HerBusiness

When you look back on your business in 20 or 30 years' time, which moments will have made you proud? Finding motivation from within? Creating moments of joy in your work? That you made a 'dent in the universe'? The client's you've helped? The money you made? Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He had the role of Evang...

You've got things you want to CREATE in your business… products, videos, campaigns, ideas…  And, while that can be a lot of fun, when you put so MUCH of you into your business it can mean that you're left depleted and less than enthusiastic about continuing to create. So, how can you create at an optimal level AND avoid burnout? Michelle Falzon's 5-part creation "flow" makes life and business fun...

Most business owners are intentional about what they do in their business. But WHEN they do things? More often than not, the timing of significant activities gets left to chance or availability. What if the timing of an activity, either the time of day or day of the year, made the difference between success and failure? Daniel Pink, author of When: The Scientific Secrets of Perfect Timing has rese...

Your hidden genius is inside you, waiting to be coaxed out. At first, your hidden genius shows up as a little wisp that floats across your head. You might have dismissed it. Maybe you thought it wasn't clear enough to be taken seriously. But you can move forward with just the wisp. You think, "I'm going to follow that wisp", and see what happens next. You're more than you're allowing yourself to b...

What if you could end price negotiations and stop clients from haggling, once and for all? According to marketer Seth Godin, one simple (but not easy) change that can make all the difference is to stop trying to sell to everyone, and instead to get specific about WHO you serve.  And that means doing something that fills most business owners with fear: Saying NO to customers who are not your target...

What if you could find a way of doing business that works for your bank account, supports your wellbeing and one that follows the path of least resistance? That's what this episode of the HerBusiness podcast, with Denise Duffield-Thomas, the author of Chillpreneur , is all about. Listen to this podcast episode with Suzi Dafnis and Denise Duffield-Thomas to discover: What it means to be a Chillpren...

Getting marketing messages right is a fine art. What if there were a few small changes you could make, tiny changes even, that could drastically improve the profit on your next marketing project? Research suggests that the key difference to the results you get can depend on how you present information before you get to your real sales pitch. Dr Robert Cialdini, the world's expert on influence and...

What impact does your environment have on your creativity and productivity? Disorganisation can prevent you from quickly laying your hands on the information you need in your business or life admin. What's more, clutter creates frustration and slows you down. Clutter can be either physical clutter or mental clutter – messy desk, too many unfinished projects in progress, and focusing on perfectioni...

Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO? As in, who should I serve? The WHO is the foundation upon which all other things can solidly be built. Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO. Ryan Levesque is the Inc. 500 CEO of The ASK Metho...

There are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be? Inside our own heads Women can be their own worst critics: "I can't do this." "I don't know enough." "People are going to realise I'm not sure what I'm doing." In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll lea...

Too many of us are operating on autopilot, reacting to one project or another, feeling like we're taking the passenger's seat to life. Instead of being emotionally, spiritually, and physically energised by doing the things we love, we feel disconnected, disillusioned, regretful, unhealthy and disengaged. Jonathan Fields' "How to Live a Good Life" offers a sparkling antidote for people who feel thi...

What does it mean to be scrappy in business, and why is it that Silicone Valley is buzzing with this idea. And, what does it mean for your small business. My guest today is Amantha Imber of Inventium. Being scrappy involves "being quick and dirty with building and testing your ideas". Get great insights on developing new products and services without blowing out costs in time and money.

The internet is a big, big place, and just putting your stuff out there is simply not enough – for a small business to succeed today, it needs effective, targeted marketing. In this episode of the herBusiness podcast, Suzi Dafnis interviews Belinda Bow of Green Chili Marketing about how small business owners can unlock the potential that effective marketing can offer them.

Kim Kiyosaki is a world-renowned speaker, entrepreneur, investor, and author of "Rich Woman" – to name just a few of her accomplishments. In this episode of herBusiness, Suzi Dafnis talks with Kim about three reasons women-owned businesses fail to grow, advice for small business owners and entrepreneurs, and much more.

Michelle Bridges, author of "Make it Happen. Live your best life" and creator of the popular 12 Week Body Transformation program is our guest. Listen in to find out more about growing through struggles and challenges, staying sane when it's down to the wire, the importance of planning and not taking no for an answer – figuring out what didn't work and fixing it.  

Anneke van den Broek ventured into her very first business endeavour at just six years of age, breeding and selling mice. After working for a while in marketing and management, Anneke's love and passion for her furry friends eventually motivated her to switch careers and launch her lucrative pet care products company, Rufus & Coco. In this interview we speak about the strategies that have allowed...

Kym Clarke of She's Empowered is our guest. We talk about taking responsibility for your life and the results you create, passion and developing a business from the desire to make a real difference. We also talk about the importance in have your finger on the pulse when it comes to knowing the numbers in your business.  

How do you build a remarkable business? Lorraine Murphy, founder of The Remarkables, and author of Remarkability - Be SO Good they Can't Ignore you speaks to Suzi Dafnis about the three things she does first thing in the morning to keep herself on track for her big goals, what it means to have an A+ team around you, why continuous learning is an essential ingredient to continued success and how sh...

Bianca Monley, founder of Eat. Fit. Food and Businesswomen's Hall of Fame Inductee is our guest. She explains to Suzi Dafnis why the secret to getting ahead of competition is to stay away from trends and instead pursue your own passion. Plus we look at why getting cash flow in your business should be your number one focus. Includes bonus training for listeners.

"Never give up on what you instinctively know is your right path, and inspire others to join you. There are many times you will feel like giving up but persist." explains Anna Shepherd of Regal Home Health. Anna was inducted into the 2016 Businesswomen's Hall of Fame and shares her success strategies in this episode.

Most of us know how important feedback is, and we all know we should be giving it and receiving it regularly — yet we still do it poorly or avoid it entirely. Georgia Murch, author of Fixing Feedback shows us how to give negative feedback without damaging the relationship and affecting confidence and when positive feedback is the best way to go.

Arianna Huffington, founder of The Huffington post and author of The Sleep Revolution explains that we sacrifice sleep in the name of productivity, But when we're in a Small-Business and lacking resources and are tasked with the burden of making a business work — wearing all the hats that a small-business owners is required to wear - how do we start to prioritise sleep over 'getting things done'?...

Kaizen, the art of never ending improvement is a guidingprinciplefor Businesswomen's Hall of Fame Inductee, Laurie McDonaldofCanberra Furnished Accommodation. In this interview she speakstous about how strong systems and procedures can be a aguidingprincipal for your team, never-ending improvement andcelebratingmistakes.

Bernadette Schwerdt is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video series Secrets of Aussie Online Entrepreneurs as featured on The Age and The Sydney Morning Herald websites.

Margie Warrell, author of Brave - 50 Everyday Acts of Courage to Soar in Work, Love and Life is our guest. We talk about how to beat fear and procrastination and why perfection can keep us stuck. Take more action and be more courageous and reap the rewards, every day. Includes bonus training gift valued at $59.