Knowhow Marketing Lab

"Welcome back to our podcast! In this insightful episode Phelan, and Greg explore the ever-evolving landscape of web security. The discussion addresses crucial best practices, threats, and tools for staying safe online in 2025. Topics range from password management and social engineering to WordPress hardening and server security tips. 00:00 - Introduction & Overview 01:00 - General threats: d...

"Welcome back to our podcast! Today, Pip and Rina dive deep into How artificial intelligence (AI) is fundamentally reshaping search engines (like Google), social media platforms (like TikTok, Meta), and how marketers must adapt SEO, content, and engagement strategies to stay relevant. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction &am...

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead i...

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Ch...

"Welcome back to our podcast! Today, Phelan and Rina will be discussing the Guide to Mastering Local SEO with Wordpress & Other Websites. Learn about perfecting your SEO wordpress and other webserver providers. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - Overview of Local SEO Discussion 04:00 - Optimizing...

"Welcome back to our podcast! Today, Phelan and Rina will be discussing The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers. Learn about how to turn your website visitors into customers. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - Conversion Tracking & Analytics 06:33 - Ad Op...

"Welcome back to our podcast! Today, Phelan and Rina will be discussing How to Optimize Your Local Listing For More Traffic. Learn about the how local listing can help you drive more traffic to your local store. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 01:00 - What Is a Business Listing? 04:00 - Optimizing Your Go...

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in...

Welcome back to our podcast! Today, Phelan and Rina will be discussing Top Trend In Ecommerce 2025. Learn about the current trends, challenges with switching systems, Social Commerce & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 02:16 - Augmented Reality (AR) 13:10 - AI-driven Personalization 19:26...

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they rap up the year in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-pace...

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, & Rina from Littlework Media as they dive into the keys to strategic marketing planning. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00:00 - Introduction & Overview of This Epi...

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in...

Welcome back to our podcast! Today, Pip and Phelan will be discussing Leveraging AI in Marketing: From Content Creation to Campaign Analysis. Learn about  AI for Content and Code Creation, AI Platforms Comparison, Chatbots and Website Integration, AI in Google Ads and Image Creation, Search Engine Evolution with AI,  and a lot more. This episode is essential for...

Welcome back to our podcast! Today, Pip and Rina will be discussing Project management Systems for 2024. Learn about the current tools,challenges with switching systems, Using PM for cashflows, & SEO & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview 02:00 - Personal Experiences...

Welcome back to our podcast! Today, Rina and Greg will be discussing Brand Consistency Across Platforms & The Role Of Graphic Design. Learn about the importance of brand consistency, creating effective visual branding, branding style guides and a lot more. This episode is essential for anyone looking to stay ahead in the digital marketing game. 00:00 - Introduction & Overview   05:00...

Welcome back to our podcast! Today, Pip and Matt B will be discussing the latest updates and trends in Marketing Agency for 2024. Learn about how to grow your marketing agency using tools, setting up strategies and plans, leading, taking responsibilities, communicating, purchasing an agency  . This episode is essential for anyone looking to stay ahead in the digital marketing g...

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape. Chapters: 00...

Exploring WordPress Full Site Editing and the Future of Block Themes Join Phelan Lewis, and Greg McKinnon from Seymour Digital Media as they dive into the latest updates in WordPress, focusing on Full Site Editing (FSE) and the evolution of block themes. This episode covers the shift from traditional themes to block-based ones, the benefits of using WordPress's native block builder, and the challe...

In this episode of Geeks Week, hosts Phelan from Seymour Digital Media and Rena from Little Works in the Media discuss effective email management strategies focusing on achieving 'Inbox Zero.'   They highlight the importance of organizing emails through native tools in email platforms like Google Workspace, avoiding third-party apps due to potential privacy risks. They emphasize strategies su...

Choosing the Right Course Platform for Your Online Classes In this episode, Pip Seymour and Rina Liddle discuss the pros and cons of various course platforms like LearnDash, Kajabi, Thinkific, and Mighty Networks, and Skool. They explore factors including self-hosted vs. hosted solutions, pricing, ease of use, community features, and marketing automation. They also cover technical considerations,...

  0:00 - Introduction & Guest Introduction 1:18 - History of WordPress & Greg's Involvement 3:00 - The Latest WordPress 6.6 Update & Community Concerns 5:20 - WordPress: Open Source vs. Automatic 7:00 - The Evolution of the WordPress Block Editor 10:00 - Traditional Themes vs. Block Themes 13:10 - Impact of Block Themes on Site Speed & Builders like Elementor 16:00 - Customiza...

What if the search world was bigger than just Google? In this eye-opening episode, Pip and Phelan from Seymour Digital Media take you on a journey through the evolving landscape of search engines. They demystify the differences between browsers and search engines and explore the unique capabilities of platforms like Google, Bing, DuckDuckGo, Baidu, and Yandex. But that’s not all – discover how soc...

[00:00:00]   Introduction [00:00:40]   Google’s Monopoly and the Impact on SEO [00:01:52]   The Google vs. Bing Search Engine Debate [00:03:12]   Apple and Amazon's Market Practices [00:05:13]   Google's Relationship with Mozilla Firefox [00:08:00]   SEO Core Updates & Their Impact on Websites [00:11:03]   SEO Best Practices and Content Quality [00:12:47] &nb...

What Is Accessible and Inclusive Design   [00:00:00] Introduction and Welcome [00:00:32] Importance of Accessibility in Web Design [00:02:00] SEO and Accessibility [00:03:00] Design Principles: Color Contrast [00:06:00] Text Over Images and Responsive Design [00:10:00] Pattern and Visual Fatigue [00:13:30] Font Sizes and the Golden Ratio [00:16:00] Managing Content Layout [00:17:30] Technical...

Is Your Digital Marketing Strategy Outdated? 00:00 Welcome & Introduction 02:15 Recognizing Outdated Strategies 07:30 Content Marketing: Quality vs. Quantity 11:45 Algorithm Changes & Their Impact 18:20 Analytics & Measuring Success 24:10 Embracing New Technologies & Trends [00:00:00] Hi everybody. We are here today. Geek Speak with the two pros in marketing, we left the boys at ho...