How to Hardscape

Today we talk Marketing including creating a client avatar, where to find them, how to create content for them, what went right and what went wrong with our marketing this year, and what to do if you need leads right NOW. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we recap 2024 for our landscaping business and plan for 2025 talking about employees, marketing, equipment, and porcelain. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we are joined by Quinten of Q&A Landscaping (@QALandscaping) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we talk about budgeting for 2025 by looking back at 2024, planning for the future, cost-based vs market-based pricing, perceived value, and seeing how you can add value to your business. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we are joined by Cycle CPA to talk about closing the current year out and preparing for next year. Listen to the Green Industry Profits Podcast Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we are joined by President and Founder of Earthscape, Sam Bauman. We talk about his roles and responsibilities in the business, surviving a downturn in the business, marketing, hiring, and being an ESOP. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we talk about the importance of community; How to Hardscape past, present, and future; and HNA 2024. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we take soundbites from 2024 episodes on the topic of Sales and Marketing. This includes topics on 4 Types of Capital, Recessions, Selling Value, and much more. Guests include: Greg Crabtree author of Simple Numbers, George Urvari of Knowledge Tree Consulting, Mike Andes of Augusta Lawn Care and Copilot CRM, Rob Murray of Intrigue Media, Shawn van Dyke author of Profit First for Contractors,...

Today we take soundbites from 2024 episodes on the topic of Employees. This includes hiring, retaining, culture, bonuses, and much more on the topic from guests Jason Taylor of Predictive Success, Marty Grunder, Tony Bass, George Urvari of Knowledge Tree Consulting, and Jim Huston. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we mashup 2024 #IAmaHardscaper episodes on the topic of sales processes, project management, and social media. This episode features Thy and Cody of Angkorscape (@Angkorscape) and Dylan of Landscaping With Dylan (@Landscaping_with_Dylan). Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we mashup 2024 #IAmaHardscaper episodes on the topic of employees and bonus programs. This episode features Michael of Kensek Landscape Specialists (@KensekLandscapeSpecialists), Trey of From the Ground Up (@FromtheGroundUp17327), and Alex of Inca Stone (@Inca_Stone). Sponsors: ⁠⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we talk about the How to Hardscape 2024 update, what we have accomplished this past year and where we are going in 2025 with the podcast, website, courses, and How to Hardscape Headquarters Software. Sponsors: ⁠⁠⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we talk about installing our first porcelain project, selling porcelain to our clients, filming everything on a project, and our prequalification process. Sponsors: ⁠⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today we talk about lowball contractors, how to market yourself and your unique selling proposition, and positioning yourself in your market among many other topics. Sponsors: ⁠⁠Enter the Belgard CFL Contest⁠⁠ ⁠⁠⁠Knowledge Tree Consulting⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we release our FULL Segmental Retaining Wall Installation Course from our How to Hardscape Headquarters Software! This includes 21 modules and more than 2 hours of content. Sponsors: ⁠Enter the Belgard CFL Contest⁠ ⁠⁠Knowledge Tree Consulting⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we release our FULL Interlocking Concrete Pavement Installation Course from our How to Hardscape Headquarters Software! This includes 24 modules and nearly 3 hours of content. Sponsors: Enter the Belgard CFL Contest ⁠Knowledge Tree Consulting⁠ ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today I am joined by Bruce Stickney of Belgard Canada. He has 30+ years of experience in the industry and has seen trends evolve. We talk trends, early years of the industry, and where he sees trends going in the future. Enter the Belgard CFL Contest

Today I am interviewed by Dan Morales-Walsh of @MaineStoneScapes with The Stone Trust , an organization that is on a mission is to preserve and advance the art and craft of dry stone walling through workshops and outreach programs. We talk knowing your numbers in your business and beyond along with marketing. You also hear from other members including Patrick of @Orthodox_Masonry. Sponsors: Knowle...

Today we are joined by Mike Andes. He is the man behind Augusta Lawn Care, Copilot CRM, and the author of Total Business Turnaround. We talk about a variety of subjects from the book including employees and what is holding back businesses from reaching their goals.

Today we are joined by Tom Reber, he is a construction business coach, founder, and host of the Contractor Fight TV and the Contractor Fight Podcast and he joins us today to talk about sales in a difficult economy. Register for the Mile High Profit Summit and use code HARDSCAPE for $200 off! Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we are joined by George Urvari of Oriole Landscaping and Knowledge Tree Consulting to discuss Smart Growth and what that means in times of prosperity and in times of recession. Register for the Smart . Growth Event with KTC and Earthscapes Sponsors: ⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we are joined by Trey of From the Ground Up (@FromtheGroundUp17327) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we talk about how to get leads immediately if you need leads now! Whether it requires time or money, we break down the best ways to get leads now and how to lower your cost per lead and get results with online ads. Subscribe to our Email List Sponsors: ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we are joined by Alex of Inca Stone (@Inca_Stone) for another episode in the #IAmaHardscaper Series. Sponsors: ⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters

Today we are joined by Adrian Bartels, President of Cedar Springs Landscape Group. We talk about what the roles and responsibilities are of a president and what the day in a life looks like. Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