High Intensity Business

The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training — what do you need to know about it, and how can you attend?   Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities to network with other HIT entrepreneurs, connect with HIT legends and experts, get the latest in exe...

Do you dream of scaling your strength studio without burning out or spending big on ads and marketing? In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!). He goes into what sets the top personal trainers apart, why...

What needs to happen and what should you say on the first time a potential client walks through your door?   In part 4 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through how your initial consultation with a prospective client should go — how long should it be? How much should you explain? How many exercises should you do? What do you say to close effectively? And o...

What would your strength training journey look like if you were doing all the right things, clients are flocking to you, and you're on the cusp of launching your own HIT studio? Umangg Sain is an experienced HIT personal trainer in India who has worked with some of the top fitness organizations and is a successful solo strength professional.    We talk about the growing strength training culture i...

Every HIT studio owner and personal trainer would love to have their phones ringing off the hook with clients asking to train with them, so how can you make this happen?   In this episode, Cielo Consulting Founder Nubia Wilson explains how you can put powerful PR to work in driving clients to your fitness business and why this works (just ask Fred Hahn and Melinda Hughes!).    We talk about what w...

So you've planned and designed your new home-based HIT studio — how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)?   In part 3 of this HIT Garage Gym series , Million-Dollar Trainer Pete Cerqua walks you through the most important things you need to know about picking your product (do you know what...

There is a quiet pandemic that's going on in the world that not enough people are talking about: chronic disease.   More and more people are getting chronically ill, but what if the solution to heart disease, type 2 diabetes, and other chronic conditions has actually been there all along?   In this episode, university lecturer, researcher, and physiotherapist Tim Dettmann  joins us to talk about h...

So you've designed and built out your new garage-based HIT studio, and you're ready to get your HIT machines — which machines should you get first? Should you favor certain brands over others? Does the type of equipment matter if you like to train a certain way or if your type of clients have very specific needs?   Million-Dollar Trainer Pete Cerqua returns for part 2 of the series on building you...

So you're ready to build your own garage-based HIT studio, but what exactly do you need to know to get started?   In this first episode of a new series, Million-Dollar Trainer Pete Cerqua  walks you through the first steps you need to take and all the things you need to know to lay the foundations of your new business properly, including knowing if your area is good for that type of business, perm...

How can you build a successful HIT personal training business without your own HIT studio?   Jeremy Amin  has done it, and in this episode, we talk about how he's growing his client list while training in a big box gym.   We go into some very specific – and highly effective – tactics that he has used to get more clients, from simple things like talk triggers and converting conversations to attract...

So you've started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it? Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back....

What do you need to know to get the most out of your MedX machines and give your strength training clients the best possible results?   In this previously members-only episode, we're featuring award-winning trainer and MedX expert  Bill Crawford , the founder of Basic Training in Scottsdale, Arizona.    We go into detail on how to get the most in terms of configuring your machines, optimizing for...

What's it like to leave a high-paying job in one of the greatest cities in the world so you can create a hyper-focused podcast serving High-Intensity Training business owners?    That's exactly what Lawrence Neal , founder of the High Intensity Business podcast (formerly called Corporate Warrior) did, and it wasn't always smooth sailing.    Dave Bess turns the tables on Lawrence and gets him to ta...

What does it take to go from 1 studio to 1 million in revenue?   Strength Evolution founder Patrick Ziebell joins us to talk about how he finally unlocked the path to success after being slow to grow.    We talk about how important having the right focus is, using MedX Medical machines, working as a trainer versus working on the business, how he looks at having competition, and more — including a...

What's it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit?   Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she's helping many people do the same while getting in the best shape of their life.    We go into how she went from chronically injured CrossFit...

How quickly can you become a highly profitable personal trainer and HIT studio owner?   TJ Milam  is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening.   We go into the powerful customer service lessons he's learned that attracts client...

How does a world-class personal trainer give exercise instruction to clients?   In this previously members-only Masterclass, Discover Strength CEO  Luke Carlson  dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there's no wiggle room to let mediocrity slip into this one!   We talk about what you need to say, when you need to say it, what to loo...

What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business?   Scott Savor  is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner.    We talk about how to make smart decisions when choosi...

If you're a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose?   Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business.    If you've been thinking about 1-on-1, 1-on-3, small group,...

Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise?   MaxStrength Fitness founder  Jeff Tomaszewski  returns to talk about the biggest lessons he's learned about running a highly successful fitness business.    We went into the importance of focus and simplicity, what protocols he uses, how clien...

Is pure SuperSlow the key to building an ultra-successful strength training business?   Dagoberto "Bert" Vila returns to the podcast to talk about how he has used the SuperSlow protocol as a purist and a solo strength trainer and what lessons other HIT trainers and studio owners can learn from his experience.   We go over his impressive numbers, working with older clients, increasing prices while...

What would a strength studio from the future look like and how would it work? Spoiler alert: the future is happening  right now , and there's a lot we can learn from it!   Lucas Leal joins us to talk about how his strength training studio is using technology to train clients better and make operating a HIT business smoother, more efficient, and easier to scale, and that's just with  current  techn...

Want to learn how to talk to your strength training clients like the experts do?   Smart Strength Austin's Skyler Tanner talks about the most effective ways to answer some of the most common questions your prospects and new clients might have, like whether cardio is necessary or not, the right training frequency, how to fix saggy skin, along with other common concerns (and a few technical things,...

What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising?   Fitness and More owner  Steve McKinney  joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, and why he wrote his new book The Gospel of Fitn...

Can you create a strength training studio so successful that clients call you the "Ritz-Carlton" of high-intensity training?   X-Force Body co-founder  Illy Stoilova  joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she's so rigorous when it comes to hiring trainers, and how she's doing on her ultimate goal of becoming a referra...