Honest Wealth Builders

Abi Asija speaks with Dr. Brian E. Arnold, a living trust advisor and coach who has been helping families set up revocable living trusts since 2001. Dr. Brian breaks down a business built around weekly seminars, advisor referrals, attorney-backed trust preparation, and a high-touch client experience, but the core problem is clear: client acquisition is inconsistent, only a few advisor agents are p...

Abi Asija sits down with Christopher M. Dundy, founder of Flagship LMS, an 8-year-old learning management system administration and hosting firm built on the open source Moodle platform. Christopher serves medium to large organizations including universities, teachers unions, and manufacturing companies that need enterprise-level training infrastructure. The core challenge he is working through is...

Abi Asija sits down with Drew Haney, founder of Rooster Capital, a small private equity firm that partners with land operators doing vacant land flips and light development deals. Drew brings the capital, the operators bring the deals, and profits are split through a joint venture structure. The core challenge he is working through is deal underwriting and how to remove himself as the bottleneck s...

Abi Asija sits down with Daniel Bamper, owner of a fractional CFO firm that serves 7-figure contractors and tradesmen in industries like HVAC, plumbing, roofing, and general construction. Daniel helps these business owners increase profits, stabilize cash flow, and build the financial infrastructure needed to stop being the only person running the show. The core challenge he is working through is...

Abi Asija speaks with Renee Hastings, founder of Executive Help Now and Livestream Editors, about how executives, founders, and content creators can leverage U.S.-based fractional support and done-for-you podcast services to streamline operations, increase productivity, and scale without being the bottleneck in their own businesses. The discussion focuses on solving lead generation challenges, pos...

Abi Asija sits down with Liz Wilcox, an email marketing strategist who built a thriving membership business around one of the simplest offers on the market. With a 2-person team and a single $9/month product, Liz generated $480,000 in revenue last year and is on a clear path to $1,000,000 annually. The core challenge she is working through is not retention or product quality. It is traffic and mar...

Abi Asija sits down with Steve Austin, founder of Revitalization Unlimited, a private equity management firm operating across 2 distinct strategies: historic commercial real estate preservation and an industrial manufacturing roll-up through its portfolio company, Manufacturing Corporation of America. Steve completed 6 acquisitions in under 2 years, growing the manufacturing portfolio to $8,500,00...

Abi Asija sits down with Dr. Danny Brassell, co-founder of Well-Crafted Story, a presentation strategy firm he built alongside a Broadway actor and a practicing attorney. Together, they work with entrepreneurs, executives, and business owners who struggle to connect with their audiences and convert them into paying clients. The company generated $1,500,000 in revenue last year and is targeting $7,...

Abi Asija sits down with Martin Hills, founder of Frontline Intelligence, to explore how his SaaS platform helps businesses optimize customer engagement and uncover hidden opportunities on their websites. Martin’s company is focused on addressing a common challenge for growing businesses: awareness and understanding how users interact with digital platforms. Key Insight: Many companies struggle be...

Abi Asija sits down with Rion Westfall, founder of Own Your Revenue, to explore the strategies that help business owners identify revenue patterns and scale beyond their current limits. Rion works with six- to eight-figure businesses, helping operators pull the right levers for growth within 6 to 12 months. The core problem they tackle is one every growth-minded entrepreneur faces: how do you stop...

Abi Asija sits down with Joe Toscano, founder of Service Stories, to explore how he helps service-based businesses turn their day-to-day work into content that drives leads, rankings, and growth. Joe’s platform pulls metadata from repair tickets, job orders, and CRM systems and transforms it into blog posts, social media content, and multi-platform campaigns, all optimized for AI search and custom...

Abi Asija sits down with Keri Doan, founder of Waiting on West, to explore how she helps businesses clarify their messaging, educate clients, and scale effectively behind the scenes. Keri has spent almost 15 years supporting businesses on the back end, and she shares insights on how to position offers, communicate value, and create deeper connections with clients who might not initially understand...

