How I Do Content

Can you believe it’s already November AND 2027 is just around the corner. And you only have to open Instagram to be reminded of this fact! Between the 2027 marketing predictions, business planning workshops and everyone sharing what they're doing differently next year, there's no shortage of advice about what you should be adding to your marketing strategy. But before you add anything ju...

One of the most frustrating things is knowing you already have Beyonce-level, dream clients in your world – but they’re not buying. Even though they have a problem you can solve, they want the outcome you help create and they’re already paying attention and giving all the right signs that they’re interested. But here’s the part I think a lot of business owners miss. Just because someone is a best-...

Visibility is one of the biggest shiny objects in marketing. Because everywhere you look, you’re being sold MORE – more reach, more followers, more views, more traffic, more leads, more people coming into your world. And because those numbers are easy to see, they can very quickly become the thing you focus on when sales aren’t where you want them to be. So you assume you need a bigger audience, o...

I spend a lot of time observing, auditing and creating marketing for both myself and my clients.  My days are spent immersed in all things marketing – whether it’s strategy or execution.  I know where to look when things aren’t working, what to do next when they are and how to apply that across different industries, business models and offers. So I know my stuff. I’m not one of those people who te...

It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January. And because Q4 is traditionally a big selling period, this is usually the point where the pressure starts to ramp up. There are launches, promotions, Black Friday, Christmas campa...

IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right. “Hey guys, my new album is available now.” Followed by a couple of Instagram Stories, a countdown sticker and a handful of emails before deciding to disappear off the face of the earth because “I couldn’t possibly talk about my album anymore without pissing people off”.  And look, Beyoncé cou...

We’re on the cusp of the busiest sales period of the year. So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this time of year. Because Q4 changes the environment your buyer is making that decision in. They’re not only looking at your offer and asking whether they want it. T...

I don’t mind a content trend.  I actually encourage my clients to use trend-based content. Inside Micro Messaging I run a monthly content planning session where I share content that’s working right now, so naturally there’s always a trend or 2 that makes the cut.  Because content trends can be fun and easy to create, algorithm-friendly and your audience understands them. But on the other hand, the...

One of the questions I get asked a lot is – “Tahryn how do you keep coming up with different, creative and fun content ideas?” And my response is usually something along the lines of – “Welcome to my brain!” Now as much as my brain is wired that way, I’d be lying if I said I didn’t have a bit of a process for coming up with content ideas even if it happens kinda subconsciously at this point!  So i...

One of the most underrated strategies when growing your online business has nothing to do with visibility, marketing, content or the AI tools you use. It’s actually being genuinely, undeniably good at what you do.  And when I think about someone who truly lives and embodies this – it’s today’s guest on the How I Do Content Podcast.  She’s someone very special to me and who I can hand on my Ned-lov...

There’s lots of conversations online about how hard it is to make money in your business right now. And while yes, there are things happening that are out of our control… I also believe a lot of the time business owners aren’t taking accountability for the role they play in sales feeling slow.  Yes, it does feel a little bit slower right now BUT it’s a reflection of the market you’re selling into....

Last week, I put the call out to my community and asked them – what’s your biggest challenge in business right now.  Now, not gonna lie – the answer did actually surprise me a little, but it also highlighted that you can never assume you know exactly what’s going on for your ideal client at all times.  And it also reinforced what I’m always banging on about – messaging isn’t something you do once...

So let me take you behind the scenes and play out a conversation that happens on repeat with my clients. They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.” My response: “ Yeah, that’s kinda the point” And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history… Obviously I’m going to...

So we need to have a frank discussion And you’re probably not going to like what I say, but it needs to be said because I care about you and I want to see you win. But right now, you’re doing something that’s actually stopping you from winning. You're using AI to write your content. And I get it – your biggest barrier to creating content is time. I hear it all the time. You don’t have the tim...

98% of business owners tell me they want to make more sales… But when I actually look at their messaging (and the by-product of this, their marketing) – it’s not optimised to help them make more sales or stand out in the current landscape filled with AI slop. And when you feel like you’re doing all the things you should be doing (showing up, talking about your offer, promoting it consistently) – i...

Ok so sales season is upon us – the time of the year where the planets align with buyer intent, and we see a whole lot of money flowing!  And if you’re planning to sell during this season, you want to make sure your sales pipeline is filled (or topped up) with leads as hot as Pedro Pascal. So how can you make sure you’re not only attracting leads, but also attracting the right leads – aka those dr...

Can you believe we’re halfway through 2026? I know I’ve been reflecting on the last 6 months in my business, but also thinking about how much has shifted in the online space in a very short amount of time.  I don’t think there’s been a start to the year quite like this in my 7 years of business. And who knows what’s in store for the rest of the year?!  But in today’s episode of the How I Do Conten...

There’s a whole lot of business advice in the online space that says if you want to be successful you need to squeeze yourself into one niche, one offer, one tidy little business model that looks good on paper…but also completely destroys your soul.  You end up bored, boxed in, and feeling a bit like you've abandoned half of who you are. But what if I told you that this isn’t actually a flaw...

If you've ever posted something you were really proud of, watched it completely flop, and then spiralled about it for the rest of the day – today’s episode of the How I Do Content Podcast is for you! Because I’ve seen this scenario play out time and time again. When you do something that doesn't work: you make it mean something. You decide the whole strategy is broken or worse, that you’...

It’s time – to yap about yapping.  Now I’ve intentionally waited to record this episode. Because every time something goes properly feral on the internet (as the Jessi Jean $1.2 million Yap Challenge did), I like to observe and also let all the think pieces settle before I add my perspective to the mix.  And if you’re thinking “Tahryn, what the heck are you on about?” – stay with me. In today’s ep...

Everyone loves to go searching for a shiny new strategy – because that’s the reason you keep hitting the same income cap right?! But what if I told you, the problem often isn’t your strategy – it’s YOU.  I know, I know… But after over 7 years in business I’ve watched so many capable, ambitious women do everything right on paper and still not hit their goals.  And the hardest thing to admit (becaus...

Seven years ago I put on my wizard cloak and stepped into The Social Bolt for Day 1 of running my own business.  On that day, I fulfilled my dream of becoming a stay-at-home dog mum. And over the last seven years I’ve experienced some epic highs and equally epic lows but I’m still here 7 years later – and that needs to be fucking celebrated.  So in today’s episode of the How I Do Content Podcast,...

As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop.  Every piece of content looks and sounds exactly the same.  And the impact of this sea of AI slop, is that you’re now trying to get the attention of your ideal clients when they are zoning out and disengaging. The long term impact is WORSE because AI Slop will ruin brand reputations. This isn’t fear-monge...

After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251.  Because NGL, I had absolutely nothing planned.  Now I can obviously, quite easily come up with an idea but how do you follow episode 250? Enter Karen – who slid into my DMs and suggested I record a personal episode about my background and who I am now. Which is a great idea...

When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person. I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behind.  But it gave me WAY more than just proving those gurus wrong. Because not only did I NOT get left behind, but: I’ve gained so much confidence from using my vo...