Make That Money with Nina Tulio

Most salon owners think leadership is a personality trait. It's not. It's a skill and most of us had to learn it the hard way. In this episode I sit down with one of my fav people, Traviss, owner of Noel-Sy Salon in Philadelphia, to talk about what it actually takes to lead a salon in 2026. Real culture vs. the version people post about. Why empathy is leading the way in leadership and how...

The beauty industry is shifting and the way we lead has to shift with it. In this episode, Nina sits down with salon owner and educator Blake Reed Evans to talk about what leadership actually looks like in 2026. This is real talk about building cultures that work, leading teams that stay, and letting go of the old playbook that's holding you back. Join us Connect With Blake Reed Evans

Salon ownership isn’t just pretty spaces and full books. In this episode, Veronica, the owner of Sage and Oak Salon in Pleasanton CA, shares what it’s really like to open and build a salon over the past few years — the pressure, the risk, the growth, and the leadership it demands. We talk about: • Opening during uncertain times • The build out and construction phase • Salon Structures • Making har...

You’ve probably heard about the Big Beautiful Bill — but what does it actually mean for you, your money, and your salon business? In this episode, I sit down with Michelle Cook, CPA, to break down how this new tax law impacts stylists and salon owners in real life — what’s changing, what you can take advantage of, and the simple steps to make sure you’re actually benefiting from it. Check out Mich...

In this episode, I will walk you through a practical 2026 Financial Prep Checklist designed to help salon owners and stylists create stability and confidence managing your finances. From mastering cash flow and budgeting to intentional revenue growth, tax planning, and smarter marketing investments, this conversation focuses on what actually keeps money in your business. I know it doesn't sounds f...

1- Welcome back to season 2 of the Make That Money Podcast. Real talk: business doesn’t move in a straight line—it moves in cycles. If you don’t know what cycle you’re in, it can feel like failure when it’s really just a new season. Tease of What’s Inside This Hot New Episode: The 5 natural cycles every salon will experience. Why some seasons feel like unstoppable growth—and others feel like a pla...

Small, fear-based price increases feel safe—but they’re keeping your salon stuck. In this episode, I’m breaking down why that $5 bump may not be the solution—and how it can actually hurt your profit, your energy, and your long-term growth. What you’ll learn: Why a $5 increase is fear-based, not fact-based Why it’s not keeping up with rising expenses How it fuels burnout when your demand is already...

Salon owners and stylists—this one’s a game changer. If you’ve ever fixated on your commission percentage and still felt like you’re barely getting by… you’re not alone. But here’s the truth: your commission % doesn’t hold all the weight without the right pricing behind it. In this episode, I’m breaking it all the way down: 🔍 Why a “higher commission” can still leave you wanting more 💸 A real nu...

This Episode Isn’t About Making More Money—It’s About Taking Care of YOU. If your thoughts are too loud to meditate… I get it. I’ve been there too. That’s why this conversation is so special. I'm co-hosting with my friend Corey from @hairdustry, and we’re joined by the incredible  Light Watkins —author, meditation teacher, and mindset master. In this heart-opening episode, Light breaks down  why p...

Join me and special guest Ryan Weeden for a nitty-gritty, real talk conversation on what it takes to grow your business. Ryan is not only a good friend, he’s the Founder and CEO of Masters of Balayage . MOB brings top-level training to aspiring hair stylists across the world, through both live events and online education. In this episode, we are opening up about what it really feels like to rebuil...

Hair stylists/Salon owners, let’s cut to the chase—if you’re feeling stuck, struggling with slow sales or low profit margins, you just might be focusing on all the wrong things . In this episode, we’re exposing the biggest time-wasters in salon business and what you should be doing instead: Social Media Shenanigans – Posting just to post? Stop the aimless scrolling and start using social media str...

In this episode, we’re diving into a topic that’s on every salon owner and stylist’s mind: pricing, client retention, and why business might feel slow. I’ll break down: Why is this happening? What consumers are craving in 2025. Why clients leave salons. What clients are saying about the beauty industry and price gouging and how to navigate this. Plus, the 7 steps to get your business on the right...

