Jack X

In the final episode of our Jack X podcast, Carrie Mahoney, Strategy Director, Candice James, Strategist and Linda Cebecauerova, Creative Technologist, wrap up an incredible year of insightful conversations, break throughs and plenty of unexpected moments surrounding tech and experiences. Together, they look back at 2024, recap some of their favourite moments and dive into what they are excited fo...

In our latest podcast episode, we are revisiting Generative AI and its evolution within the last year. Carrie Mahoney, Strategy Director and Sebastien Jouhans, Creative Technology Director discuss the integration of Gen AI in the creative world, new and improved tools, and how as an agency in the experiential marketing industry we have adopted new technology. 

Welcome back to our latest podcast episode. Carrie Mahoney, Strategy Director and Tom Cassady, Creative Director are joined by a special guest, Candice James, Strategist, who also leads our accessibly initiative Impact @ Jack. Back from MWC, they discuss key trends, technical innovation, and how brands turned up to showcase their visions.   •  Why MWC is important to Jack Morton and our clients. ...

In the first Jack X podcast episode of 2024, Carrie Mahoney, Strategy Director, Sebastien Jouhans, Creative Technology Director, and Tom Cassady, Creative Director summarize 2023 and look ahead to 2024. Together, they discuss what trends we see coming, trends we’re excited for, and the trends we are looking forward to seeing more development.   •  The economical effect tech trends such as AI will...

In the final episode of our Jack X podcast, Carrie Mahoney, Strategy Director, Sebastien Jouhans, Creative Technology Director, and Tom Cassady, Creative Director wrap up trends, hot picks, and viral topics from 2023.

Do you remember your first wearable device? The McDonald Happy meal pedometers, or the Nike Fuel band? In this latest episode we discuss:   The evolution of wearable technology such as the Fitbit, Google Glass and Apple’s first mixed-reality headset – Apple Vision Pro – being realised next year.   Smart watches transforming the wearable tech world as it becomes an extension of your smartphone.   N...

Location Based Mixed Reality (MR) – the newest buzzword, or the future of brand advertising? In this latest episode we discuss: The difference between AR and MR technology. -  AR is when you add a digital layer to your reality. -  MR is when the digital layer is aware of your reality, it starts to embed itself in your physical world and can interact with what is already existing.   How MR is comin...

This week, we’re joined by Pablo Vidarte, CEO and Founder of Bioo. Founded in 2015, Bioo is a biotech company doing extraordinary things to create a greener future. Their goal? To create a biotech world, from the world’s first biotech city, to parks, buildings and events through plant power and human touch. Hosted by Carrie Mahoney, VP, Strategy Director and Seb Jouhans, Creative Technology Direct...

As a follow on from episode 7 on Generative AI, we talk about one of the biggest chapters in content creation – synthetic characters. Carrie Mahoney, VP, Strategy Director and Seb Jouhans, Creative Technology Director explore these characters, how they work, the pros and cons, different examples, how we’ve come from snapchat filters to real life 3D characters, and most importantly the ethics behin...

Welcome to episode three of Techbytes. We’re joined by Sebastien Jouhans, Creative Technology Director for the London office, and Tom Cassady, Creative Director from our Detroit office. This latest episode focuses on the topic of decentralisation – a topic which covers why you don’t have to rely on one company, cloud or data provider to hold your information, instead choosing multiple places to ke...

Techbytes - a place for the Jack X team to explore, discuss and debate new and emerging tech in a bytesize format. In this episode, Carrie Mahoney, VP, Strategy Director and Seb Jouhans, Creative Technology Director discuss ChatGPT and generative AI in the creative world. They talk about how technology has changed throughout the years, the perks and fears of AI, and how AI models like ChatGPT are...

This week we talk to Kevin Smith, co-founder of an advanced visualisation studio, called SPINE 3D. Kevin and the team do a wide variety of content for many different clients, including photorealistic 3D modelling, animation, video production, VR, AR, and web application development. What sets SPINE apart, is that most of their staff are architecturally trained, with a passion for design. Kevin hig...

