Lee2B

Happy Pride everyone! Today's guest is the amazing Katie Martell, an unapologetic marketing truth-teller, a LinkedIn Top Voice, and speaker! She’s been lighting up stages and LinkedIn feeds with her sharp takes on everything from woke-washing to rainbow capitalism. And with Pride campaigns flooding our feeds once again, I had to have her on. We spill the tea on things ranging from how Pride feels...

Lee speaks with Laura Erdem, a sales leader at Dreamdata who doesn’t just wait for leads to show up—she builds her own pipeline by treating LinkedIn like a demand-gen machine. After moving from Copenhagen to New York to help scale Dreamdata, Laura has cracked the code on social selling. She’s not just posting and hoping for the best—she’s using smart content, intentional engagement, and strategic...

B2B content doesn’t have to be boring—just ask Marina Krivonossova, founder of Retold. In this episode, we dive into how to infuse personality into your content, why storytelling is your secret weapon, and how personal branding can give you a competitive edge. Marina shares practical tips on crafting content that actually resonates (instead of getting lost in the LinkedIn void), plus how to turn e...

As an ad guy myself, I had to sit down with AJ Wilcox , the LinkedIn Ads pro who’s managed $150M+ in ad spend and works with some of LinkedIn’s biggest advertisers . If you’re running LinkedIn ads (or thinking about it), this one’s for you. -LinkedIn Ads Tips & Best Practices that actually work -Why LinkedIn Ads are so expensive —and how to get better ROI -The biggest mistakes B2B marketers ma...

In this episode of Lee2B , I sit down with Justin Oberman and Aaron Zakowski , co-founders of Genius Scouts , an ad agency—but for people. We dive into the overlooked power of personal branding and why simply posting on LinkedIn isn’t enough. They break down how growth marketing strategies (usually reserved for companies) can be applied to executives, founders, and entrepreneurs to build authority...

What do Penguins and B2B have in common? A lot, according to our next guess Drew Neisser Today’s guest is a marketing renegade in every sense of the word. Drew Neisser is a two-time founder, a two-time author, and the host of over 400 episodes of Renegade Marketers Unite . Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the flocking awesome community of B2B marketi...

Lee sits down with Peter Luba and Dhruv Sringari, the co-founders of SmartPass. We dive into their journey, the early days of creating SmartPass for a high school project, the lessons they've learned scaling and leading a growing startup, their partnership with Reach Capital, and of course their recent acquisition by Raptor Technologies. As SmartPass's growth marketer, Lee brings a personal connec...

Lee shares his opinions and experiences across three different role types: freelancer, Agency, in-house. Listen for practical tips on how to thrive in each distinct work style.

Why isn't anyone engaging with your LinkedIn posts? Whether you're a LinkedIn newbie or a seasoned poster stuck in a rut, this episode is packed with humor, insights, and tips to turn your LinkedIn game around. Don’t just post—connect, engage, and make your content count! Lee dives into the hard truths and helpful tactics behind LinkedIn engagement. Through a mix of humor and practical advice, Lee...

Lee discusses Charli XCX's album "Brat" and it's cultural significance, providing actionable insights looking for brands to adopt a "brat" mentality. The importance of authenticity and niche marketing in branding. The episode explores how "Brat" successfully engages it's core audience, the power of collaboration, and the value of embracing the mess in branding.

Lee provides actionable tips on creating a paid social media strategy and how to create ads that actually convert. Lee is a growth marketing expert who has run hundreds of successful social media campaigns as an in-house marketing director, startup marketer, and senior marketing director at agencies.

Lee speaks with Layla McCay, the Director of Policy at the NHS Confederation and Executive Lead of the Health and Care LGBTQ+ Leaders Network. Her impact in promoting LGBTQ+ inclusion in business has earned her a spot on the Outstanding 100 LGBTQ+ Executives Role Model List. Layla’s upcoming book, Breaking the Rainbow Ceiling: How LGBTQ+ People Can Thrive and Succeed at Work, which comes out May 2...

