Honest Wealth Builders

Abi Asija sits down with Leah Renee, a stand-up comedian and podcaster, to break down the real economics behind modern comedy. They explore how comedians build careers from open mics to festivals, the hidden cost of stage time, and why traditional comedy paths often don’t lead to stable income. Leah shares her experience running live shows, producing her own events, and balancing a comedy career w...

Abi Asija sits down with Simon Popple, Founder of Gold Program, an educational platform designed to teach people how to invest in gold through a structured portfolio system instead of simply buying a single gold ETF. With a strong LinkedIn following, growing webinar attendance, and deep experience in gold, metals, mining, and commodities, Simon is facing a clear business challenge: people are inte...

Abi Asija sits down with Alan Katz, founder of Costard & Touchstone Productions, a media company producing and scaling a growing slate of narrative-driven podcasts. Alan shares how his business is navigating rapid expansion while facing a core operational challenge: limited time and increasing production demands as the company scales multiple shows at once. Key Insight: The true leverage in mo...

Abi Asija sits down with Jeremy Norrie, Founder of Sky Island Storytelling, a documentary journalist and filmmaker who creates fast, low-cost documentaries across topics like UFOs, strange phenomena, mindfulness, cannabis, van life, nutrition, and human stories. After years of producing documentaries and earning revenue through distributors, streaming platforms, and YouTube, Jeremy is facing a fam...

Abi Asija sits down with Hank Dearden, executive director and founder of Forest Planet, a 501(c)(3) nonprofit with a singular mission: plant trees around the world to support water retention, food security, habitat restoration, and economic development in vulnerable communities. With $125,000 in annual revenue and a 3-year target of $500,000, the core challenge is donor acquisition and breaking th...

Abi Asija sits down with Murray Smith, co-founder of Independent Executives, a company that provides fractional integrators to businesses running on the Entrepreneurial Operating System (EOS). Murray explains how his business helps organizations fill critical operations gaps while running an online learning platform for integrators, tackling the challenge of scaling without overextending limited c...

Abi Asija sits down with Hanna Curman, Founder of BrainShift & The Clarity Chain, a neuroscience-based business coach who combines brain science with leadership strategies to help executives and management teams transform their organizations. With 20 years of coaching experience but only 2 clients in her private practice so far, Hanna is at a critical inflection point where scaling her busines...

Abi Asija sits down with Vincenzo Villamena, founder of Online Taxman, a boutique U.S. CPA firm specializing in international tax situations for Americans living abroad and foreign founders doing business in the United States. With a team of 60 people across Argentina, Serbia, and India and revenue already in the low 7 figures, Vincenzo is targeting $5,000,000. The core challenge is not the servic...

Abi Asija sits down with Adam Strong, founder of a Adam Strong Consulting LTD that helps M&A law firm owners stop competing on price and start attracting premium clients. With $200,000 in annual revenue, Adam's core challenge is that he is the bottleneck in his own business, remaining too central to daily operations for the model to scale without him. Key Insight: Every industry has a sma...

Abi Asija sits down with Dave Knoderer, a 73-year-old master sign painter, pinstriper, and custom artist who has spent decades producing hand-painted artwork on motorcycles, fire engines, yachts, and circus fabrications. With $250,000 in annual revenue generated entirely through custom one-on-one work, Dave is approaching a natural inflection point where physical capacity will eventually limit out...

Abi Asija sits down with Ann Pells, founder of a wealth education firm that teaches people how to pay off their home mortgage within 5 years and replace their income through real estate within 10 years. With $300,000 in revenue last year and a 3-year target of $3,000,000, Ann has a proven offer and a functioning funnel. The core constraint is volume. She needs significantly more qualified leads fl...

Abi Asija sits down with William Sammons, founder of Live Local Warm Marketing, a referral marketing framework built over 15 years of real estate experience. William teaches sales professionals, particularly those in real estate and financial services, how to generate a consistent pipeline of referrals without relying on cold outreach or paid lead platforms. With minimal revenue to date and a 3-ye...

