How I Do Content

Business is a numbers game but sometimes people over-obsess with the numbers. They think more followers, more email subscribers, more leads = more sales.  But that’s not always the case. Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs… But if they’re not ready to buy, it doesn’t matter. You’ll still find yourself chasing conversations that go nowhere...

In your mind, you’re doing all the right things in your marketing – you’re posting consistently, sharing valuable content…  But you’re still not sure what’s actually working. If you’re honest, your marketing strategy is probably more “post and hope it works” than anything else. And this is the reality for more business owners than I’m sure would like to admit it – they’re making marketing decision...

Ever feel like you’re doing all the right things in business, but it still doesn’t quite click in the way that you want it to? You’re following the strategies, trying to keep up with the trends, showing up how you “should” – yet somehow, it all feels a little off. Well that’s usually because the magic doesn’t come from following someone else’s rulebook – it comes from understanding your own. And t...

When most business owners hear the word tech, they instantly want to hide under their desk. Because for so many, tech = stress. Funnels, automations, integrations, CRMs… it all sounds like another language. And instead of helping you sell more, it usually feels like it’s stopping you from doing the things that actually make you money. But what if your systems weren’t something you were scared of –...

Welcome back to Part Two of this special mini-series on the How I Do Content Podcast. Over the past couple of weeks I’ve been busy auditing content – in fact I’ve done well over 20 content audits. And in doing these audits, I noticed two big mistakes that kept popping up. In Part One, I shared the first big mistake – no urgency. So if you missed that one, definitely go back and listen, because cre...

Over the last couple of weeks, I’ve completed more than 20 content audits. These included free Instagram Post Audits and in-depth content reviews for my clients. And one thing kept standing out... There are common mistakes showing up again and again – mistakes that are costing people sales. As we head into Q4 (aka peak selling season), you want your content to actually help you make sales.  So in...

Ok, let’s talk about the dementor in the room – content in 2025. Unless you’ve been living in a cupboard under the stairs you would know that creating content right now just isn’t hitting the same. Your posts get likes, sure. Your stories get views, but only when you share your dog or your coffee order – not your actual offers. And everywhere you scroll, it feels like everyone’s saying the exact....

A hot topic of conversation in my world right now is around burn out and business models. More specifically, when you’re at a stage in your business where you know you want to make some changes (perhaps you want to transition away from 1:1 or trading time for money), BUT the thought of making those changes feels like a lot It feels like you have to scrap everything and start from scratch. But that...

Creating content isn’t meant to be that Sirius… But recently I’ve found myself feeling really bored by content, especially on social media.  Bored creating my own content. Bored scrolling through my feed and seeing the exact same content on repeat. And worst of all…I’m bored seeing everyone sound exactly the same. AI has really stripped the human magic of social media. Instead of creating content...

Business growth is the ultimate goal for so many business owners.  I mean you started your business for the amazing opportunities that are available to you right? But when you’re ready to step into that next level of business, so many people make the mistake of chasing the shiny external stuff – the viral post, the quick hack, the latest marketing trend that promises instant results. And while tho...

It should come as no surprise to you that messaging is my favourite business spell. It’s something I use on repeat in my business… It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING I do in my business. I know it can be a game-changer for any business – no matter what industry or stage of business… But it can get outshined by the shiny, sexier aspe...

If you’ve got a launch next month, your pre-launch strategy will make or break your results. Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be. I’ve just wrapped up my most easeful and fun launch yet, and I’m here to make sure you avoid the common mistakes that slow sales, spike stress, and leave you wondering why no one’...

I’ve just wrapped up the most recent launch of my program Micro Messaging. And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging. So this meant that my messaging + marketing needed to be on point.  I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obv...

I know you probably didn’t start your business because you’re obsessed with systems and processes. But this comes with the territory of running a business. And if your client journey is clunky, your backend is pure chaos, and your business runs off vibes and feelings instead of systems – you could be leaking time, money, and dream clients without even realising it. So it’s time to put on your big...

Let’s be real – there’s a lot of advice online about how to “build authority” in your content. Advice like… Show up every day and the right people will find you… Just keep adding value and it’ll pay off eventually…. Talk about your client results more… But no one tells you the practical things you can do to actually “build authority” through your copy and content.  Until now! Because on today’s ep...

Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire. Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second reel is promising to help you go viral if you “just use this trending hook." Right now you’re doing your best to keep up – posting consistently, dabbling in reels, stories, carousels, whatever the...

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently… But then it feels like you’ve reached a limit that you can’t quite break through. You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re not. So why does this keep happening no matter what...

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out… But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working. If you’re feeling that – today’s episode of the How I Do Content Podcast is going to hit in the best kind of way. Because today I’m joined by digital marketing...

Welcome back to Messaging on the Mic! This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast.  To recap these are the previous Messaging on the Mic Wizards:  In Volume 1, I reviewed the messaging of a funnel and automation wizard. In Volume 2, I reviewed the messaging of a career coach. And in Volume 3, I reviewed the messaging of a motherhood mentor and matre...

It’s another episode of Messaging on the Mic. This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast. In Volume 1 I reviewed the messaging of a Funnel and Automation wizard. And in Volume 2 I reviewed the messaging of a Career Coach. So if you haven’t listened to Volume 1 and Volume 2 you can check them out first. And today’s featured wizard is a motherhood mentor and...

It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time.  If you haven’t yet listened...

It’s my favourite time of the year – Messaging on the Mic is BACK! If you’re new to Messaging on the Mic Series let me get you up to speed. Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how t...

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.” Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy. BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’...

You know that moment in business when you look around and think… “How did I end up here?” The money’s coming in…  You’re good at what you do… But everything feels heavier than it should.  Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you. If you’re nodding along, this episode of the How I Do Content Podcast is going...

Welcome to Episode 200 of the How I Do Content Podcast!  Two hundred episodes. Most podcasts don’t even make it past episode 10. It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU. And you know what’s wild? When I go back...