Making a Marketer

This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in in her community! Our guest... Christine Gritmon Christine’s a Social Media Strategist, Coach, and Entrepreneur ❤️A MICRO-BUSINESS MEGA-FAN ❤️ Sh...

Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche, your success, your whatever... for sure many of us can do a better job at it! Even our guest with 22,000 downloads per episode (WHAT??) admits h...

We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gottschalk for a quick LIVE show after she spoke at Agency Day at the conference. Carrie is a pro at Messenger Marketing, and she shares the different...

We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home). Check out another speed-round of catching up with...

This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests. Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to seaso...

First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me. Our guest... Michael Cuschieri of mc2 Marketing Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through cr...

Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT. Our guest... Bella Vasta Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive rese...

As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips! You'll have to listen to hear most of them, but one that stood out to me is this: "It's not selling, it's serving" Our guest... Jessika Phillips lives in Lima, Ohio, and is Founder & president of NOW Marketing Group - advocates of relationship marketing. Jessika's mission is to help people love more, gi...

On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers. Our guest...  Dahlia El Gazzar  - Founder of Dahlia+Agency Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an a...

In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong! It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses...

In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on. It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly! Our guest... Alex Plaxen  – President/Founder Little...

In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valu...

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too. There are all sorts of levels of influence, and we explore them all on th...

Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle." Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative , while at the same time he has a podcast , he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOON...

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff. Our guest... Azriel Ratz of Ratz Pack Media  - The KING of Facebook Ads Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find thei...

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot! Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky! Our guest... Kend...

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years. Our guest… Michaela Alexis Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author,...

What better place to discuss live-streaming than on a LIVE show on Facebook? There is none! Our guest Stephanie Liu is a consummate PRO and absolutely a go-to person with regard to the hows and whys of going LIVE. Our guest... Stephanie Liu Facebook Live Strategist & Speaker | Helping Entrepreneurs Build Their Brand and Bottom Line with Live Video Stephanie is a social media strategist and the hos...

A chatbot is a computer program that attempts to simulate the conversation of a human via text or voice interactions. A user can ask a chatbot a question or make a command, and the chatbot responds or performs the requested action. Today, most chatbots are either accessed via virtual assistants such as Google Assistant and Amazon Alexa, via messaging apps such as Facebook Messenger or SMS, or via...

Traditional marketing and advertising agencies are not going away, but things are absolutely changing. Whether you're already a soloprenuer or someone who has aspirations to have your own business, you'll find this episode really valuable. Our guest... Ilo Neukam - of The Collective SD  -- Founder, Marketing Strategist Having worked both in-house and on the agency side, Ilo understands what it tak...

We're no longer tethered to a desk with all of the technology available to us these days, right? Some employers have been slower to the mark with this, but many “workers” are moving to being “Digital Nomads,” which is what we dig into with episode 21! There are many factors, from the tools you use, to how to set yourself up for success with scheduling and other elements. Our two guests are opposit...

In Episode 20 we take a little departure from the normal topics of social media marketing or events. On this Facebook live show we speak with Kristy Gillentine . Kristy lives in Houston, and is VP of Public Engagement with Drive West Communications. And she is one brave soul. She had the nerve to tell just one person about harassment she was experiencing, and what came from that is something she n...

This second part of our season two kick-off is a REUNION full of rockstar event professionals! A whirlwind of super smart people giving us nuggets of information, and a reason to listen back (or listen) to their past episodes. It’s the perfect way to start a new season after a summer break. Much has changed since we spoke last, and we get some new perspectives from each of them. Here’s how the gro...

This episode kicks-off Season Two with a bang! Season One was so full of great guests and tons of high-quality information that we decided to have a REUNION of as many of our season one guests as possible. What this means is, this is a two-parter. It was a whirlwind of welcoming guests in and out -- for sure you’ll want to listen back to season one after hearing this! GROUP 1 Customer Service & Re...

HUMAN Marketing = The perfect topic for Episode 17 - our final episode of Season 1! Join host Megan Powers and co-hosts Jen Cole and Elizabeth Glau on this illuminative episode. We don’t do business with businesses. We do business with people. Always keeping the HUMAN element in everything we do is crucial to success, and these two have made a living of helping brands, agencies, entrepreneurs, and...