Honest Wealth Builders

Abi Asija sits down with Kyle Ontra, founder of Expertassistants, a virtual assistant placement business that sources talent from South Africa, the Philippines, and Latin America for American companies. Kyle has built the company to around $500,000 in revenue, with 50 active clients, 100+ active employees placed with clients, and a goal of reaching $5,000,000 within 3 years, but the core constrain...

Abi Asija sits down with Elias Curtis Founder of Transformed Design Inc., a design, website, marketing, SEO, and digital systems agency he started with his wife in 2009. Elias has built the company to roughly $250,000 in annual revenue with a lean contractor-supported model, but the core challenge is scaling beyond one-off projects into stronger retention, higher monthly recurring revenue, and a c...

Abi Asija sits down with Reza I. Zaidi, a solo founder building a men’s nutritional supplement business focused on prostate health support for men over 50. Reza’s product has early traction with 55 monthly subscribers after launching in February, but the core problem is reaching the right customers, qualifying them properly, and building a funnel that can scale without relying on assumptions. Key...

Abi Asija sits down with Kameran Alareqi, a certified marriage coach who helps couples heal, rebuild, and create healthier connected marriages. Kameran has coached hundreds of couples over 8 years, serves clients full time, and brings a strong niche advantage through her experience with aviation families, where pilots and spouses often face unique pressure, schedule demands, and hesitation around...

Abi Asija sits down with Mandi Dana Founder of Radiant Leadership, a leadership coach and private advisor who helps high-performing CEOs become transformational leaders. Mandi brings deep coaching experience as a former Tony Robbins coach, trainer, and mentor with 16K sessions behind her work, and the conversation centers on the core challenge many expert-led businesses face: how to move from refe...

Abi Asija sits down with Bailey Barclay, founder of Rankin Design, a niche interior design firm specializing in short-term rental (Airbnb) properties. The conversation explores how her business evolved from freelancing into a structured design agency, the challenges of inconsistent lead generation, and the tension between creative quality and scalable business growth. Key Insight: When a service-b...

Abi Asija sits down with Matthew Meredith, founder of Meridian Legal Advisors, a firm built on the concept of a “family office” that brings legal services, tax strategy, and financial planning considerations under one coordinated structure. The conversation explores how the firm helps business owners solve a core operational problem: fragmented advisors working in isolation, forcing founders to ma...

Abi Asija sits down with Louis Swart, founder of Ironbrij, a virtual assistant agency helping coaches and small businesses scale through offshore teams and AI-supported systems. The conversation explores how his business is structured across multiple countries, why AI uncertainty is affecting buyer confidence, and how he is evolving from a VA arbitrage model into software and AI product developmen...

Abi Asija sits down with Rodrigo Santos Lima, operator of a 100-hectare family wine estate in Portugal that is transitioning from bulk grape selling into a premium wine brand. The conversation explores how the business is shifting from low-margin agricultural production into high-end winemaking, while simultaneously building a brand identity, distribution strategy, and direct-to-consumer channel....

Abi Asija sits down with Dr. Mark L. Vincent, a seasoned executive advisor specializing in succession planning and business continuity for long-time leaders across industries. The conversation explores how his advisory practice supports founders and executives who are transitioning out of operational leadership, and why organizational succession has become an increasingly complex and high-stakes c...

Abi Asija sits down with Benas Leonavicius, founder of Avium, a personal branding agency helping keynote speakers, authors, and founders grow their visibility through SEO, AI search, LinkedIn, and podcast placements. The conversation explores how his agency scaled primarily through referrals, why founder dependency and operational chaos are the current bottlenecks, and how positioning clarity is n...

Abi Asija sits down with Len May, founder of EndoDNA and creator of BIOS, an intelligent decision support platform for healthcare practitioners. The conversation explores how Len is using genetics, epigenetics, biomarkers, and a proprietary LLM to deliver personalized treatment protocols for functional and integrative medicine, while building a scalable platform that aggregates efficacy data acros...

