Lead With Your Brand!™

Happy Pride Month! In this special Pride Month episode of the Lead With Your Brand Podcast, Jayzen celebrates and amplifies the voices of LGBTQ+ leaders, executives, creatives, advocates, and changemakers from the Pride On Brand collection. But before diving into these powerful conversations, Jayzen opens with an important reminder: you have a brand, whether you realize it or not. The real questio...

This week on the Lead With Your Brand podcast, Jayzen Patria challenges listeners to think about their network not as a contact list, but as one of the most powerful amplifiers of their career brand. It is not enough to deliver great work, build a strong reputation, and know what you stand for. If no one sees it, hears it, or can speak to your value when you are not in the room, your brand can onl...

This week on the Lead With Your Brand podcast, Jayzen Patria challenges you to look beyond external obstacles and take a deeper look at what may really be standing in the way of your next career breakthrough. Before your brand, before your next move, before your next opportunity, there is your career strategy. And at the center of that strategy is your mindset. So the question becomes,” What is ac...

In this episode of the Lead With Your Brand! podcast, Jayzen Patria challenges listeners to rethink how they show up during times of uncertainty. When everything around you feels like it’s shifting: your company, your industry, even your role, it can be tempting to wait for clarity. But Jayzen makes it clear: this is exactly when you need to take action. He introduces one of his most practical pie...

In this episode of the Lead With Your Brand! podcast, Jayzen Patria wraps up his five-step framework by breaking down Step 5: Be Your Own Chief Marketing Officer. If the earlier steps focused on defining and shaping your brand, this final step is all about visibility and making sure your value is seen, heard, and recognized. Jayzen explains that great work alone isn’t enough. If no one knows about...

In this episode of the Lead With Your Brand! podcast, Jayzen Patria continues his five-step framework by breaking down Step 4: Keeping Up Your Image and Shaping Your Signature Style. If earlier steps focused on defining your brand DNA, this installment challenges listeners to operationalize it and turn who you are into a consistent, recognizable experience across everything you do. Shaping Your Si...

March marks the beginning of Women’s History Month, a time to recognize the women who are shaping industries, building communities, and redefining what leadership looks like today. In celebration of the month, we’re sharing one of our top Fan Favorite guests from 2025, Emily Chang, a global business leader whose career spans some of the world’s most recognizable brands and industries. Emily curren...

In this episode of the Lead With Your Brand! podcast, Jayzen Patria continues his five-step framework by diving deeper into Step 3: Refining Who You Want to Be and Building Your Brand Foundation . If the previous episode focused on identifying your brand attributes, this installment challenges listeners to move from descriptive words to bold, declarative statements — clarifying what you believe, w...

In this episode of the Lead With Your Brand! podcast, Jayzen Patria continues his five-step framework by unpacking Step 3: Refining Who You Want to Be and Supersizing Your Superpowers . Jayzen challenges listeners to move beyond generic descriptors and intentionally elevate their personal brand so it stands out, feels differentiated, and creates real impact. The episode then transitions into a pow...

In this episode, Jayzen Patria continues his five-step Lead With Your Brand framework, focusing on Step #2: Knowing What You Stand For — the foundation of every strong, trusted personal brand. In a workplace defined by constant disruption, visibility without clarity is noise. If you don’t define what you stand for, others will define it for you — and not always in your favor. Your personal brand i...

Welcome to week 2 of Season 7! As we roll into 2026, now is the perfect time for you to hone your personal brand, starting with Step 1 of the Lead With Your Brand system. Before continuing the conversation with Disney legend, Bob Gurr, Jayzen introduces this critical step: Define your audience so you can SuperServe your SuperFans. In a crowded, fast-changing workplace, professionals who try to app...

Happy New Year and welcome to Season 7 of the LEAD WITH YOUR BRAND!™ Podcast. Jayzen Patria kicks off the new season with a clear and urgent message: the rules of career success have changed—and your personal brand is non-negotiable in 2026. Economic uncertainty, rapid AI adoption, shifting corporate priorities, and nonstop disruption have created a perfect storm in today’s workplace. In this envi...

