Inside the Brand Experience

Participation is no longer enough. Today’s audiences expect more than a front-row seat, they want a voice in the experience itself. As attention spans shrink, technology becomes invisible, and new generations redefine engagement, brands face a critical challenge: how do you create experiences people don’t just attend, but actively shape? In this episode of Inside the brand experience , host Robb T...

On this episode of Inside the Brand Experience, Invision’s Laliv Hadar, SVP, Brand and Marketing, sat down with Katie Batten, Director of Strategic Events at Okta, and Allison Barrett, Head of Global Events at Asana, to explore a question many experiential marketing leaders face: how do you build intentional innovation into your events program before it becomes an afterthought? Katie shared how Ok...

An EMS preview Ahead of their session at Experiential Marketing Summit 2026, this episode of Invision’s Inside the Brand Experience, Invision’s Rodrigo Espinosa, SVP, Integrated Campaigns, sat down with Sara Grauf, SVP of Experience Development at the San Francisco Giants, to talk about how one of the most iconic franchises in sports is redefining what it means to engage fans today. From her 25-ye...

In this episode of Inside the Brand Experience, Invision’s SVP of Marketing and host Laliv Hadar sits down with Jessie Young, Senior Brand Director at Eventbrite, to unpack the IRL renaissance reshaping how brands build community. Jessie shares what Eventbrite’s data is revealing about the surge in in-person experiences—from phone-free gatherings to hyper-local gatherings—and why audiences are dem...

Invision SVP Strategy Jon Paul Potts and CultureCon co-founder Zach Blumenfeld explore how to design meaningful employee experiences across five generations in the workplace. From hybrid work to two-way mentorship and brand-aligned culture, discover practical strategies for engaging today’s diverse workforce. 

On this episode of Inside the Brand Experience , Invision’s Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform experiential from one-off events into year-round growth engines. Discover why human-to-human connection, AI-driven personalization, and content atomization are redefining B2B marketing.

In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry. With long sales cycles and complex buying processes, tech brands need more than just brand awareness, they need meaningful engagement and measurable results. Join Laliv Hadar, SVP of Marketing at Invision, as she speaks with Jeremy Youett, Head of Proprietary Events, Atlassian, to e...

In this episode of Invision’s podcast, we’re pulling back the curtain on our agency’s recent rebrand, a shift that reflects not just where we’ve been, but where we’re going. Join Strategy Director Evan Strange and Senior Creative Director John Edgington as they break down the process behind redefining who we are, what we do, and what we believe in. From the early signals (internal feedback, shifti...

In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry leaders Dan Preiss, VP of Experiential Marketing at Dell Technologies, and Lindsay Merkle, VP of Growth Marketing at GoodRx, to explore how brands can deepen r...

In this episode of the Xcast, Ciara Nowak, the Training and Development Manager at InVision, takes us through the significance of employee growth via training and development. Ciara covers trending topics in the training space and shares best practices for fostering a learning culture within organizations. Later, she is joined by Elisha Kessman, Vice President of Experience Delivery, who leads InV...

In this episode of The Xcast , hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dr...

Having an epic story to tell is one thing. Making others believe in it -- and pay for it -- is another. Christy Stratton, LA-based writer and producer, joins Doug and Val on another episode of their series: Behind the Creative.  They discuss: Key ingredients to crafting a good story Reality: Storytelling meets Storyselling Creative is hard; where do you find the passion Christy Stratton is an LA-b...

Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.”  Events have long been a powerful tool for amplifying brand voices and messaging, creating memorable experiences that resonate with audiences and foster meaningful connections. However, in our post-pandemic world, the need to...

In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran.   They discuss: Engagement : How effective storytelling connects emotionally with audiences. Preparation : Practice techniques and physical delivery to improve storytelling performance. Authenticity : How emotions and personal experiences make stories...

What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in common?" They've all worked with John Masse. On this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

What happens when you put two InVision employees from totally different generations, backgrounds and functions together in a mentorship program? Barriers fall, differences fuel refreshing insights, and the outcome creates a two-way street of career inspiration and lifelong learning. Join Doug Binder, Senior Creative Director, and Emma Hardy, Associate Producer, as they delve into their mentor-ment...

"Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducing the environmental impact of events through various green practices, we're left to wonder if events can truly be sustainable.  Our panel of experts, led by InVision's Strategy Director Evan Strange, Executive Creative Director Molly Hodge,...

Synergy between the creative minds that conceive groundbreaking ideas and the technical wizards that bring them to life is the driving force behind captivating brand experiences. Join us as we delve into the insightful conversation between industry experts Jude Braunstein and Doug Binder, exploring the key lessons and strategies at the core of this collaborative journey. They Cover: - The importan...

Over the past few years, we have witnessed a remarkable transformation in the way businesses connect, collaborate, and thrive. With the onset of the global pandemic, Digital Communities have emerged as essential platforms that have propelled B2B companies forward. In this episode, we will explore why these communities are more important than ever, and how they have become a catalyst for growth, in...

Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives. What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key au...

From Everything Everywhere to Something Nowhere All at Once. Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next. Listen now to hear stories from Doug...

It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult, there is a group of individuals carving out a unique space in the marketplace, that will increasingly require your attention, BETA Buyers.  These young professionals have specific expectations of brands.  Join InVision’s Carson Bell and John Emmanee...

Getting Strategic with Sales Enablement How to make enablement a critical part of your organization Research from sales professionals on driving productivity reveals that selling is harder now  than before the pandemic. Buyer behaviors are ever-shifting as customers vacillate between digital and in-person connection and consumption habits. What’s the key to ensuring your sales organization is setu...

When we think about creative for the experiential and events industry, many might imagine the POW. The WOW. The flashing lights. The “ooohs” and the “ahhhs.” But what some might not know is that a lot of thought, research, strategy, brainstorming and curating went into that powerful broadway-style opener for a large user conference. Creative needs to be grounded in purpose , it needs to have meani...

Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs and behaviors of the evolved B2B buyer at the heart of sponsorship strategy. The result? Greater value for sponsors, a curated experience for attendees, and a higher return on experience (ROE). Join InVision Senior Strategist, Phil Stanley and Event Mark...