I Love Marketing

At a live I Love Marketing event, Joe Polish and Dean Jackson answer the question every marketer eventually runs into: how do you sell something people find confusing, boring, or depressing? Joe and Dean answer with a swing through David Ogilvy, Gene Schwartz, and David Sandler, and one of the strangest, funniest product launches. Here's a glance at what you'll learn from  Joe and Dean in this epi...

Auto repair is one of the few purchases Customers never look forward to making. Someone comes in expecting a simple oil change or minor repair, only to discover they need hundreds of dollars in unexpected work. Joe Polish and Dean Jackson explore how businesses can transform that disappointing moment into an experience customers appreciate, remember, and enthusiastically tell others about. Here's...

Most business owners think of CRM systems as databases, spreadsheets, follow-up reminders, and administrative work. Joe and Dean challenge that thinking by reframing CRM as a relationship-building tool that helps you create more value, more opportunities, and more enjoyable Customer experiences. Here's a glance at what you'll learn from  Joe and Dean in this episode: Why most CRM implementations f...

What if sales calls were more fun? In this special I Love Marketing Live series hosted by Paul Colligan, Joe Polish and Dean Jackson answer real audience questions and reveal how to make business growth easier, more profitable, and a lot more enjoyable. Here's a glance at what you'll learn from Joe and Dean in this episode: Why sales feels draining when you are emotionally attached to the outcome...

Joe Polish and Dean Jackson go live and ask the audience the same simple question. What is your biggest marketing frustration right now, and what does it actually feel like? The answers cluster into five patterns, and underneath all of them is the same diagnosis. People know what to do. They are stuck on focus and follow-through. This episode is the masterclass that unsticks them. Here's a glance...

Dean Jackson and Joe Polish go live with Entrepreneurs to share the one strategy that keeps working... The Nine Word Email. With real stories, hot seats, and the "mouse brain" insight, they show why simple, personal marketing still wins. Here's a glance at what you'll learn from Joe and Dean in this episode: Why the most powerful email strategy most marketers know about is also the one they're mos...

Joe Polish and Dean Jackson go deeper into crafting irresistible offers, simplifying your message, and building marketing that sells in advance. Here's a glance at what you'll learn from Joe and Dean in this episode: Why "Horse For Sale" might be the most honest marketing advice you'll ever hear. The Receiving Dock distinction that makes prospects welcome you instead of screen you. The question De...

I Love Marketing is back—live. In this first relaunch episode, Joe Polish and Dean Jackson break down what never changes in marketing, why timing matters more than tactics, and how to build an asset of future buyers before they're ready to buy. Here's a glance at what you'll learn from Joe and Dean in this episode:  The reason most experienced marketers quietly kill their best campaigns without re...

Join Joe Polish and Daymond John as they explore the raw realities of Entrepreneurship. This episode debunks common myths, highlights the intense dedication and sacrifices required, and underscores the crucial role of mentorship. Get ready for candid insights that will reshape your understanding of the Entrepreneurial journey. If you'd like to join world-renowned Entrepreneurs at the next Genius N...

Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www. GeniusNetwork.com . Here's a glance at what you'll learn from Dr. R...

Kara Goldin, CEO of Hint Water, shares her fearless journey from tech executive to health beverage pioneer. Learn how she overcame industry doubts and personal fears to build a $150 million company. Get inspired by Kara's secrets to staying undaunted and achieving your dreams. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Net...

Patty McCord, former Chief Talent Officer at Netflix, shares insights on building high-performance teams and cultivating a strong company culture. Drawing from her transformative experiences at Netflix, Patty offers practical advice for hiring  the right talent and managing team dynamics. Tune in for actionable tips to elevate your business and leadership approach. If you'd like to join world-reno...

At nearly 92, Harvey shares timeless wisdom on relationship building, effective sales strategies, and the importance of continuous learning. Discover the power of the Mackay 66, how to perfect your practice and invaluable insights from one of the most respected voices in business. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius...

Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more...

Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to  www. GeniusNetwork.com . Here's a glance at what you'll...

The power of hyper-personalizing your marketing in a way that works in good and bad times. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to  www. GeniusNetwork.com . Here's a glance at what you'll learn from  Draye Redfern  in this episode: How to plan and operate your business so you make it through the ups and d...

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www. GeniusNetwork.com . Here's a glance at what you'll learn from  Simon Bowen  and Joe Polish in this episode: 3 element...

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs. Here's a glance at what you'll learn from  Tommy Mello and Joe Polish in this episode: How Joe turned his life around from addiction and made his entrepreneurial fantasy come true What...

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more ab...

Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to  www. GeniusN...

Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind. Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets...

How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www. GeniusNetwork.com . Here's a glance at what you'll discover from Nic in this episode: What "Bumpers" are AND how to avoid bad things whi...

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education.  As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses.  Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before. ...

The importance of selecting the right leads to generate, and targeting a specific market. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to  www. GeniusNetwork.com . Here's a glance at what you'll Discover from Dean and Joe in this episode: Breakthrough DNA : 8 Profit Activators You Can Trigger In Your Business Rig...

In this episode, we'll be diving into the secrets of success in the coaching business with Brooke, the Founder of Life Coach School, a $40 million a year business.  She'll be sharing her insights on achieving your dreams, overcoming obstacles, and changing your mindset to feel empowered. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about...