Imperfect Marketing

Send us Fan Mail So excited to have had the opportunity to interview Elizabeth Louis. If you are struggling with thinking traps or want to understand how to improve your marketing by improving your mindset. "Psychologists should be the best copywriters." - Elizabeth Louis Figuring out what your audience wants and needs is so powerful. It helps you to create better marketing when you full...

Send us Fan Mail Whether you are a brick-and-mortar location or an online business, being found online is important, and today's brief explores the world of Google Business Profile! In case you haven't kept up with the updates, Google Business Profile was previously known as Google My Business. It is a hugely powerful tool that can help increase your business's searchability. There...

Send us Fan Mail Thank you for joining me on another episode of Imperfect Marketing! Today I am joined by Alison Knott and we dive deep into answering questions with SEO. Alison thrives in the intersection of the web, creativity, and business—which I love! This episode explores topics around SEO, email marketing (my favorite!), web ownership, and brand authority. Connect with Alison Knott: Her web...

Send us Fan Mail Email Deliverability is the ability to get your emails to subscribers’ inboxes. Sounds powerful, right? You don’t want to invest all your time and energy into building your email list....only for your emails to get lost in cyberspace. So what defines strong deliverability rates? Good email deliverability is 95% or higher and your email system’s deliverability is key to ensuring yo...

Send us Fan Mail As we head into the Easter Weekend, I wanted to go a bit off-topic and talk about faith and faith's interactions with your brand, business, and community. Your faith does not have to be separate from your business OR brand, which is what I want to explore in this episode.  In case you didn't know, I am Catholic. I am Christian. I believe that we are obligated to make a p...

Send us Fan Mail Spring has sprung and the weather is improving here in Michigan where I am recording this episode, which means it's time for spring cleaning! I know, I know, this podcast is called Imperfect Marketing but hey, spring cleaning is great for a variety of things—including your email list. So, let’s talk about list hygiene. Would you rather have an email list of 3,000 people OR a...

Send us Fan Mail Thank you for tuning in to another episode of Imperfect Marketing! Today's guest is Kim Thompson-Pinder of RTI Publishing and the Author to Authority podcast. We had an amazing, insightful conversation about the power of words, publishing books, and authority marketing. So, what is authority marketing? It's embracing your expertise and using your knowledge to provide val...

Send us Fan Mail What's a cold email and how do you send them? Great question! A cold email is just something you send to someone who hasn’t done business with you. You might know them, or you might not. Pro tip: This type of email should NOT be sent to someone you found on a huge purchased email list. Instead, send it 1:1 and keep it personalized to the person you are sending it to. This sho...

Send us Fan Mail Thanks for joining me for another Imperfect Marketing episode! I am joined by Tim Fitzpatrick, an entrepreneur and business owner with expertise in marketing and business growth. Today, we dive deep into marketing fundamentals and steps to help you develop and grow your business. He unpacked some nuggets about targeting your right market and his journey of failures and successes t...

Send us Fan Mail Welcome back to another episode of Imperfect Marketing! Today’s brief is about making email marketing easier and more personalized. Have you ever gotten an email and been like…  "WOW! That’s just what I was looking for!" That’s an amazingly perfect and personalized email—whether they included your name or not. They know and understand their audience, which is key to ALL...

Send us Fan Mail This week I had the pleasure of speaking with Jenny Mitchell, a leadership coach, to better understand the emotional side of delegating and why we struggle with outsourcing. Complicated emotions surround delegation, and being aware of the ones you struggle with is the first step to recovery. Fear is ultimately what holds us back from delegating. It could be the fear of not getting...

Send us Fan Mail Welcome back to another Imperfect Marketing Brief! I hope you're ready to answer a CRUCIAL question: to GIF or not to GIF. Now, let's take a step back. One of my goals for 2023 was to increase my email engagement by 10% by the end of Q2. I am excited to report that I have already achieved it and am moving into maintenance mode. So, how did I do it? GIFs! It sounds so sil...