This isn’t your typical episode about sales tips, pre-booking strategies, or calculating average tickets. While those are important, we’re taking a different approach to help you make more money in 2025. In this episode, I’ll share: ✨ The 4 key areas to focus on to attract new clients. ✨ How to increase sales from within your business. ✨ Marketing tactics that actually work—and so much more! Le...

In this episode, we’re diving into the reasons why your salon business might be experiencing a slowdown. We'll look at common gaps salon owners overlook, what clients are seeking in 2024, and the actionable steps you can take to turn things around and build momentum. In this episode we will cover 1. What is really causing your business to be slower than usual 2. what clients are looking for that y...

Your prices drive AVG ticket. Your volume AND prices drive sales. When you make decision for your business they should be based on whats best for the business long term. In today's episode I am sharing what can happen and how you can lose money but choosing a pricing/biz model that is NOT right for you. MATH breakdown included. Tune in. ninatulio.com

Finances are one thing in our industry that often gets put to the back burner. But I am here to tell you this. If you do NOT pay attention to your finances and the back end of your business. Your business could slip into financial duress. Just because your P and L shows you are in the positive doesn't mean your bank account is positive. In this episode I am sharing the top 3 areas of focus whe...

If you are tired of guessing when it comes to how much and when to increase your prices. I got you covered. This no nonsense 10 minute episode covers my 3 tiered system on how to increase your prices with ease and confidence. Enjoy! Price Increase download MTM bootcamp Synergy Course

Behind the glamour there is a REAL like perspective of what it looks like to be a commission owner in 2024. If you love a straight shooter. You are in for a treat. I have friend, mom, educator and Redken Artist, and salon owner of Aura Hair Co in Boyton Beach, FL @hairbydomd as my special guest. And we are diving into the tough topics like: Hiring, keeping stylists, leadership in 2024, salon cultu...

This is a MUST listen to episode. Tom and I met in Dublin, Ireland at the Phorest Salon Owner's Summit. He is a former salon owner and is now the CEO/ Founder of QNITY which helps create financial wellness for beauty industry professionals. He is all about STATS. We talk about the misconception of wages for hairstylists in 2024, succession plans, exit strategies, and so much more when it comes...

Which pricing structure is right for YOUR biz? Hourly? Package? A La Carte? Maybe a combination of both? In this episode I would walk you through each one and lay out the pros and cons so you can make the best decision for your business. ninatulio.com

Cathy is not only an incredible human. She is an amazing commission salon owner of Wild and Grace Salon based in Park Slope, Brooklyn. She has been in the industry 13 years and is a brand educator as well. She has lived though some tough times and has come out on top. With such persistence and strong mindset she has grown her business leaps and bounds financially, which you will learn more about i...

Salon Ownership is WAY different than what it was 5-10 years ago. And if you're not changing with the tide you may be falling behind. Today I am bringing in Seasoned Salon Owner and veteran hairstylist Debby. She owns an amazing salon in North Carolina called Exhale A Salon. She has lived the life as an owner for the last 15 years. And has seen the changes over the years. One of my fav things...

If you are tired of wondering where all your money goes in your business. I GOT YOU! The 2 biggest mistakes I see are under charging and OVER spending. This is a deadly combo and in this episode you will find out why. I will share the 2 areas where we typically spend the most and what to do to turn it all around. TUNE IN! ninatulio.com

Are your most visited services hurting or helping your sales and bottom line? We are looking at your PPM/PPH on your most visited services today and this is a total game changer. The goal here is to help you make more money in a way that allows you to work smarter NOT harder. One small tweak in this area can help you make thousands of dollars more a year in sales. Let's get to it. BONUS- An Ex...

Do you often wonder how much to pay yourself? Or how much to put aside for taxes every month so you can breeze through tax time? I got you covered in this jam packed episode with CPA for the beauty professional, Michelle Cook. She is dropping all the deets on what paying yourself actually looks like. How to be proactive with taxes so you aren't stressed out every quarter. And let's not for...