Michael Pletz
How to Hardscape
A podcast dedicated to helping hardscapers start and grow their business. If you are a hardscaper, landscaper, or a contractor of any sort, this podcast is going to help you professionally. Landscaping companies and contractors alike will benefit from discussions with leading experts in the industry talking installation, tools, products, marketing, business, and so much more to help you grow your business. Whether you are a lawn care specialist, a contractor looking to add new services to grow your bottom line, or already active in the industry, there are topics covered that will help you.
Author
Michael Pletz
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
One Thing You Know Now Mashup Episode 06.07.2026 49:56
Today we have a mashup episode from past guests answering a question we ask every business owner that has been on the podcast. That question is, what is one thing you know now that you wish you knew from the very beginning? This can be personal or business related, so the answers vary from our past guests. Sponsors: Cycle CPA...
Selling and Installing Features Masterclass (Lighting, Fire, Water, Radiant Heating, and Artificial Turf) 29.06.2026 3:01:39
Today we have a Selling and Installing Features Masterclass rounding up 5 past episodes on Lighting, Gas Fire Features, Water Features, Radiant Snow Melt Systems, and Artificial Turf. We talk about selling, installing, maintenance, and more in these episodes. Sponsors: Cycle CPA...
My ENTIRE Sales Process 22.06.2026 48:20
Today we talk about my entire sales process from getting leads, to prequalifying, to educating, to the consultation, to the proposal, to accepting and completing the project. Sponsors: Cycle CPA...
Finding, Hiring, and Keeping Great Employees with Tony Bass 15.06.2026 1:04:12
Today we are joined by Tony Bass . He is the author of The E-Myth Landscape Contractor Edition and Finding, Hiring, and Keeping Great Employees. We get into the topic of finding, hiring, and keeping great employees on today's episode. Sponsors: Cycle CPA...
Exiting a $10M/Year Landscaping Business and Starting GreenPal with Brian Clayton 08.06.2026 53:53
Today we are joined by Brian Clayton of GreenPal . Brian grew his landscaping business to over $10 million per year in revenue before selling it and eventually starting GreenPal, an Uber for lawn care. We talk about the build up and sale of his landscaping business and starting GreenPal. Sponsors: Cycle CPA...
5 Languages of Appreciation in the Workplace with Dr. Paul White 01.06.2026 47:29
Today we are joined by Dr. Paul White . He is a psychologist, author, and speaker who "makes work relationships work." He co-authored the best-selling book, The 5 Languages of Appreciation in the Workplace alongside Dr. Gary Chapman. We talk about appreciation in the workplace and how these languages can apply to our businesses. Sponsors: ...
Employee Bonus Programs 25.05.2026 1:02:27
Today we publish an Employee Bonus Program talk with 7 past guests talking about what they do (or do not do) for their employees and how they have refined this program over the years. Sponsors: Cycle CPA...
Landscape Design Masterclass 18.05.2026 2:37:39
Today we publish a Landscape Design Masterclass episode with 3 past guests including Water and Earth, Calumma Creative, and Randy Tumber. We get into starting a design business, subcontracting, and design principles with each guest. Sponsors: Cycle CPA...
Instagram LIVE: Season Progress, Leads, and HQ Updates 11.05.2026 40:11
Today we were live on Instagram discussing how the season has started, projects we are targeting, leads coming in, and HQ updates including a much-improved Budgeting system. Sponsors: Cycle CPA ...
Your Second in Command with Cameron Herold, Past COO of 1-800-GOT-JUNK? 04.05.2026 52:05
Today we are joined by Cameron Herold. He is the CEO Whisperer founder of COO Alliance and the Second in Command Podcast. By the age of 42, he helped build two companies valued at $100+ million each and propelled 1-800-GOT-JUNK from $2 to $106 million in revenue and expanded its workforce to 3,100 employees in six years. He has also written several books including The Second in Command, Vivid Visi...
Growth Challenges with Tyler Speirs of Eco Plant Creations 29.04.2026 1:12:14
Today we are joined by Tyler Speirs of Eco Plant Creations to talk about challenges in growth among many other topics. Sponsors: Cycle CPA Know...
Building Trust with Bridge Media 27.04.2026 54:29
Today we have Olivier Bridgeman from Bridge Media to discuss marketing, SEO and ranking on LLMs, and building trust and authority with your potential clients. Sponsors: Cycle CPA ...
