Iconoclasting

What does it take to reinvent yourself, not once, but multiple times, and come out the other side with a thriving business and a community behind you? In this episode of Iconoclasting, I sit down with Lynzie Smith, founder of Commonwealth Collective, who went from hairstylist and beauty educator to community consultant for women-led brands. Over 15 years of entrepreneurship, Lynzie has navigated a...

What if the career you were meant for is one you've never even heard of? In this episode of Iconoclasting, I sit down with Ilana Morris, an OBM (Online Business Manager) and Systems Strategist at IAM Business Solutions, who went from educator to online business expert without following a single traditional step. Her story is a masterclass in recognizing the value of what you already know, building...

Most small businesses are ignoring two of the most powerful tools for building their digital presence: Pinterest and SEO. In this episode of Iconoclasting, I sit down with Julia Bocchese, founder of Julia Renee Consulting and an expert SEO and Pinterest strategist who works with creative and holistic businesses to help them show up where their customers are actually searching. Julia is an SEO, Pin...

What does it take to turn a journalism background into a thriving communications business? In this episode, I sit down with Genie Gratto, CEO and founder of GWRITES, to talk about her journey from journalist to nonprofit communicator to full-time entrepreneur. Genie shares the real story behind building a narrative strategy business, including the financial mistakes, the mindset shifts, and the st...

Christine Beurmann is a senior enterprise agile and delivery leader with over 15 years of experience helping organizations turn strategy into predictable execution. She’s led Agile Release Trains, enterprise transformations, and product operations across financial services, SaaS, retail, and life sciences, partnering closely with executives to stabilize delivery and drive real business outcomes. I...

Robbin Kelton is the hostess of the Mamapreneur Podcast, with nearly 5 years and 100+ episodes spotlighting women and moms from around the world—helping them gain global exposure for their brands. She curates luxe networking experiences across DFW, creating spaces rooted in Community, Connection, and Collaboration (the kind that actually moves the needle). Most recently, she founded Team Robbin’s...

Rita Richa is the Founder and Chief Storytelling Officer of Reignite Media, a story-driven sales consulting firm working with Fortune 500 and B2B brands. She’s also the award-winning host of Bippity Boppity Business and helps brands turn conversations into relationships and relationships into revenue. In this engaging conversation, Rita Richa, Chief Storytelling Officer at Reignite Media, shares h...

Caroline Benefield is a digital marketing consultant specializing in brand storytelling, campaign strategy, and performance-driven marketing. Her work blends creative content with data-driven insights to build marketing strategies that connect and convert. Caroline shares her journey into digital marketing, emphasizing the goal of demystifying the digital marketing space. Caroline also shares her...

Erin Peshoff leads Vivia Studios, where she helps founders, teams, and consultants untangle messy processes and design systems that actually stick. Her work blends people-first change management with practical tools so organizations can scale without burning out. We delve into the world of Vivia Studios and positive psychology, exploring the challenges faced by nonprofits and solopreneurs, the imp...

In the inaugural episode of Iconoclasting, Sarah Smith shares her personal journey of navigating a non-traditional career path. She emphasizes the importance of storytelling and highlights how societal expectations can shape our choices. Through her experiences, she encourages listeners to embrace unconventional pathways and explore their unique journeys. Connect with Sarah: Visit Website Connect...