Happy New Year! As 2025 comes to a close, Jayzen Patria reflects on a transformative year and shares the most powerful career and personal brand insights from some of the podcast’s most memorable guests. This special year-end episode blends Jayzen’s own career advice with standout moments on leadership, adaptability, curiosity, authenticity, and knowing your value—all designed to help you hit the...

Tune in as Jayzen invites listeners to look at personal branding through an unexpected—but powerful—lens: holiday decor. As homes, offices, and public spaces fill with intentional (or unintentional) signals during the holidays, Jayzen reminds us that nothing meaningful is accidental . Every design choice tells a story—about values, identity, priorities, and purpose. The message is clear: brand is...

In this Giving Tuesday episode, Jayzen invites listeners to reflect on generosity as a fundamental strength of personal branding. Drawing from his own service with the Los Angeles LGBT Center and the American Red Cross, he reminds us that giving—whether time, talent, or treasure—expands our skills, deepens our relationships, and strengthens our personal brands. Jayzen revisits a powerful lesson fr...

In this episode, Jayzen reminds listeners that nobody cares more about your career than you do—so you must be your own Chief Marketing Officer. With performance review season approaching, he challenges professionals to treat their self-assessments as advertising campaigns for their personal brand. Jayzen’s key points include: Be intentional and proactive: Don’t wait until the last minute to write...

This week, Jayzen Patria challenges you to think like the Chief Marketing Officer of your career . Fresh off the NAMIC Conference in New York City, Jayzen draws powerful lessons from the bright lights of Times Square — where every billboard and brand is intentional — to teach how you can market yourself with the same level of strategy and authenticity. Jayzen explores how your personal brand is bu...

As conference season kicks into full gear, Jayzen Patria shares practical strategies on how to lead with your brand while making authentic connections at professional events. Speaking from the Out & Equal Workplace Summit in Seattle, Jayzen dives into how to make the most of your time at major conferences — not by collecting business cards, but by building real relationships that amplify your...

Well, Fall is in the air, and the pendulum has swung.  Listen and hear Jayzen reflect on the changing dynamics of the workplace and the job market. For years, employees held the upper hand—companies competed fiercely for talent, remote work was abundant, and perks were plentiful. But today, the pendulum has swung back: layoffs are rising, consolidation is increasing, and many organizations are cal...

Fall is here, and host Jayzen Patria kicks off this episode with a masterclass in refreshing your personal brand. Just like the energy of new notebooks and fresh school supplies, autumn is the perfect time to reset how you show up at work. Jayzen dives into brand lessons from household names, showing why chasing trends can hurt your credibility and how staying true to your “brand DNA” helps you sh...

In this Fan Favorite episode, Jayzen Patria explores a powerful branding lesson: sometimes your brand is not just about what you choose to do, but just as much about what you choose not to do . Drawing on a story from Nike’s brand strategy, Jayzen shows how being crystal clear on your brand DNA means making bold decisions—even saying “no” to opportunities that don’t align. By setting boundaries an...

When the world feels unpredictable—industries in flux, layoffs in the headlines, and AI rewriting the rules of work—it’s easy to go into survival mode. But in this week’s episode, Jayzen Patria offers a powerful reminder: strong brands don’t shrink when things get hard—they step up. He reflects on pivotal moments in his own career—like the chaotic merger between Universal Studios and GE—and how ch...

As we hit the halfway mark of the year, Jayzen kicks off the show with a powerful coaching moment to help you shift from surviving to thriving in your career. Whether your company formally conducts mid-year reviews or not, now is the time to pause, reflect, and reset. Why? Because your next career breakthrough won’t wait for a job posting or a scheduled performance cycle. If you’re not driving the...

Happy Summer! We’re off enjoying some summer relaxation time! Enjoy one of our top shows from last season and be sure to take time to recharge! In this episode, Jayzen shares his ideas on a critical element of your personal brand development: how you make people feel. That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning to be inten...

On this special Pride on Brand edition of the Lead With Your Brand! podcast, Jayzen reflects on graduation season and the powerful lesson of showing up in service of others. Inspired by two deeply personal milestones and a standout commencement speech at UCLA, Jayzen breaks down how context and service are at the heart of building a breakthrough career and a super-premium brand. You'll learn w...