Hit Your Numbers

James Bissell goes back to back on champion enablement and pipeline mastery: how to arm your champion to unlock budget when you're not in the room, and how to inspect and score pipeline so bad news never reaches you too late. #HitYourNumbers #B2BSales #SalesLeadership #ChampionEnablement #PipelineManagement #MEDDPICC #Forecasting #SalesEnablement #RevenueLeadership #SalesStrategy All episodes, Hit...

Halfway through the quarter and the pipeline's already collapsing. Sound familiar? James Bissell goes back to back on pipeline bloat and the path to success, two skills that separate teams who forecast accurately and win, from teams stuck having the same conversation every quarter. #HitYourNumbers #B2BSales #SalesLeadership #PipelineBloat #Forecasting #MEDDIC #SalesEnablement #MutualActionPlan #Re...

Sales is the business of selling change. Storytelling is how you do it. James Bissell goes back to back on two skills every seller needs in 2026: handling the "where did you get my number?" cold call objection, and using AI to build customer stories that actually win deals. #HitYourNumbers #B2BSales #ColdCalling #Storytelling #SalesNarrative #SalesEnablement #SalesTips #Prospecting #SalesTraining...

Relationship and ROI. If either one falls down, you won't grow the account. Simon Watson and Mark Burrett join James Bissell in this Best Of special on what it actually takes to expand and retain customers, and why most businesses are looking in the wrong place for the fix. All episodes, Hit Your Numbers Podcast: https://www.therevenueenabler.com/podcast The Revenue Enabler website: https://www.th...

This week on Hit Your Numbers, we're handing over to Field Notes. Field Notes is a new podcast from James Bissell and Richard Washington. Two topics, twenty minutes, real conversations from people working inside sales organisations every day. James covers enablement, Rich covers talent, and this is what they talk about when the mics aren't usually on. Subscribe to Field Notes wherever you get your...

Simon Edmunds and Matt Bruce join James Bissell in this Best Of special on what it actually takes to build pipeline that converts in 2026. If your pipeline looks bloated but your conversion rates tell a different story, this episode is for you. Hit Your Numbers is brought to you by The Revenue Enabler. Subscribe wherever you get your podcasts. All episodes, Hit Your Numbers Podcast: https://www.th...

Most sales teams don't have a motivation problem. They have a capability problem. And most managers don't have a plan to fix it. James Bissell goes solo to walk through the proficiency plan The Revenue Enabler uses with B2B sales organisations to close skill gaps and drive real revenue outcomes. Download this free plan today: https://www.therevenueenabler.com/downloads USEFUL LINKS All episodes, H...

Halfway through the quarter and the pipeline's already collapsing. Sound familiar? James Bissell goes solo to break down why pipeline bloat happens, what leaders keep getting wrong, and the one-page fix that can change how your team qualifies, stages, and forecasts deals for good. All episodes, Hit Your Numbers Podcast: https://www.therevenueenabler.com/podcast The Revenue Enabler website: https:/...

12 years in sales. A background built on coaching, enablement, and making knowledge stick. James Bissell introduces Salva Jimenez to the Hit Your Numbers community, and gives a first look at what The Revenue Enabler team is building next. All episodes, Hit Your Numbers Podcast: https://www.therevenueenabler.com/podcast The Revenue Enabler website: https://www.therevenueenabler.com Connect with Sal...

Most companies hiring are doing it wrong. The wrong profile, the wrong process, and no real plan for what happens after day one. In this episode, James Bissell is joined by Gabe Lullo, CEO of Alleyoop, one of the most creative and effective SDR agencies operating today. Gabe has seen every version of how this goes right and wrong, and he has a very clear point of view on what actually works. If yo...

The fundamentals of selling haven't changed. Most people just haven't learned them yet. In Part 2 of this two-part conversation, James Bissell and John Hammond pick up where they left off and get into the mechanics - why the work is in the middle of the sales process, not at the end; why your proposal is probably the most expensive document you produce, and why stopping emailing had a material imp...

In Part 1 of this two-part conversation, James Bissell is joined by John Hammond, fractional CRO and creator of The Not So Secret CRO, a blog that puts into words everything the best revenue leaders know but rarely say out loud. James and John cover why the data on quota attainment and staff turnover should be a wake-up call for every sales leader, what IBM's sales school taught John that most org...