Abi Asija sits down with Russell Nohelty, founder of Wannabe Press and Hapitalist, a business coaching brand built for creative entrepreneurs who have been told their entire career that building a sustainable business their way is not possible. After losing 85 percent of his revenue last year due to a dissolved partnership and a canceled major contract, Russell is rebuilding from $2,700 in monthly...

Abi Asija speaks with Colin C. Campbell, a leader at Paw.com, about how e-commerce businesses can navigate turnaround situations, streamline operations, and scale effectively in a competitive market. The conversation focuses on the challenges of profitability, high interest rates, tariffs, and the changing landscape of digital marketing, particularly Facebook and Google advertising. Colin shares i...

Abi Asija sits down with Keith Friedman, founder of FBO Strategies, a wealth management firm that developed a proprietary cash value life insurance framework now being licensed to other advisory firms. With a small in-house team and a co-op structure through Ridgeback Group, Keith generated just under $500,000 last year and is targeting $5,000,000 within 3 years. The core challenge is market educa...

Abi Asija sits down with Wiebke Tasch, founder of Digital Authors, a publishing and author services agency that specializes in first-time book publishing, book repositioning, and podcast booking for authors. With a lean team supported by contractors and assistants, Wiebke is navigating the challenge of scaling her business while maintaining a high-touch, personalized service for authors in the US...

Abi Asija sits down with Rosh Singh, founder and CEO of RoboWise, an AI venture studio building and operating multiple companies using agentic AI. The flagship product, Area 51, is a managed service platform that allows businesses to run end-to-end workflows autonomously with human checkpoints built in. With $20,000 in monthly revenue, 12 pilot clients, and a 2-person team, Rosh is in the early st...

Abi Asija sits down with Brad Flowers, founder of Bullhorn Creative, a branding agency based in Lexington, Kentucky that specializes in naming, brand identity, and brand launch for professional and financial services firms. With a team of 7 and $2,000,000 in annual revenue, Brad is navigating a real inflection point in his business as AI reshapes what clients expect from agencies. The core challen...

Abi Asija sits down with Cameron Philgreen, a Waco, Texas entrepreneur running a coffee shop brand called For Keeps Coffee, a wholesale coffee roasting operation, and an active real estate portfolio spanning 26 rental properties, single family flips, and a 25,000 square foot commercial renovation project. With the coffee shop approaching $1,000,000 in annual revenue and a second location opening n...

Abi Asija speaks with Dr. Brian E. Arnold, a living trust advisor and coach who has been helping families set up revocable living trusts since 2001. Dr. Brian breaks down a business built around weekly seminars, advisor referrals, attorney-backed trust preparation, and a high-touch client experience, but the core problem is clear: client acquisition is inconsistent, only a few advisor agents are p...

Abi Asija sits down with Christopher M. Dundy, founder of Flagship LMS, an 8-year-old learning management system administration and hosting firm built on the open source Moodle platform. Christopher serves medium to large organizations including universities, teachers unions, and manufacturing companies that need enterprise-level training infrastructure. The core challenge he is working through is...

Abi Asija sits down with Drew Haney, founder of Rooster Capital, a small private equity firm that partners with land operators doing vacant land flips and light development deals. Drew brings the capital, the operators bring the deals, and profits are split through a joint venture structure. The core challenge he is working through is deal underwriting and how to remove himself as the bottleneck s...

Abi Asija sits down with Daniel Bamper, owner of a fractional CFO firm that serves 7-figure contractors and tradesmen in industries like HVAC, plumbing, roofing, and general construction. Daniel helps these business owners increase profits, stabilize cash flow, and build the financial infrastructure needed to stop being the only person running the show. The core challenge he is working through is...

Abi Asija speaks with Renee Hastings, founder of Executive Help Now and Livestream Editors, about how executives, founders, and content creators can leverage U.S.-based fractional support and done-for-you podcast services to streamline operations, increase productivity, and scale without being the bottleneck in their own businesses. The discussion focuses on solving lead generation challenges, pos...

Abi Asija sits down with Liz Wilcox, an email marketing strategist who built a thriving membership business around one of the simplest offers on the market. With a 2-person team and a single $9/month product, Liz generated $480,000 in revenue last year and is on a clear path to $1,000,000 annually. The core challenge she is working through is not retention or product quality. It is traffic and mar...