How I Sell This

In this solo episode of the How I Sell This podcast, Christina Bruce dives into one of the most overlooked drivers of sales performance: the end-to-end sales process.  While many organisations invest heavily in CRM platforms and sales training, Christina explains why so many teams still struggle with inconsistent forecasting, poor CRM adoption, low proposal conversion rates and salespeople ju...

Episode Description   Today we’re joined by Trish McLachlan, founder of Catch Me Marketing and a fractional Chief Marketing Officer who blends strategic leadership with hands-on execution.  With 25 years in marketing and deep experience across brand strategy, digital growth and campaign leadership, Trish shares why she walked away from agency life, what she saw behind the curtain in the...

Episode Description   Today we sit down with Katie, co founder of Structured Creative, whose career has moved from elite triathlon to big firm consulting to building an evidence based product for high performing teams.   In this conversation, Katie reflects on how elite sport shaped her approach to discipline and performance, why she describes leaders as cognitiv...

Episode Description   Today we sit down with Adele Anthony, who runs not one but two businesses, Adele M Anthony Legal and The Queen of Evolution. In her legal practice, Adele specialises in wills, estate planning, business succession, and small business legals. Through her second business, she helps women over 40 transition into entrepreneurship, guiding them as they build freedom-based busi...

Episode Description   Today we sit down with Sam McFarlane , founder of Sam Says , a digital marketing agency specialising in social media, content creation, and email marketing for service-based business owners. With more than 13 years in business and a background in corporate marketing, Sam has built a reputation for thoughtful, consistent digital support for coaches, consultants, and small...

Today we sit down with Kimberley Marshall from Konica Minolta, a consistent top performer in print and technology solutions, specialising in the private and tertiary education sector. Kimberley’s track record speaks for itself, she’s been recognised multiple times for excellence in sales, including Honours Club Top Ten, Salesperson of the Year two years running, and several other prestigious award...

Today we are speaking with Giles Cunningham, a Senior Sales Specialist & Infield Trainer for the Endo Therapy Division at Olympus Australia. Giles has over 20 years of sales experience and he has a very long list of sales achievements to his name. But really interesting about Giles is that he's made this amazing leap from selling wine to selling pharmaceutical products in the healthcare indust...

Today we are joined by Craig Mundy, the owner and managing director at Snap Print Solutions in Albury/Wodonga. Craig has a really unique and long career in sales and marketing and it has resulted in an interesting outlook and philosophy when it comes to sales. With his diverse experience and the combination of skills and knowledge he has he is one of the stand out franchisee’s of Snap PrintSo...

Today we are speaking with Greg Sampson, the Vice President, US Field Sales at Coopervision. He has extensive experience across both Australia and internationally in senior management roles across a variety of technologies and industries. Not only does he have wisdom to share on how he first made himself a successful salesperson, but also knowledge gained from managing top sales professionals. He...

How I Sell This – Today we’re talking with Alexis Large, an agency account manager at The Australian Radio Network. Alexis is an absolute delight of a human being and I can honestly see why she is having great success in north queensland selling radio advertising because she seems like a really wonderful, authentic and fun person. In this episode she shares: -      Wh...

Today we are speaking with Alyssa Telfer a Principal from Phillips Ormonde Fitzpatrick. Alyssa is an IP advisor and Med Tech Patent attorney, which might have you thinking, does she sell? Well you can’t be a successful patent attorney if you can’t win client work. She probably wouldn’t describe herself as a sales professional and to be honest, with a double degree in science and biomedical enginee...

Today we are doing things a little bit differently. Instead of getting the secrets to success from another salesperson we’re going to be getting the secrets on how to successfully approach and understand a department that can often appear to get in the way of sales. Procurement. To help us we are joined by Andrew Peacock the Director, Strategic Procurement and Business Services at La Trobe Univers...

Today we’re speaking with Evan Scantleton, the national account manager for Bodycare Workplace Solutions. Evan has had a varied and unique career, and it could very well be his background in Allied Health that contributes to his success. Throughout this episode you are going to hear some very clear values and work ethics that Evan has and if you aren’t already implementing these, you really should...

Many of us in sales have worked across a few different industries, but there would be few whose breadth of experience matches Samantha Smith at carsales.com.au. Samantha is a business development manager within the automotive corporate industry and leisure team. Before working at Carsales she worked in everything from liquor to agency sports marketing and haircare and it is that varied experience...

Today we are talking to someone whose sales superpower comes from her incredibly strong belief in herself and her product. Corey Lindner is the national agency business development manager with IVE Group and she is joining us to talk about her experience as a sales professional. She has been awarded the top sales performer on a number of occasions in the distribution business of IVE Group. She is...

Today we are speaking with Wayne Reuben, a man with a lengthy career in sales as both a top performing salesperson and leader of high performing sales organisations. Now, he is the cofounder of the curious leader’s circle, owner of a successful consulting business, podcaster and author of 2 books. His experience spans multiple sectors including healthcare and FMCG. His business success is largely...

Today we are speaking with Stephen Carter from Sharp & Carter. He is one of the managing partners and owners at Sharp & Carter, and I am thrilled to share his experience as a sales professional. In fact, as well as having a wealth of knowledge from his own sales and recruitment experience, he also has the experience of building the high-performing sales organisation that is Sharp & Car...

Today we are speaking with Corinne Sukroo from Bell Real Estate. She is a licensed estate agent, and I am absolutely thrilled to have her on to talk about her extensive experience in sales in real estate. I think if you’re new to sales or looking to take the next step in your career, there are a number of things you can take away from Corinne’s story and the way she runs Bell Real Estate. In this...

Today we are talking to Alex Taylor, a territory manager for Boehringer Ingelheim and a recent winner of the 2023 Companion Animal Sales Champion award. Now, Boehringer Ingelheim has a great reputation in Australia and has received a Top Employer certification for the 4th consecutive year across Australia and New Zealand. Alex has a long history of sales achievements and developments, and on top o...

Hosted by Christina Bruce from Sellabilities, How I Sell This is a deep dive into the world of sales where we interview top performing sales people to understand what it is that makes them the best. Hosted on Acast. See acast.com/privacy for more information.