Forecasting isn't just a process problem. It's a culture problem. In this episode, James Bissell is joined by Victoire De Pontbriand, Senior Sales Director with 14 years in B2B tech across Thomson Reuters, Nasdaq, and Notified. Victoire managed European teams through acquisitions, rebrands, and restructures, and along the way fixed a forecasting culture that was quietly costing the business every...

Most businesses are sitting on a pipeline they haven't even noticed yet. It's inside their existing customer base. In this episode, James Bissell is joined by Simon Watson, founder and principal consultant at R&B Consulting, to dig into one of the most overlooked revenue problems in B2B sales: what happens after the deal is signed. Simon has spent 20 years in high growth businesses, been part...

James Bissell is joined by Mark Burrett, Growth Director at HubWorx Free Sales Resources: → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? I’ve created a load of free resources to help you solve the problems above. Free Prospecting Course: Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video...

In this episode, James Bissell sits down with Simon Edmunds, Senior Manager at BeyondTrust. Simon and James cover what a genuinely strong ICP looks like and how to build one from your own data, why 85% of BeyondTrust's pipeline is now ICP-qualified and what that's done for win rates and deal velocity, how trigger events and intent signals should drive your outreach, not just company size and secto...

James Bissell introduces Emma Paton, the newest member of The Revenue Enabler team. 15 years in SaaS sales, a background spanning new business, leadership, and running a business through COVID, and a genuine passion for the psychology behind how people sell. This is a short one. But if you want a look at what's coming from TRE, it's worth your time. Hit Your Numbers is brought to you by The Revenu...

Most sales managers say they want top performers. Very few can actually tell you what makes one. In this Best of Hit Your Numbers special, James Bissell pulls together three of the most honest, experience-led conversations on sales talent from the archive. You'll hear from Kate Hunt, Regional Director for Enterprise at Multiverse and former Salesforce leader, Coralie De Robert, Director of Account...

Is AI replacing salespeople, or making them 10x more productive? In this Best of episode, James Bissell brings together insights from Mike Pritchett (BuzzTrail), Matt Boulton (Perlon AI) and James Smith (ThoughtSpot) to answer the biggest question in modern sales: how should revenue teams really be using AI? You’ll learn whether AI can genuinely build pipeline, why outbound has become harder in 20...

What actually separates high-performing revenue teams from the ones missing quota? In this episode of Hit Your Numbers , James Bissell sits down with Adam Kay, CRO at GoodFit.io , to unpack why most go-to-market strategies are built backwards, and how that’s killing efficiency, focus and growth. Adam shares hard-earned lessons from scaling VC-backed startups and explains why most revenue leaders s...

In this episode, James Bissell sits down with James Matthews, Chief Commercial Officer at Connectd, to unpack what really happens when sales professionals progress from SDR to leader, and why so many revenue teams struggle when they scale. James Matthews shares candid insights from his journey in venture-backed businesses, explaining why hiring more AEs is not a strategy, why forecasting breaks wh...

In this episode, James Bissell breaks down how to close deals without defaulting to discounts . He shares practical negotiation strategies, live-tested talk tracks, and closing lines that drive outcomes, without giving up your margin. Perfect for SDRs, AEs, and revenue leaders who want to stop bleeding unnecessary discounts and start closing with confidence. If your deals are stalling or you're co...

In this episode of the Hit Your Numbers podcast, James sits down with seasoned sales leader Chris Muir for a masterclass on how to run deal reviews that actually move the needle. From setting the right cadence and expectations, to avoiding the dreaded “forecast interrogation,” Chris shares real-world insights from 30 years in sales, plus tactical frameworks for making deal reviews a driver of grow...

Sales is about inspiring change, and storytelling is your sharpest tool. In this solo episode, James Bissell breaks down exactly how to use his custom-built Storytelling GPT to create customer stories that build trust, reduce risk, and close more deals. From how to introduce a story mid-call to the proven structure that makes your success stories resonate - this is practical, real-world sales enab...

In this episode of Hit Your Numbers , James Bissell is joined by Matt Bruce, Founder of Moree, a fast-growing outsourced business development agency. Together, they dive into the reality of building pipeline in 2026, and what too many sales teams are still getting wrong. From lazy tech stacks to the myth of scaling, Matt breaks down why most outbound strategies fail and how his team gets reps back...