LifeSci Continuum with Bill Schick

If you think raising money for a medical device startup is mostly about having strong science and a slick deck, you are going to have a rough time. Talk to Bill. Bill Schick: https://www.linkedin.com/in/founderandcdo/ In this episode of LifeSci Continuum, I sit down with Christina Goudy, MBA, CEO and co-founder of Reach Orthopaedics, to talk about what medtech fundraising actually looks like when...

If your commercialization team shows up after the big decisions are already locked, don’t act shocked when the product struggles in the market. Talk to Bill. - Bill Schick: https://www.linkedin.com/in/founderandcdo/ In this episode of LifeSci Continuum, I sit down with Ayse Unsalan, global medtech commercialization and product strategy leader, to talk about why strong products still stall in the m...

If you think an MVP in medtech looks like a stripped-down prototype, you’re already behind. Talk to Bill. https://www.linkedin.com/in/founderandcdo/ In their return to LifeSci Continuum, medtech veterans Aaron Joseph and Russ Singleton tackle one of the most misunderstood concepts in medical device development: the MVP (minimum viable product). From surgical robotics to capital equipment, we discu...

Commercialization doesn’t have to be a solo sport. Schedule a call with Bill Schick to pressure-test your launch plan before surprises show up downstream. https://www.linkedin.com/in/founderandcdo/ In this episode, I sit down with Lori Siegel to talk about what really happens after FDA approval. Lori shares lessons from working on pre-launch commercialization in biotech, including why approval doe...

You can’t outsource judgment, but you don’t have to do it alone. If you’re navigating go-to-market decisions in a regulated space, work with Bill through MESH as your fractional CMO. Talk with Bill at MESH. https://meshagency.com/about-bill-schick/  About this episode: Early-stage medtech founders often treat regulatory strategy as a checklist item. That mistake can cost years, capital, and credib...

Need investor traction now? Bring in a fractional CMO  to package your story, de-risk your milestones, and turn Tim’s engineering plan into an investable go-to-market narrative. Let’s align tech, timeline, and TAM. Book a strategy call with Bill. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Founder-friendly, investor-real talk. In his second visit to LSC, Tim Looney (Northeast...

Built a life-science product that works, but growth stalled? Talk to Bill about diagnosing your commercialization path before you spend years selling to the wrong buyer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/  Physical therapist turned founder Shehla Rooney (GoKnee, https://www.linkedin.com/in/shehlarooney/ ) shares how early success selling to clinicians masked a deeper...

Need go-to-market that sales actually uses? Book a 20-minute Fractional CMO consultation with Bill to align marketing, VOC, and field execution—so reps stop “pushing” and start solving.  - Visit https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ to learn more.  Pete Tortorelli (GM/Managing Director, Revvity) breaks down how to build life science sales teams that scientists actually t...

Need product-market fit and pipeline fast? Book a 30-min MESH sprint audit with Bill. https://meshagency.com/lets-connect/  In this episode, Founder/CEO Mike Pyne, Medoh Health shares how he turned short-form video + AI into a doctor-specific knowledge platform that saves hours of repetitive patient Q&A. We cover testing in the clinic (not just the cloud), communicating by text vs. QR, when to...

Not seeing investor-grade pipeline from your science? Bill is the Fractional CMO for complex medtech & life-sci GTM. Book a 20-min diagnostic.  https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/  • Connect with Dave Iannetta on LinkedIn: https://www.linkedin.com/in/dave-iannetta/ • Subscribe to Bill Schick’s Newsletter on LinkedIn https://www.linkedin.com/build-relation/newslette...

Have the engineering plan but need the market plan? Hire a Fractional CMO to de-risk launch and accelerate adoption.  Book a strategy call.  https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ President/CEO Tim Looney (Northeast Biomedical) breaks down the engineering plan founders actually need (DHF, phased reviews, and right-sized documentation) to move faster without tripping FDA/C...

Ready to launch faster? A fractional CMO can help. Talk to MESH. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Founder Peter Attia built Family Vitals, an iOS app that helps families securely organize, collaborate on, and understand their medical records—without reinventing a risky data stack. We cover validation before code, scoping to ship, leveraging Apple Health, surviving A...

Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ - Connect with Bill https://www.linkedin.com/in/founderandcdo/ Jim MacLeod Designer-turned-marketer, brand systems builder, and author of The Visual Marketer—a field guide that translates design fundamentals for marketers and founders. - Conne...

Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Bill https://www.linkedin.com/in/founderandcdo/ Connect with Dave Kern https://www.linkedin.com/in/david-kern-dkny/ Product stalls aren’t engineering problems—they’re listening problems. Dave Kern joins us to unpack practical Voic...

Partner sprawl stalling progress? A Fractional CMO prioritizes what moves revenue now. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/  Connect with Greg Lange https://www.linkedin.com/in/greg-lange-70bab04/ Early-stage medtech moves faster with the right partners. Greg Lange (Symbex) shares how to de-risk early, pick partners you can trust, and keep product + commercialization in...

Stuck in gridlock? Learn how a Fractional CMO can transform misalignment into momentum. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Bill: https://www.linkedin.com/in/founderandcdo/ Connect with Kata: https://www.linkedin.com/in/katalinszegner/  Biotech product leader Katalin “Kata” Szegner shares how to replace meeting chaos with structure: silent ideation, equal...

Work with Bill: https://meshagency.com/lets-connect/ - Aaron Joseph https://www.linkedin.com/in/ajosephprofile/ - Russ Singleton https://www.linkedin.com/in/russellsingleton/  Here’s the link to their blog series: https://www.mpo-mag.com/author/russell-m-singletonrodmaneditors-mpo-com/ 00:00 Introduction and guest bios (Aaron Joseph & Russ Singleton) 01:40 Backgrounds in medtech, compliance, a...

Contact Bill: https://meshagency.com/lets-connect/ Follow Jack O’Callaghan - https://www.linkedin.com/in/jack-o-callaghan-5672636/  Founders don’t fail for lack of ideas—they fail for ignoring payers, regulators, and real user needs. Today I sit down with Jack O’Callaghan (Director, Business Development, Northeast Biomedical) about this very challenge. Jack explains why “build it and they will com...

Connect with Bill on LinkedIn: https://www.linkedin.com/in/founderandcdo/ Discover how an on-demand Fractional CMO can sharpen your story and accelerate growth—visit https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Follow Elizabeth: https://www.linkedin.com/in/elizabethnoellumpkin/  00:00 Intro 02:30 Miscommunication in Medicine 06:40 Founders Miscommunication 11:35 Assumptions in...

In this episode of LifeSci Continuum, I sit down with Shreya Divatia. Shreya has spent a decade rescuing med-tech programs from hidden failure points and turning “it works in the lab” into “it works on a 102-year-old patient with spotty Wi-Fi.”  Learn how I can help you buid a bridge between your business strategy and real growth as a Fractional Chief Marketing Officer.  https://meshagency.com/fcm...

In this episode of LifeSci Continuum, I sit down with Pete Tortorell, GM/Managing Director of Omni International (now Revvity).  Timestamps: 00:00 Intro 01:24 Pete’s Story 02:07 COVID19 Case Study 07:20 Good Marketing is Hard to Find 12:00 Working with MESH Interactive 13:32 Lead Generation 14:50 Measuring KPIs 17:20 The Value of a FCMO 24:30 Marketing Education 26:05 Marketing Competition 28:45 T...

In this episode of LifeSci Continuum, I sit down with Laurel Nelson (Founder, InnovexDx), who breaks down how diagnostics and life-science start-ups can actually commercialize when cash is tight and timelines keep slipping.  Learn how I can help you grow your business as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Timestamps: 00:00 Intro 0...

In this episode of LifeSci Continuum, I sit down with Bill Kenney, Founder of MEET (My Expo & Event Team), to unpack why most life science and med device trade show strategies fail—and how to fix them.  Timestamps: 00:00 Intro 01:28 Bill Kenney’s Work in Bio-Tech 02:30 In-Person Inbound Marketing 03:20 How We Met 03:35 How to Get High Quality Leads at Tradeshows and Conferences 07:10 The Best...

Connect with Dave Iannetta on Linkedin: https://www.linkedin.com/in/dave-iannetta/ Interested in getting 18+ Years of Cheat Codes, Perspective, and Tips for Surviving Marketing in Life Sciences and Medical Devices?  • Subscribe to Bill Schick’s Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7154518390324281344 Or Connect with Bill directly on Linkedin ht...

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Dave: https://www.linkedin.com/in/dave-iannetta/ _______________________________ Timestamps: 00:00 Intro 01:37 Telling a Story that Resonates with Angel Investors 03:23 Case Study 0...