Isme Insights

Episode Summary In this episode of Isme Insights , Cathy sits down with Ruth Clarke, Managing Partner at SIX, a Bristol-based B Corp branding and marketing agency, to explore how organisations can stay deeply human in an era shaped by automation and AI. As artificial intelligence transforms how marketing is delivered, Ruth argues that it hasn’t changed why it matters. Together, they unpack: Why AI...

Summary In this episode of the Isme Insights podcast, host Cathy engages with Andy Hawkins, the Chief People, Planet, and Purpose Officer at Business on Purpose, to explore the significance of B Corp certification and its impact on businesses. Andy shares his journey from working in South Africa to helping companies navigate the complexities of B Corp certification, emphasising the importance of p...

The conversation with Olly Kohn, co-founder of The Jolly Hog, delves into the journey of building a successful food brand with a strong emphasis on family values, resilience, team culture, and community involvement. From the early days of sausage making to pivotal moments and brand building, the discussion highlights the impact of upbringing, sports, and market challenges on business growth. The c...

Summary In this episode of Isme Insights, host Cathy Knight interviews Rhea Haynes, a recent intern at Disney Plus. Rhea shares her journey from university to landing a coveted internship at Disney, discussing the application process, her experiences in a hybrid work environment, and the unique culture at Disney. She highlights the importance of collaboration, the challenges of working in a large...

Summary In this insightful conversation, Meghan Davies, a fractional CMO, discusses the importance of teamwork, the evolving role of marketing, and the need for collaboration between sales and marketing teams. She emphasises the significance of emotional support in leadership and the challenges posed by remote work. Meghan also highlights the importance of diversity and the need for organisations...

In this episode of Isme Insights , we chat with Chay Watkins , Fractional Marketing Director and Exec MBA with AI student at Cardiff University, about cutting through the noise around artificial intelligence. With over 15 years in marketing across FMCG, food, and drink brands, Chay shares his perspective on what AI really means for marketers — beyond the buzzwords. We explore why he returned to un...