Today I’m speaking to Leslie Venetz: a dynamic corporate sales leader and trailblazing sales-led GTM consultant. She’s the founder of The Sales-Led GTM Agency and works with outbound B2B sales teams to build the strategy, repeatable process, and skill sets they need to thrive.  She’s a top-tier content creator on both LinkedIn and TikTok  She’s also an author so keep an eye out for her u...

Lee speaks with Heidi Solomon-Orlick, a seasoned leader in global B2B sales who is paving the way for women in sales. Heidi's expertise has driven over $1.5 billion in revenue  As the Founder of GirlzWhoSell, she's committed to closing the gender gap in B2B sales by empowering diverse talent. Learn more https://girlzwhosell.com/ Get Heidi's book here: https://www.amazon.com/Heels-Deals-Domina...

Lee speaks with Jonaed Iqbal, the Founder of NoDegree.com and host of The NoDegree Podcast! 🎙️ With a bold mission to shatter stigmas and empower individuals without traditional academic backgrounds and college degrees, Jonaed is helping people level up their careers one success story at a time. 💼✨ As a YouMap® certified career coach, Jonaed has guided over 500 candidates to success at prestigio...

Today I’m speaking with Kerry Guard, CEO of MKG marketing. As a mother of twins and a true believer in the art of balance, Kerry is on a mission to redefine company culture by proving that flexibility and success go hand in hand.  She is also the host of Tea Time with Tech Marketing Leaders, where she interviews digital marketing experts, such as yours truly! I had a great time talking with K...

So excited for today’s episode because I have Joseph Jewell, a recruiter that codes and a master of satire. You have have seen Joseph’s satirical interview tip posts that always get you in the second half. Get ready for a conversation about the job market, blending humor with expertise, and tips for the job search on Lee2b

Lee speaks with Peter Wheeler—a seasoned entrepreneur and marketing leader! He has executed major campaigns and built revenue teams for global brands like Okta, Dolby, BMW, MillerCoors, Mapbox, CMT, and countless other organizations big and small.  Known as #peterledgrowth, Peter specializes in product-led growth and go-to-market strategies, reshaping how businesses engage and expand in the d...

Coming to the mic today is Mandy Thompson, the co-founder of Digital Reach Online Solutions, where HubSpot expertise meets an untamed spirit. A serial entrepreneur since 19, Mandy's journey catapulted her to mid seven-figure success before embracing a nomadic life. With a knack for rewriting the rules, she's now blazing trails in the remote realms of Alaska and New Mexico. Join us as Mandy spills...

Lee speaks with brilliant Amber Rhodes, Senior Content & Communications Manager at UserGems and the creative force behind their content game! 🚀 Join us as dive into Amber's unique take on the B2B content game, social media, brand voice and reality TV!

With a background spanning both in-house and agency SEO, Bianca has become a driving force of innovation at HubSpot! Her approach is both humble and impactful, navigating significant algorithm changes with ease and spearheading the creation of HubSpot's EEAT Playbook. In her role as Project Manager of the Blog Insights Report, Bianca plays a pivotal role, influencing 90% of all published or update...

Lee talks with a leader in the GTM B2B community spaces, Jared Robin, co-founder of RevGenius! Jared is your go-to guy for all things community-building and business scaling. With RevGenius skyrocketing from 0 to 40k members in just three years, Jared's journey is a testament to his knack for fostering growth. Join us as we unravel the secrets to his success and explore the dynamic intersection of...

Ever thought about writing your own nonfiction or B2B book? Today, we’re stepping into the vibrant world of Moxie Books with Vicky Quinn Fraser, who is a master in turning creativity into captivating books. Creator of the MicroBook Magic program, Vicky has woven her magic through five books, ghostwritten over 20, and empowered countless individuals to share their stories. Beyond the written word,...

This is a great episode for job seekers because we’re diving into the world of talent acquisition with a true industry veteran: James Hudson.  James has over two decades of experience leading Talent Acquisition teams at iconic brands including Nike, Levi's, and Forever 21, as well as hyper growth startups. You can catch James articles on Forbes and check out his Ultimate Guide for Job Seekers...

Join us for a lively chat as we unravel the secrets behind Brianna's dynamic career, her journey to becoming a LinkedIn sensation, and her new agency Verbatim.