Abi Asija sits down with Jim Boad, founder of Group Home Accelerator, to uncover how he helps entrepreneurs start and scale sober living homes. Jim’s business bridges the gap between inpatient drug treatment and independent living, providing safe, structured environments that support long-term recovery. The core challenge explored in this episode is one every growth-minded operator faces: how to s...

Abi Asija sits down with Tony Berardo, founder of Human Dad and owner of a growing content agency, to break down what it really takes to build a human-first brand in the age of AI. Tony shares how he built a multi-revenue content business through UGC videos, social media management, YouTube monetization, and creator partnerships while helping local businesses grow through authentic content that AI...

Abi Asija sits down with Chris Majer, founder of Human Potential Project, a business development and organizational training company that has worked with Fortune 500 clients, including AT&T, Allianz, and Cargill. After decades of delivering large-scale live training programs to groups of 200 to 2,000 people, COVID wiped out the core of his business overnight. With revenue now sitting under $1...

Abi Asija sits down with Mike DeJong, franchise owner and business growth coach, to unpack two very different businesses and the strategies connecting them. Mike owns a Nothing Bundt Cakes location in Kirkland, Washington, which he took from negative year-over-year sales to a projected $1,000,000 in revenue, and he is now building a coaching and keynote speaking business aimed at hitting $5,000,00...

Abi Asija sits down with Rob Broadhead, a consultant with more than 25 years of experience helping businesses avoid costly technology mistakes. The conversation focuses on one of the biggest challenges facing service-based businesses today: converting interested prospects into qualified paying clients while navigating the rapid rise of AI adoption. Rob explains how companies are rushing into AI pr...

Abi Asija sits down with Jay Jacobson, founder of Jacobson Professional Staffing and a longtime funeral industry leader, to break down how deep expertise can be transformed into a scalable, high-profit business. With nearly 45 years in funeral service, Jay built a respected authority in staffing, leadership, and training, but like many experienced operators, he faced the challenge of balancing a s...

Abi Asija sits down with Phil Ganz, President of Next Wave Mortgage, to break down one of the most counterintuitive problems a growing business can face: generating more leads than the business can convert. With over 1,500 leads coming in every month across Florida, Texas, Colorado, and Massachusetts, and a conversion rate sitting below 5%, Phil walks through exactly what broke down inside his sal...

Abi Asija sits down with executive coach Steve Barton to break down why most coaching businesses struggle to grow even when the coach delivers real results. Steve shares his transition from building a successful floral retail company from $200,000 to $2,000,000 in annual sales into coaching entrepreneurs, executives, and business owners through his “Game of 10” framework. The conversation focuses...

Abi Asija sits down with Leslie A.M. Smith, a communications and community relations strategist who helps nonprofits, consultants, and service-based businesses improve their marketing, branding, and visibility. The conversation breaks down why many experienced professionals struggle to scale, even when they consistently deliver strong client results. Leslie shares how she built a referral-driven b...

Abi Asija sits down with Joshua Krafchick from 369 Financial to break down the real challenges of growing a modern wealth management business. The conversation goes deep into client acquisition, financial consulting funnels, high-net-worth relationship building, custom investment strategies, and why most financial advisors struggle to stand out in an overcrowded market. Joshua explains how he grew...

Abi Asija sits down with Aleks Krylov to break down how a local roofing and gutter company can escape the commodity trap, increase customer lifetime value, and build a scalable service business. The conversation focuses on operational bottlenecks, pricing mistakes, offer design, recurring-revenue opportunities, customer-retention systems, and hiring challenges that limit growth for service-based c...

Abi Asija sits down with entrepreneur and investor Jairek Robbins to break down how AI agents are changing the future of business operations, leadership, and scalability. Jairek explains how founders making between $2,000,000 and $10,000,000 per year often become the bottleneck in their own company and how AI systems can help reclaim time, improve decision making, and create a more scalable busine...

Abi Asija sits down with Chris Shurian, founder of Bootstraps and Battle Scars, to break down the realities of building a coaching and mastermind business for entrepreneurs, founders, and CEOs. The conversation centers around a major challenge many coaches face when scaling beyond referrals: defining the right ideal customer profile, positioning a differentiated offer, and creating a business that...