Life After Leasing

What's the difference between leasing and dating? Not much, actually. Join me and Connie Lee, CEO of Reffie—a centralized leasing platform that reduces leasing time by nearly 10 days—as we dive into the surprising parallels between leasing and dating. Just like in the dating world, finding the perfect tenant means searching for the right match, nurturing the relationship, and making that final com...

While the property industry boasts significant female representation, including at the C-suite level, women remain severely underrepresented in PropTech, reflecting a broader trend where fewer than 15% of startups overall are led by women. In this episode, we're joined by Georgianna W. Oliver, a 3x PropTech founder who's making waves in the industry. Having founded Package Concierge, Inc., acquire...

What does it take to drive innovation in a traditionally conservative industry? In this episode, we're joined by Nicholas Putz, the mastermind behind the AI & Technology Committee at Wangard Partners. Nicholas didn't just talk about change—he made it happen, convincing a board to embrace new technologies and pushing teams to think beyond their comfort zones. From overcoming resistance to creating...

Art can create a destination. Imagine transforming residential communities through the power of local art, making them vibrant hubs that resonate with both residents and visitors. This is the innovative approach that Melania Armenta, Director of Resident Strategy at Gallery Residential, champions in her work. Join me as I chat with Melania about her visionary strategies for integrating art into th...

Join me and Dan Norville, the CEO of Vivo Living, a company dedicated to creating vibrant, naturally occurring affordable living spaces. In this episode, Dan shares insights into Vivo Living's community and people-oriented approach, highlighting their commitment to fostering meaningful connections among residents through community events and engagement initiatives. Discover the concept of Naturall...

In this episode of "Life After Leasing," we dive into the strategy behind discovering, purchasing, testing, and ultimately influencing technology development in the property technology space. Many marketing and operations leaders find themselves in the role of 'technology vendor manager' within their real estate organizations. While the discovery and selection of technology vendors can be exciting...

Imagine skyrocketing from just over 100k units under management to nearly 300k in just three years! Asset Living has clinched the #2 spot on the NMHC Top 50 Managers list this year, continuing its impressive growth trajectory. At this scale, efficiency, innovation, and centralization are crucial to maintaining such a vast operation. But what can the rest of us learn from Asset Living's rapid growt...

In this episode of "Life After Leasing," host  Sydney Webber welcomes Eric Sharpe, the CEO of Digital Envy, a marketing consulting agency. They dive into the intriguing world of Reddit as a marketing tool, discussing its potential for lead generation both organically and through paid strategies. Eric shares his experiences and insights on leveraging Reddit for business, including the importance of...

Marketing professionals often face stagnation and frustration when company leaders and investors see them as simply "lead makers" and "specialized craftsmen"'. To advance our industry we have to help investors, operations leads, and asset managers understand the dynamic and powerful role marketers can play in maximizing asset value. Sam Skrobot delves into the strategies that can empower marketing...

Step into the fascinating world of AI in multifamily with our guest, Max Bryan, the mastermind behind Rentgrata's new conversational AI product. How does it work? What does the future of AI really look like in the context of properties—especially with brand-new proptech insights drawn from their owned data sets? Plus: Get all the details on the creation of Ari, straight from the source—its enginee...

"Social media is ultimately about being a part of the insider conversations that are happening in your niche among your dream customers every day online," Dave Gerhardt, Founder Brand. The question is, could it be used in an even better way for your business? Is it the perfect place to advertise for B2B (over organic reach)? The ever-evolving "facebook for careers" offers more than meets the eye,...

Can you feel the dramatic tension? In our newest episode, marketing and theater take center stage, along with multifamily proptech specialist and spotlight-seeking theatre alum Justin Jones. What parts do storytelling, world-building, and character development play in your marketing? How can you achieve blockbuster success from your strategies? Join us as we learn from the twists and turns of thea...

