How I Do Content

"How do I restart my content and messaging when I’ve been at a standstill for about 3-4 weeks?" I was asked this question by one of the wizards on the Micro Messaging Waitlist – and it’s also a question I get asked a lot when I’m teaching messaging and content in my programs. So OBVIOUSLY I wanted to share my answer with you too! You might find yourself taking a break due to a planned ab...

Messaging is a word that’s thrown around in the online space more than a Quaffle in a Quidditch Match. It’s become the latest buzzword, following in the footsteps of “Quantum Leaps” and “Energetics”. And when you hear a word or a phrase on repeat, it starts to lose its meaning – which is funny considering messaging is literally the meaning behind everything you create in your business. I don’t wan...

Messaging is the one thing that connects absolutely everything you do in your business. At every stage of business… For every offer you create… For your marketing strategy… For your sales strategy… Your messaging plays a pivotal role in all these different elements – it’s the glue that holds your business together. So when you’re not making as many sales as you’d like in your business – I’ll ALWAY...

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic episodes from this mini-series:  In Volume 1 I reviewed the messaging of an Infant and Toddler Sleep Consultant In Volume 2 I reviewed the messaging of a Fertility Awareness Teacher  And, in Volume 3 , I reviewed the messaging of a Social...

It’s time for me to review another biz wizard’s messaging + marketing… This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. So, if you haven’t listened to Volume 1 and Volume 2 already – go check them out right now. In Volume 1 , I reviewed the messaging of an Infant and Toddler Sleep Consultant. And, in Volume 2 , I reviewed the messaging of a Fertility Aw...

It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened t...

Messaging on the Mic is BACK! You loved this mini-series so much last year – I decided to bring it back in 2024. If you’re new to the Messaging on the Mic Series – it’s a 4-week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) to be one of 4 businesses I select to feature in the series. Each episode, I review a business’s current messaging and...

Holy flying dementors – it’s Episode 150 of the How I Do Content Podcast! 150 episodes of me sitting down at this microphone, hitting record, and sharing my wizarding wisdom with you. Siriusly, it feels like yesterday that I shared episode 1 with you… and now here we are, 149 episodes later – still going strong, and still loving it! In today’s 150th episode of the How I Do Content Podcast, I want...

In an online space where you’re constantly competing for the attention of your community – you need to know how to master your messaging. Messaging appears to be the latest buzzword in the online space BUT with good reason. Magical messaging is THE thing that’ll help you cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients why they need YOU in t...

At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024. So what is authentic marketing, and how the heck can you bring more authenticity to your marketing? Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer. Now, if you don’t know Tracey – strap yourself in be...

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine. But why? How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to? And why do we place so much value on hitting that milestone when, in reality, nothing really happens when y...

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing. As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark. Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls....

Over the past 5 years, I’ve consistently shared content across multiple marketing channels. 768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts 145 podcast episodes And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content. Content is my most powerful spell and I ain’t afraid to wield my wand....

I see you, wizard… You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS. I also know you don’t have time to waste! Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden S...

I don’t know about you, Wizard… But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it. Heck, these days you’re lucky if your content is shown to 1% of your followers. It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bon...

If you want people to buy from you – you need to give them a reason to. And, sure, that might seem obvious… But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them. This is a BIG mistake so many business owners make because they lose sight of WHY people buy. In today’s episod...

I hear you – creating content can often feel like it’s your full-time job! And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content. But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be.  So, in today’s episode of the How I Do Content Podcast, I...

Today is my 39th birthday. This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler. And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in Marketing, started my business, have grown my busin...

The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime.  Now you might be wondering – " What does the Super Bowl have to do with business, Tahryn? " Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads...

Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing. Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this became the catalyst for changes to the make-up of t...

I recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1. Welllllllllllllllllllll kind of… I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode… Because if you’ve listened to this podcast before (or you’ve been part of my community for a while now) you KNOW I think the whole “booking...

The goal of your marketing? To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details. So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine. Now in the online space, it’s very easy to get caught up in the shiny, sparkly aspects of ma...

You know how much I love this podcast right?! And it’s not just because I love connecting with my community in this way – but also because of how much easier it’s made my content creation process. Instead of spending all my time focused on social media and worrying about whether the algorithm will deem my content good enough to be seen… I have a way to connect with my community AND a marketing cha...

As you begin another year in business and you’re planning your year ahead… You’ll no doubt be looking for ways to increase your visibility so you can grow your income and impact in 2024. Now the thought of increasing your visibility might also be something that scares the shit out of you – not to worry though because today’s guest on the How I Do Content Podcast is here to help! I’m so thrilled to...

Welcome back to a new year, and a new season of the How I Do Content Podcast. I hope you’re feeling rested, refreshed, and ready to create incredible magic in your business this year! There’s something magical about the start of a new year and all the possibilities and opportunities that will unfold in the next 12 months. To kick off the new year and the first episode back for 2024, I wanted to sh...