Make Community

 This episode explores the concept of  Community-Driven Sales (CDS) , highlighting how  prioritising relationships and customer involvement  can lead to  sustainable growth and brand trust . Rather than focusing solely on transactions, this approach emphasises  building loyalty and advocacy  by engaging customers throughout the brand journey, from product development to promotion. A case study of...

This episode discusses the challenges and strategies involved in scaling a successful  minimal loveable product (MLP)  into a larger operation. It highlights the importance of balancing  operational readiness  and  infrastructure development  with maintaining strong  community engagement . Using case studies of  Treasure Tress  and  Slack , the text illustrates how leveraging  user feedback  and f...

This episode explores how organisations focused on community impact can achieve financial sustainability by forming  strategic partnerships . They highlight the importance of identifying partners who  share values  and see the benefit of connecting with the community's audience, creating  mutually beneficial paid propositions . Case studies of  Mentor Black Business  and  TEDx  illustrate successf...

This episode discusses the concept of building a  Minimum Lovable Product (MLP)  as an alternative to the traditional Minimum Viable Product approach. They highlight how companies can achieve lasting success by launching a thoughtful initial solution and then continuously improving it through  iterative development  and  active feedback loops  with their user base. We use examples of  Airbnb  and ...

This episode discusses how to  build thriving communities  by focusing on  cultivating engagement and trust . It suggests strategies such as creating  dedicated spaces , enabling  two-way communication , and developing a  brand voice that reflects community values . We include case studies of  BlackStrat , a community for Black strategists that used WhatsApp and events to build connection, and  Re...

Mapping a community's journey  as a crucial strategy for  community-driven sales . It emphasises the need for companies to understand  where and how their audience engages , highlighting the presence of communities across various  online and offline platforms . This episode explores how to build  inclusive engagement  by creating  hybrid spaces  and balancing the input of  active members  with...

The core principles of  Community-Driven Sales (CDS) is emphasising the importance of understanding and engaging with your target audience authentically. It highlights that successful CDS strategies involve  researching audience needs ,  recognising business strengths  to align with those needs, and  avoiding transactional approaches . Two case studies,  DOES  and  Dove's Real Beauty Campaign...

According to Akil and Mike, traditional sales methods are becoming less effective as consumers increasingly value  trust and relationships , making  community-driven sales (CDS)  a crucial approach. This method focuses on  building strong relationships and shared value  with target communities rather than just selling. Before implementing CDS, businesses must  carefully identify the right communit...