Inside the Stack

Tatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chunk of the TV marketplace, including live sports and linear. Schonfeld also explains Tatari's Upstream technology for automating direct IO buying with major networks and shares how AI is used within the platform — from media plannin...

On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean rooms weren't built for TV workflows in the first place. Heaton explains how Tatari...

On this episode of Inside the Stack , we sit down with Brian Gleason , CEO of Seedtag , to talk about the future of contextual advertising. We dig into neuro-contextual advertising, how Seedtag's AI understands tone, emotion, and environment across web and CTV, and why the industry needs to move from relevance to resonance. We also unpack what this shift means for brands chasing impact, agencies p...

Most marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail . So why isn't in-store media getting the same attention? On this episode of Inside the Stack , Grocery TV CEO Marlow Nickell tells us why in-store retail media is "inevitable" and what brands miss when they overlook the influence happening at the shelf. We get into: • Why in-store screens ar...

On this episode of  Inside the Stack , AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it just needs new plumbing. From radical transparency to the comeback of contextual targeting, Yavonditte outlines why creative still matters, how buyers can regain control, and what it takes to move beyond the "race to the bottom."...

In this episode of AdExchanger's Inside the Stack podcast, Tatari CEO Philip Inghelbrecht sits down with AdExchanger's Lynne d Johnson to discuss the future of convergent TV advertising. Learn how Tatari doubled revenue with the same team size using AI, why the 60% linear/40% streaming budget split doesn't match viewership patterns, and how direct publisher deals can eliminate the 106% programmati...

In this episode of AdExchanger's Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key per...

TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast, sponsored by TripleLift.