Send us Fan Mail This week on Imperfect Marketing I had the honor of speaking with Claire Chandler. She is a thought partner to many CHROs and other c-suite members. Claire talked with me about how your strategy and growth need a strong foundation. That's your mission or your "why." It was fun to see that we are both fans of Simon Sinek's Golden Circle TED Talk . If you haven&a...

Send us Fan Mail I'm thinking of a girl sitting at home alone, birthday signs and streamers around, sad and lonely in a fluffy pink dress. (I don’t know why, but the fluffy pink dress is always there!) She's waiting for people to show up to her party—but no one is coming. I feel for her! I was very awkward growing up (and still am!) and am a self-professed "geek” or “nerd” who loves...

Send us Fan Mail Today's Imperfect Marketing conversation is with Scott Murray and we had a great conversation about building relationships—not just marketing or promoting. People enjoy connection and relationships,  so ask yourself this: are you telling your prospects what to do? Scott does a lot of reading and brought quite a few resources to the discussion, so there are links below to seve...

Send us Fan Mail Whether you are JUST starting out or you are going full boar through growth, there's one crucial question to answer. Do you REALLY need an email marketing system?  In this episode, I talk about why you most likely need an email marketing system and why it is an AMAZING investment in your business.  How? Well, an email marketing system... Keeps you compliant Isn't that ex...

Send us Fan Mail Welcome back to Imperfect Marketing! This episode with Lorraine Ball is truly chock full of tips, ideas, and insights that I am sure will help you and your marketing. It's time to build landing pages that convert! Click here to access the transcript and follow along. Here are a few of the things that we discussed: Landing pages should be about one (1) topic. The word on the b...

Send us Fan Mail Google's Helpful Content Update made it so that thoroughly covering a subject is now more critical than ever, which is why we're focusing on topic clusters! If you want to improve your rankings or boost your blog articles' value for readers, consider developing content clusters or topic clusters. It's about thoroughly covering a topic to improve your authority...

Send us Fan Mail I had an amazing conversation with Erin Ollila, conversion copywriter extraordinaire. It was so good and interesting that we ran out of time before I could ask her all my questions. Hopefully, she will come back on again soon! We discussed many topics like organically moving users through your site, doing a spring cleaning audit of YOUR website, and getting incredible testimonials...

Send us Fan Mail I always get the question, "What keywords should I optimize for?" If you ALSO struggle with finding the best keyword planning for SEO, I unveil my secret answer in this Imperfect Marketing Brief. Spoiler Alert: Optimize for whatever your audience is searching for. Let me say it again. Use the same keywords that your audience uses when searching! Yep. It's that easy...

Send us Fan Mail How are your goals progressing? If it feels like a struggle, it might be time to try a different technique. Have you thought about creating a vision board to help you achieve them? I know I have! And I have my vision board hanging to the right of my desk with my goals all spelled out so that I see it each and every day. That's why I spoke with Dawn Hattison. She is a life coa...

Send us Fan Mail This is a topic that gets me all "geeked out" because I LOVE helping people take the stress out of generating content ideas. (Hint hint: click here for 5 secrets to ending your content drought!) There are so many ways to get ideas for your blog, podcast, videos, and social media posts.  All of it leads to topics that people are looking for.  How do you get those ideas? W...

Send us Fan Mail I am joined by Gary Geiman this week from DMN8. I love the simplicity of what Gary shares, but he is right in saying that there are things you're (likely) not doing that are holding you back and costing you business. The first thing we talk about is answering the phone! It's so important to have someone pick up the phone and maintain contact with prospects and clients. I...

Send us Fan Mail The trend is all about video, so when you get down to it, what can you do to leverage YouTube for your marketing? Here are a few of the tips I go into detail on: Make sure your account is a business account and not a personal account  Go into your channel settings and make sure they are complete  Create original videos Benchmark your competition or those who have a similar audienc...

Send us Fan Mail I am always looking for fresh images to use in my social media posts, on my website, and for my clients' projects.  Images are a big part of marketing, and we don't all have the budget for unlimited photo shoots. (sigh... I really wish I did) But because so many people need clarification on copyrights and how they work, and what you can and cannot use, I brought in an ex...