Kuro Marketing Classroom

這一集要聊的不是 AI 多厲害，而是你終於可以專心做那些 AI 做不到的事。 曾經我也以為，AI 會取代行銷人。 寫文案、剪影片、跑報表……好像每一件事 AI 都能做。 但現在我反而發現： AI 不會取代你，而是推你回到 真正該專注的地方 。 ☞ 客戶為什麼猶豫？☞ FABE 架構怎麼才能說進人心？☞ 什麼才是「讓對方願意聽你說話」的說服節奏？ 在這一集裡，我想和你聊聊：「AI時代的行銷人，真正應該練的能力是什麼？」 直接點這裡開始玩練習...

許多內容網站經營者，在 Google 推出「實用內容更新」（Helpful Content Update, HCU）後，流量出現斷崖式下跌，甚至幾乎歸零。即使自認文章資訊紮實、整理詳盡，也依然無力回天——讓創作者不禁困惑： 「我那篇文章明明蠻實用的，為什麼 Google 說它『沒有存在的必要』？」 事實上，Google 對「實用內容」的定義已發生根本性轉變。HCU 清除的不只是「低品質文章」，而是那些 缺乏外部存在證明的內容孤島 。 — 在本集節目中，我們將...

Struggling to connect with your audience in the Chinese market? Discover how to leverage the 9 Grid method, SPIN selling, and personalized landing pages to drive sales and build lasting customer relationships. Learn how to craft irresistible offers by understanding your customer's needs and emotions. We'll break down real-world examples and provide practical tips to help you move beyond ba...

Growing an e-commerce business isn’t just about getting more sales —it’s about understanding what really drives profitability . In this episode, we take a deep dive into MROI (Marketing Return on Investment) and uncover the five key strategies that successful e-commerce businesses use to maximize their marketing spend . Through case studies—like a Taiwanese pineapple cake brand attracting Japanese...

Dive deep into the world of Taiwanese e-commerce marketing. We uncover strategies used by top entrepreneurs, including RFM analysis, CRM systems, and targeted messaging. Learn how to acquire new customers, boost retention, and maximize customer lifetime value.

Dive deep into e-commerce strategies for boosting repeat purchases. We explore how Japanese skincare giant DHC leverages trial offers, product bundling, and consistent branding. Learn how to apply these international insights to your online business, regardless of your product.

Marketing isn’t just about selling—it’s about timing, psychology, and relationships. In this deep dive, we explore how successful brands optimize their marketing budgets by identifying high-ROI sales cycles, balancing new vs. returning customers, and using influencer collaborations strategically. Plus, we break down the SPIN sales technique for landing pages and the hidden psychology behind pricin...

Digital marketing is evolving fast. Native ads are losing their effectiveness, and brands must rethink how they connect with audiences. In this episode, we break down powerful marketing insights drawn from Mandarin-language sources , uncovering the strategies that successful brands are using to stay ahead. 🔎 What You'll Learn: ✅ Why native advertising is becoming less effective —and what’s r...

Ever wonder why you’re willing to pay $5 for water at an airport but hesitate to spend the same amount elsewhere? Or why some brands make you feel like their products are worth every penny ? In this episode, we break down 14 key psychological and economic factors that influence consumer spending. Through real-world examples—from luxury vacuums to lemon cheesecake branding —we explore how brands sh...

Taiwan's e-commerce industry is highly competitive , but what separates the top-performing brands from the rest? In this episode, we break down a proven three-tier framework —Traffic, Leads, and Orders—along with the five must-check metrics that drive real business growth. 🔎 What You'll Learn: ✅ The biggest mistake businesses make with digital advertising (and how to avoid it) ✅ Why Cli...

In this episode, we'll dive deep into how to use Google Analytics (GA) and Looker Studio reports to comprehensively analyze key website data such as traffic, conversion rates, and user behavior. We'll explore how to identify problem pages on your website, optimize user experience, analyze the value of different traffic sources, and use GA data to optimize ad campaigns. In addition, we'll introduce...