Bahler Brothers to Pave Tool with Phil Bahler 20.04.2026 1:25:58
Today we are joined by Phil Bahler of Pave Tool. We talk about his beginnings in the industry starting Bahler Brothers with his brothers back in 1985 and lessons learned being in business. We then get into inventing tools for the industry and starting Pave Tool. Sponsors: Cycle CPA...
Lagging and Leading Indicators with Cycle CPA 13.04.2026 32:16
Today we are joined by Joe Policastro of Cycle CPA to talk about lagging and leading indicators as well as financial and non-financial indicators that you can use to run a healthy business. Check out their article here . Sponsors: Cycle CPA...
HR Masterclass 06.04.2026 1:18:11
Today we publish an HR Masterclass episode with 3 past guests including Tricia, Jason Taylor, and Jacki Hart. They discuss training and onboarding employees, behavioral reports and how you can us this in your business, and structure of a landscaping company. Sponsors: Cycle CPA...
Sales Masterclass 30.03.2026 1:23:46
Today we publish a Sales Masterclass episode with 4 past guests including Sam Bauman, Shawn Van Dyke, Tom Reber, and Chris Lux. We get into presentation of designs, selling value not price, the client's budget, and an entire sales process dissection. Sponsors: Cycle CPA...
Budgeting and Overhead Recovery Workshop 23.03.2026 1:10:44
Today we publish our Budgeting and Overhead Recovery Workshop that we did talking about budgeting for Cost of Goods Sold, Overhead, creating a Profit and Loss, Direct Labor and Management Labor Efficiency Ratio, and choosing an Overhead Recovery Method for your business. If you are interested in getting the spreadsheet and joining a workshop click here . Sponsors: ...
Role Specialization and Meetings with George Urvari of KTC 16.03.2026 51:01
Today we are joined by George Urvari of Oriole Landscaping and Knowledge Tree Consulting to role specialization for employees and meetings to improve communication in your business. Sponsors: Cycle CPA ...
Qualifying Clients and the First Consultation with Marty Grunder 09.03.2026 43:49
Today we have two past interviews with Marty Grunder on the podcast to discuss qualifying clients and the first consultation. He is the founder and CEO of GLC, founder and president of Grow Group, and host of The Grow Show. Sponsors: Cycle CPA...
Lessons Learned Navigating a Difficult Market with 6 Pasts Guests 02.03.2026 1:25:28
Today we have clips from 6 past guests talk about how they were able to navigate a difficult market or recession from their time in business. Guests include: Jody Grunden, Stanley Genadek, George and Peter of Oriole Landscaping, Phil of PJE Lawn and Landscaping, Sam Bauman of Earthscapes, and Neil Pond of Urban Landscaping. Sponsors: Cycle CPA...
Employee Commits Fraud and Burns Shop Down with Jason Lee of SkyFrog Landscape 16.02.2026 1:05:33
Today we talk with Jason Lee of SkyFrog Landscape and co-host of the Green Side Up Podcast . We talk about his experience working with other companies, starting his own company, how he overcame an employee committing fraud and burning down his shop. Check out The Landscape Rodeo . Sponsors: Cycle CPA...
7 Office Tasks to do BEFORE Spring Rush 09.02.2026 30:50
Today we talk about 7 things you can work on in the office for your landscaping business before the spring rush. These include: adding search engine optimized pages to your website, sending out emails to past potential clients, getting Google Reviews, auditing your sales process, getting your marketing material ready, creating a budget, and completing your onboarding for different tools / software...
Using dLER and mLER to Create a Salary Cap for Your Team 02.02.2026 43:59
Today we talk about creating a Budget in your business, choosing an Overhead Recovery Method to markup Cost of Goods Sold to recover overhead in every estimate, finding your rates for employees and equipment based on an Overhead Recovery Method and how they differ, and using Direct Labor Efficiency Ratio and Management Labor Efficiency Ratio to create a salary cap for your team. This episode goes...
Video Calls Save Drive Time with Call Nelson Landscaping 26.01.2026 49:54
Today we talk with Nelson of Call Nelson Landscaping. He talks about working for others to starting his own business, using Zoom to video call clients in the qualification to design process, and how others have helped throughout his time in business. Sponsors: Cycle CPA...
Forecasting Revenue and Overhead with Cycle CPA 19.01.2026 50:04
Today we are joined by Carla and Joe Policastro of Cycle CPA to talk about forecasting revenue and overhead from their 2-day virtual event that they held. Sponsors: Cycle CPA
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