Imperfect Marketing

Send us Fan Mail In this Imperfect Marketing Brief, we will talk about measuring your goals. How do you make sure you are on track? How do you ensure you aren't losing track or forgetting about them? Key Performance Indicators or KPIs are the secret. So what are the indicators that you can measure to let you know if you are headed in the right direction? I have a few that I measure. It should...

Send us Fan Mail In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard. Jason is not just a digital marketing expert; he has been a cartoon blue dog and is a musician with the double bass as his specialty. When we recorded, I got a chance to look around his music room, and it was pretty cool to see all of his instruments. Basically, we talked about...

Send us Fan Mail So, I hope you already know my general feelings on trends—but just in case you're new to Imperfect Marketing—I don't recommend jumping on the latest trends JUST because everyone else is! None of these social media trends I feature in this episode might be a good fit for you. That's okay! It's more important to stick with something that feels authentic to your b...

Send us Fan Mail Today's bonus episode is about how to increase your visibility without Paid Ads. Tracy Beavers has a ton of experience in sales and marketing, and while she isn't against paid ads, she believes in doing all the free stuff first. Her follow-up and follow-through are quite amazing. Click here to access the transcript and follow along! Resources and Related Links: If you wa...

Send us Fan Mail In this episode of Imperfect Marketing, I get to speak with Ben Lund of Rise Marketing Group. We have an amazing conversation and explore several 2023 marketing trends he sees developing. Here's a quick little cheat sheet of topics: AI Machine Learning Automation User First Relationships Strong Creative These are great things to consider as we move forward in our marketing pl...

Send us Fan Mail So, I spoke with you in the last Imperfect Marketing Brief about 2023 trends. One of those trends was the short-form video. How can you leverage short-form video for you and your audience? Here is the script for the "fake" that might become real (or reel 🤣) one day soon: Do you want to know the three biggest mistakes solopreneurs make when building their content, like b...

Send us Fan Mail Today is National Clean Your Desk Day, and what better way to start the year off than with a clean desk? Join me as I ask C.Lee Cawley, a professional organizer, all about organizing your desk. Click here to access the transcript and follow along! C.Lee Cawley's Product Recommendations: First, start with folders: From Amazon From Staples Then, organize your folders: The Ikea...

Send us Fan Mail We are kicking off the new year with a great conversation on productivity and saving time. Blaine Oelkers is America's only Chief Results Officer. His PDF process for getting an hour's worth of work done in 30 minutes is the way we should all work. First, you Plan. Plan your day in advance and make sure you know what needs to get done, the night before. Then, you Delegat...

Send us Fan Mail Okay! So I always share that you shouldn't immediately jump on trends, BUT staying up to date is important. So, keep the latest trends on your radar because, who knows—you might find one that feels authentic to you and your brand.  Here are my favorite 2023 Marketing Trends so far: Shortform Video Influencers, Micro-Influencers, Micro-Micro-Influencers, and YOU! Improving the...

Send us Fan Mail Welcome to the final Imperfect Marketing episode for 2022! I'm excited to share these highlights with you all. Thank you for joining me on this journey so far. This is the 58th episode, and there are still so many more exciting topics and marketing lessons to come in 2023! Here are a few highlights from 2022: Episode 2 with Brenda Meller Episode 6 with Marci Taran Episode 44...

Send us Fan Mail It's that time of year, and hopefully, you have been setting goals for 2023—but, it's not too late to start! I recently met with a client, and we were starting their 2023 planning, and I asked them what their goals are for the year. They responded with a question that I get all the time. "You mean my marketing goals?" My response was to say, no, I mean the busi...

Send us Fan Mail I have had the pleasure of knowing Linda Kleist since 2015! I can't believe how quickly time flies. She is a fantastic branding expert. We discussed so many aspects of branding, like... What defines a brand? What is branding? How (and when) to save money on the tangible components of your brand.  Items Related to this Discussion: Identity Creative Simon Sinek's Ted Talk...