Be a friend, make a friend. The emphasis on "family" in multifamily is key in our latest episode, where we look closely at the world of multifamily mentorship and community building.  From inspiring journeys to smart strategies, we'll hear from Tara Samuels, as well as one of her successful mentor-mentee matches: Adrian Danila and AJ Ahmed. These three remarkable professionals are set to shape the...

Where can personal PR take your multifamily career? Want to be considered an industry thought leader? Been aching for a byline? Answers to this and plenty of other pinpoint questions will be taken on by our guest Jessica Fiur, Editor-in-Chief of Multi-Housing News and Commercial Property Executive. Jessica has won numerous awards for her writing and has springboarded many businesses and careers (i...

What is the future of multifamily revenue management? Marc Rutzen, CEO of HelloData.ai, joins us to share the industry's current landscape of revenue management, what the class action lawsuits could mean for existing tools, and why black box algorithms are a thing of the past. Marc lives and breathes multifamily data and has successfully sold an automated underwriting platform to Walker & Dunlop i...

Competition for proptech startups is fiercer than ever... and not the kind of fierce you'd see on Project Runway. In the last few years, real estate firms tightened their budgets and consolidated the number of proptech vendors. Not only that, venture firms are slower to fund proptech startups, wanting to see traction first. How do you make your proptech startup standout so you can land those initi...

Dive into the heart of what makes employees tick and what ticks them off, as we unveil the results of Swift Bunny's 2024 Employee Engagement Risk Report. Be the first to discover the key factors that not only inspire loyalty and extend tenure among employees but also the leading irritants that drive them away. From well-known challenges like compensation and career progression to newly emerging ri...

Get ready to up your multifamily conference game as we sit down with two true industry powerhouses and IRL besties, Allyson Mutch, who's run events for Lease Labs, Knock, and Updater, and Jessica Fritz the Sr. Events Manager at Zumper. These experts have the insider secrets to supercharge your ROI at these high-stakes events, and they're here to spill the beans. From managing colossal booths to th...

From elaborate stages to Easter Eggs years in advance, you have to admire Taylor Swift's ability to create, plan, and execute elaborate stories and immerse her fans in her world. She's built a brand and an empire and is now the 2nd highest-paid woman in music (after Ri-Ri). In this episode, we will learn how Taylor tells a story, and how you can use those skills for your strategic thinking. We'll...

From renting apartments from their own apartment to building a brokerage that has leased over 27,000 and is now developing a high-rise, Amy and Aaron Galvin of Luxury Living share practical strategies for scaling their operations and insights into building a niche within leasing. Their company has successfully completed 60+ lease-up campaigns throughout Chicago and shares best practices for market...

What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey through key roles at companies like Rent.com and Knock CRM, culminating in his current position as Vice Pre...

What if you could peek inside the process of a top multifamily sales professional? Meet the expert behind some of the most successful B2B sales strategies in proptech: a seasoned leader with over two decades of experience transforming the art of selling into a science of success. His journey through key roles at companies like Rent.com and Knock CRM, culminating in his current position as Vice Pre...

Celebrate a remarkable milestone with Lisa Trosien as she approaches her 30th year in multifamily consulting. This episode will delve into Lisa's journey from her beginnings in multifamily to the inception and evolution of her own consulting business. We'll explore how her business has transformed over three decades, uncovering how Lisa keeps her strategies cutting-edge and relevant. Discover the...

In a time when career setbacks can seem insurmountable, Dana Duckworth's story shines as a beacon of resilience and innovation. Join us for an inspiring conversation with Dana, the Founder of Speak Up Dana and host of The Hilariously Unemployed Podcast. With over 13 years of multifamily housing and people operations experience, Dana transformed her layoff into an opportunity to build a unique bran...

How do you turn new hires into cultural ambassadors from day one? This pivotal question lies at the heart of our next discussion on "Life After Leasing." We're diving into the art of onboarding for culture with Siobhan Park, a seasoned expert in multifamily marketing and SaaS training at Repli. Siobhan brings a wealth of knowledge on nurturing company culture through strategic onboarding. This epi...