Let's Make a Scene

🎙️ In this episode of Let’s Make a Scene , Anick Beaulieu sits down with Xanthe Wells, VP, Global Creative at Pinterest, to explore how inspiration, insight, and bold creative decisions can turn a platform into a living, breathing brand experience. Together, they dive into how Pinterest thinks about: Designing experiences that feel personal at scale How Pinterest’s users actively shape culture on...

🎙️ In Episode 2 of Let’s Make a Scene, Jimmy Knowles, Canva’s Global Head of Experiential Marketing shares how a rap battle to launch Canva Enterprise, became a viral moment that perfectly captured the company’s unapologetic spirit. Some loved it. Some didn’t. And that was the point. Because standing behind creative choices together is what builds trust inside and outside the brand. It’s not just...

In this episode, C2’s Anick Beaulieu sits down with TikTok’s Sofia Hernandez to unpack the cultural value of creativity, the rise of world-building, and why 71% of users actually welcome brands on TikTok. (Spoiler: but only if they show up like a creator.) Let’s Make A Scene! Unfiltered. Unscripted. Generative.

In the debut episode of Let’s Make a Scene, C2 CEO Anick Beaulieu and VP of Growth & Partnerships Jesse Gainer share the intention behind launching the podcast, and the strategic thinking behind GenXP, C2’s new playbook for designing generative experiences. They unpack why the conversation around experience design needed its own space, what makes now the right time to shake things up, and who...