentral and Wolftech News into a unified toolse...

S5E03: Efficiency and Avatars A leading technologist discusses the efficiency gains which news broadcasters are seeking to make using AI, including experimenting with AI-generated news readers. Miro Ambra is the chief technology officer of the Slovakian-based system integrator and software developer, Traco Systems. Traco have developed AI tools that integrate with Avid MediaCentral | Cloud UX. Mir...

S5E02: AI and Archives – the Human Touch The role of the archivist may be changing with the advent of AI-enabled services to enrich metadata, but there must be human oversight to ensure the accuracy of data. That’s the view of leading library and media management expert, Kathey Battrick. In the episode, she also outlines the importance of identifying use cases where AI-enhanced metadata can help u...

S5E01: Avid at IBC 2024 Preview The IBC Trade Show in Amsterdam is a showcase for the latest innovation in the media world, and this year, Avid will be at the forefront once more with new advances in AI, news workflows, remote video collaboration, video and audio interop, and much more. In this episode of the Making the Media Podcast, we get a sneak preview of some of the latest developments which...