This week, we spoke to Marcus Dyer, Flipside’s group managing director, and learnt all about the impressive digital transformation agency. Flipside do all things digital, from traditional digital events to web3 spaces. They create an expansive range of work for their clients, from fun gamified experiences to important AR content for pharma use cases. We discussed the microverse, and the pros of ha...

This week, we’re joined by Guy Parsons, a content creator who is recently focused on platforms such as DALL.E 2, Midjourney and Stable Diffusion. These models utilise many different prompts to generate images using AI. They draw from millions, or even billions, of images to create specific responses to the user’s query. Guy discusses the unlimited possibilities of these platforms, such as the spec...

This week, we’re joined by Greg Harvey, chief innovation officer and partner at The Famous Group. Greg speculates about the future of using technology to bring both virtual and live immersive fan experiences to life, through emerging systems like the metaverse, the use of digital twins and mixed reality. TFG work with clients, primarily in the sport sector like NFL, who can adapt and experiment to...

We are joined by Tom Middleton this week, to discuss his game studio - Roforco. Roforco helps brands tackle the enigmatic game platform and game creation system known as ‘Roblox.’ Brands are now discovering how to take advantage of Roblox’s popularity amongst Gen Z and Gen A, by creating brand gaming experiences. Tom discusses the importance of the shock-value for a brand, the ability to create an...

This week we speak to John Grabowski from Move.ai about 3D motion capture technology. We discuss the accessibility and democratization of suitless motion capture technology, the metaverse and other current virtual worlds, as well as a speculation of future technological possibilities. We also touch upon the different platforms and content opportunities where motion capture can be utilised such as...

In this week's episode Producer Ben is joined by Genuine X's Head of Strategy, Carrie Mahoney to discuss incredible partnerships between wearable technology company Teslasuit' s CEO/Co-Founder Denis Dybsky and the creative technology agency CEO/Co-Founder Paul Nickease from HeadsUp XR. We speak to the guys about how their partnership helped them to deliver the fantastic immersive experience 'Feel...

In this week's episode, we speak to two guys who have been at the heart of the interactive storytelling and digital experience since it's beginnings. Robin Cowie, the director of experience and technology at Helo, has had many career highlights. In his early days, he worked as one of the producers on the original Blair Witch Project, the world's first experiential film making experience.  Now...

The Ericsson Innovation Awards are a global university competition, giving students the opportunity to produce innovations based on Information Communication Technology (ICT) potential. Jack Morton’s internal innovation practice, Genuine X traveled to Stockholm earlier this year to meet the finalists and discuss their ideas. This year's theme was water, encouraging entrants to Dive Deeper into nat...

The Ericsson Innovation Awards are a global university competition, giving students the opportunity to produce innovations based on Information Communication Technology (ICT) potential. Jack Morton’s internal innovation practice, Genuine X traveled to Stockholm earlier this year to meet the finalists and discuss their ideas. This year's theme was water, encouraging entrants to Dive Deeper into nat...

The Ericsson Innovation Awards are a global university competition, giving students the opportunity to produce innovations based on Information Communication Technology (ICT) potential. Jack Morton’s internal innovation practice, Genuine X traveled to Stockholm earlier this year to meet the finalists and discuss their ideas. This year's theme was water, encouraging entrants to Dive Deeper into nat...

The Ericsson Innovation Awards are a global university competition, giving students the opportunity to produce innovations based on Information Communication Technology (ICT) potential. Jack Morton’s internal innovation practice, Genuine X traveled to Stockholm earlier this year to meet the finalists and discuss their ideas. This year's theme was water, encouraging entrants to Dive Deeper into nat...

This week Tom and producer Ben sat down to chat with Liam Paton and Nathan Prince, co-founders of Silents Studios . This creative duo bring an interdisciplinary team specialising inlive, site-specific moving image and music composition for screens, surroundings and multi-sensory experiences. They work simultaneously in light, image, sound, and space, to explore the human condition through visceral...

During Mental Health Awareness month, we invited author and CEO of Vala Health , Pete Trainor to speak on the Genuine X Podcast.  Pete is, among other things a mental health campaigner, so we thought it fitting that he talks to us about creative and social uses for AI and technology that may help us challenge the problems of mental illness. Please be aware that while the conversation is cente...