Abi Asija sits down with Madison Whitcher, founder of MDZN Studio, a digital marketing agency specializing in social media management, paid ads, and full-service digital marketing for small to medium-sized businesses. The conversation breaks down how her agency grew through word of mouth, why operational efficiency is becoming the main constraint, and how emotional leadership impacts scaling decis...

Abi Asija sits down with Michael K Cobb, Founder of ECI Development and a seasoned entrepreneur with over 30 years of experience building a diversified portfolio across real estate development, international banking, and timber operations throughout Central America and the Caribbean. The conversation explores how he has structured three distinct business verticals that operate independently yet co...

Abi Asija sits down with Deepak Gupta, founder of Gracker, a platform helping cybersecurity companies improve visibility across AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. The conversation explores how brands are now being discovered in LLMs instead of traditional search engines, and how companies must adapt to this shift in SEO, GEO, and AEO strategies. Key Insigh...

Abi Asija sits down with Matt Morizio, founder of Reconstructing Wealth, a financial planning and investment advisory firm helping high-performing individuals and entrepreneurs better manage and grow their wealth. The conversation explores how Matt is building a modern advisory practice focused on simplifying complex financial decisions for purpose-driven providers and business owners. Key Insight...

Abi Asija speaks with Peter John Mather, an entrepreneur with over 20 years of experience building and operating multiple businesses across the UK and now launching a new venture in the United States. Peter shares how he is transitioning from seasonal, high cash-flow businesses like fireworks retail, skydiving operations, aircraft rentals, and property into a brand new nutrition and lifestyle coac...

Abi Asija sits down with Terry Hall, founder of Arklis, an AI-powered financial planning platform built for small and medium-sized businesses. The conversation explores how Terry is building a modern “AI CFO” that helps founders understand their financial health in real time without needing a full finance team. The discussion dives into product positioning, early traction, and the challenge of bui...

Abi Asija sits down with Andrey Egorov, founder of Snowball, an AI-powered storytelling platform designed to help children aged three to seven develop emotional intelligence through personalized bedtime stories. The conversation explores how the product uses AI, voice cloning, and child psychology to create deeply personalized narratives based on a child’s daily experiences and emotional needs. Ke...

Abi Asija sits down with Dr. Carlos Sanchez, an interventional cardiologist and founder of the Luxe Med Spa and Calmara Beverage Company, to break down how he is building multiple businesses around one core mission: helping people live healthier, longer, and more vibrant lives. The conversation explores how he balances a demanding medical career with entrepreneurship, and how he is attempting to s...

Abi Asija sits down with Chris Clark, co-founder of AcreFi and Acrematic, two software platforms built for land investors. Chris shares how he transitioned from running a 12-year land flipping business into building SaaS products designed to solve the fragmented, manual workflows in land investing. The conversation focuses on scaling two connected companies, building distribution, and positioning...

Abi Asija sits down with Harley Green, Founder of InvestAway, a private lending company that provides short-term financing to real estate investors for fix-and-flip and small multifamily projects. The business operates in a fast-moving deal environment where speed, underwriting discipline, and borrower quality determine performance. Key Insight: In private lending, growth is not limited by capital...

Abi Asija sits down with Daniela Blanchet, an expat mom coach who helps women rebuild confidence, belonging, and emotional stability after relocating internationally. The conversation breaks down how she supports expat mothers navigating identity shifts, relationship strain, and overwhelm while adjusting to new countries, and how her early-stage coaching business is currently limited by unclear po...

Abi Asija sits down with Jesse Wroblewski, Founder of Decommoditized, a branding and differentiation consultant who helps long-standing agencies and businesses reposition themselves in an increasingly commoditized market. With 25+ years of experience running a digital marketing agency and a consulting arm focused on brand differentiation, Jesse is facing a core challenge: how to consistently attra...

Abi Asija sits down with Dr. Rhonda Lawson, a literary and publicity strategist who helps business professionals and authors turn their expertise into authority through books, speaking platforms, and personal branding. The core challenge discussed is not lack of skill or experience, but the difficulty in clearly communicating value to the right audience and consistently attracting high-quality cli...