Send us Fan Mail I recently read The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success. Not my usual read, but I heard good things. Spoiler Alert: I LOVED IT! It is an excellent book about how to be happy by measuring what you have achieved—while still striving for the ideal. One of my big takeaways from this book was to switch when I determine my priorities fo...

Send us Fan Mail In this episode of Imperfect Marketing, I speak with Jennifer Palmer of VisibilityPod. She is the host of several podcasts and works with authors to make sure they are visible and being seen in the way they want to be seen. One important topic we covered is this: do you know what conversation you want to have? Knowing and understanding your message is crucial in building relations...

Send us Fan Mail 'Tis the season for New Year's Resolutions! One of my big ones this year is working towards creating an Ideal Week with my calendar. As you may know, I am a HUGE fan of my Full Focus Planner and feel like I need to write poetry about it. It has been such a powerful tool in increasing my productivity! However, the one piece I never followed or did was completing the &quot...

Send us Fan Mail Today's episode is going to be a little bit different! Special thanks to Angela Mitchell of Bridged Benefits Solutions, who was my special guest for this episode. Instead of me interviewing Angela, she asks brings the questions she has about running her business. Then, we work together to find solutions! This is the episode for you if you've ever wondered: What social me...

Send us Fan Mail I discussed why all businesses needed a marketing plan a few weeks ago. I'll link that episode in the resources section if you need a refresher! So, what happens if you don't have a marketing plan? Here are five things you will face if you don't work on that for your business: 1. You won't have a clear direction. If you are anything like me, your shiny object s...

Send us Fan Mail You may or may not know this... I teach as adjunct faculty for Rochester University. I LOVE teaching and sharing my knowledge with students! This week I invited Rebekah Pinchback, the Director of the School of Business at Rochester University, to join me. I loved hearing her perspective on why they rolled out a digital marketing degree program. We also discuss internships and how...

Send us Fan Mail A blog is one of the most powerful pieces of content you can create. When done right, it can help feed your email newsletter, build your SEO, and help make creating social media content a TON easier. Blogs are an oldie but goodie, and while I LOVE trying new things, blogging can be one of the best tried and true techniques you can use! However, before you dash off to start your ne...

Send us Fan Mail Are you ready to dive deep into the common business mistakes you are overlooking? I know this sounds like a heavy topic, but I promise it's important! Tim Redmond, CEO of Redmond Growth Consulting, dedicates himself to helping you grow your profits, business, and life through his innovative coaching process. He brought AMAZING insight to this episode, and I'm excited to...

Send us Fan Mail I know you're at least familiar with hearing the words strategy and tactics applied to marketing—but what do they mean? And which comes first? Well, you're in the right place because today's Brief answers these questions! Strategy and Tactics Everyone says you should start with strategy, but 90% of them jump straight to tactics—which I don't recommend. Instead,...

Send us Fan Mail I was joined by Heather Chavin this week, and I'm so excited to share this episode with you! She works with solopreneurs early in their business journey and helps them develop their marketing efforts. My favorite takeaway? Listen to the experts but always interpret their advice within your specific business and market needs. What works for the experts may not work for you and...

Send us Fan Mail We are headed into a crazy busy holiday time. I get it; we don't have much time to stop, smell the roses, look around, and create a strategic plan. Large companies started their 2023 plans at least a month ago and are probably already creating budgets to submit for their marketing plans. I know it feels like you don't have time to dedicate to planning your 2023; however,...

Send us Fan Mail This Imperfect Marketing episode is for you if you... feel that you are not enough think that everyone knows what you have to share have tried a new marketing tactic, only to give up after a week I had a fantastic conversation with Michelle Vroom, Small Business Marketing Strategist, about our limiting beliefs. She shares how she helps her clients overcome these and how she helps...

Send us Fan Mail Today we will continue our discussion of list hygiene and the things you need to keep a clean list. Step One: Remove all your bounced emails that are no longer valid. Each time you send an email, you get a bounce report. Sometimes it is a temporary bounce, but other times it is permanent. Constant Contact, for example, will give you a report of bounces they recommend for removal,...