Let's Talk Copy | Copywriting Podcast

(And we're back!) These are the top 27 skills you need to become the most successful copywriter you can be.

Clients throwing work at you is great. Clients throwing work at you without any kind of guidelines or instructions is one of the most stressful experiences you can have as a copywriter. Let's talk about a non-negotiable: copywriting briefs! CONNECT WITH ME:  YOUTUBE: h ttps://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw  INSTAGRAM @LETSTALKCOPY  TIKTOK: @COPYWRITINGCOURSES COPYWRITING COUR...

As a copywriter or content writer, your skills are more valuable now than ever before, and generative AI is truly putting the importance of writers center stage. If you’re on the receiving end of the “Help! I fired my writer and tried to use artificial intelligence to do a job that is  literally the foundation of my business  and it didn’t work!”, then this is for you. CONNECT WITH ME:  YOUTUBE: h...

Low keyword difficulty, high search volume keywords with SERP features are a goldmine for your SEO and can help you build the foundation for a massively successful content strategy. Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/  CONNECT WITH ME:  YOUTUBE: h ttps://www.youtube.com/channel/UC...

Effective copywriting goes FAR beyond resonating statements and doing deep, deep, deep on pain points. As they say, the difference hides in the details. And in copywriting, the details are in your microcopy. --- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/  CONNECT WITH ME:  YOUTUBE: https...

As an agency owner, I’m not worried about AI copywriting. At all. And if you’re a good copywriter, you shouldn't be, either. Businesses using them on the other hand? Well…it could go one of two ways. -- Get the Ultimate Sales Page Kit here. -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/ CONNECT WIT...

If you’re researching how to make a living while on the road, chances are you’ve come across this whole copywriting thing and you’re taking tons of copywriting courses so that you’re ready to make an income while traveling full time. Or, maybe you’re a copywriter already, and you’re trying to figure out just exactly what you need to know to keep your copywriting business on the road to success whi...

Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that every single business needs, and one that you, as a copywriter, should always upsell. Upselling this page shows your clients that you understand the value of both user experience and the power this page plays in SEO. -- Get the Ultimate Sales Page Kit her...

One of the coolest things about being a copywriter is that every business of every kind relies on copywriting or content writing in some form. That can, however, be a double-edged sword. One one hand, you can always find work. On the other hand, sometimes you have so much work that you don’t have time for other tasks. And time, as we all know, is your most valuable resource. There are so many thin...

If you’re a freelance copywriter, positioning yourself as an expert is key in growing your client list. If you do it right, guest posting is a unique way to get your name in front of a virtually unlimited number of potential clients in your niche. Guest posting helps you build your personal brand, showcase your expertise, and create solid social proof. Sounds good, right? Let’s talk about how gues...

Ever wonder why some copywriters, regardless of experience, keep getting client after client and charging whatever they want to–even beginner copywriters with a minimal client list? Sure, their copy is great. That’s always the number one factor in landing copywriting clients. But what makes one great copywriter stand out over the other? It’s simple, and there’s actually science behind it.  --...

SPECIAL THANKS to Bitsy Ann (@8itsy on IG) who requested this episode! Part 8/8 of the SEO Writing Series: Creating Your Editorial Calendar This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part seven, we talk about how to create an editorial calendar that takes your audience and SEO into...

Part 7/8 of the SEO Writing Series: Your Pillar Content This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part seven, we talk about the "pillar" part of the pillar and cluster content strategy. Let's go! -- Download "THE CIRCA METHOD" and learn my signature method for creating high-powered...

Part 6/8 of the SEO Writing Series: 7 Keyword Types You Need in Your Content Strategy This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.  In part six, we talk all about keyword types. A lot of marketers leave money on the table by not using a variety of keywords. Let's talk about the diff...

Part 5/8 of the SEO Writing Series: How to Find (AND FILL!) Content Gaps This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part five, we talk all about content gaps. A content gap is what’s missing between what a consumer is searching for and what they find. This missing information gives...

Part 4/8 of the SEO Writing Series: How to Use Contextual Links in Your Content This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. I In part four, we talk all about contextual linking . A contextual link strategy can be used both internally and externally and helps Google rank your content. Le...

Part 3/8 of the SEO Writing Series: Conducting a Content Audit in 6 Simple Steps. This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. I In part three, we go into one of my favorite SEO writing topics: content clusters . Clusters are a key part of your content strategy. Let’s take a deeper look...

Part 2/8 of the SEO Writing Series: Conducting a Content Audit in 6 Simple Steps This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part two, we talk about how to conduct a super-thorough content audit in six super straightforward steps. And even though the term “audit” might automatically...

Part 1/8 of the SEO Writing Series: How Long Does it Take New Content to Rank on Google? This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.  In part one, we talk about 10 of the factors behind what it takes to rank new content on the front page of Google (and your best chances of actually...

SEO copywriters are some of the most skilled copywriters there are. Not only do SEO copywriters know how to write content that appeals to search engines, they can write optimized copy that compels an audience to take an action. On the surface, it sounds easy enough, but SEO copywriting is more challenging than it seems. And if you choose to specialize in SEO copy, I can tell you with 100% certaint...

Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you that the only things you need to get started as a copywriter are your laptop and an internet connection. Because it just simply isn’t true. That’s like saying the only thing you need to get started as a baker is a whisk and an oven.  Sure, you need a computer and the internet to start a c...

Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money. You have bills to pay, after all. Not all copywriting niches are created equal in terms of pay. Some niches pay exceptionally well, but are harder to break into because of the amount of knowledge and experience it takes to write really, really authoritative content. Let’s look a...

Video marketing is absolutely where the future of advertising is going. And as a copywriter, if you want to stay relevant, you need to adapt to the trends and hone your skills where they’ll be of best use to your clients. Use these 5 tips for writing your video sales letters and let me know what kind of results you see! CONNECT WITH ME: IG: @letstalkcopy Copywriting Courses & Resources: https:...

Freelancer sites are extremely popular among copywriters. If you know how to leverage a freelancer site right way, you can create a steady stream of clients and income for yourself, as well as build your credibility as a freelance copywriter. Because these sites are so popular, they’re becoming oversaturated. But that doesn’t mean you won’t win clients. In fact, it’s quite the opposite. Most of th...

Depending on what you’re writing about that day, your job is to become an expert in that area so that you can write engaging content for your clients. But sometimes you’ll have writing assignments a little darker than “10 Ways to Keep Your Lizard Happy.” What if you’re writing a piece for a criminal defense attorney about kidnapping and you find yourself in some weird place on the internet giving...