HerBusiness

Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next? Maybe you find yourself asking: Should I start a membership? Should I be on instagram? Should I do an online course? Should I update my website? I don't have a lead magnet. I don't know what to do to get leads. I don't know what to focus on. It can be crazy-making. Not only for you but also for those arou...

You've been in business for a while.  A few years. Or maybe a LOT of years. And yet. there are still areas of business that you still haven't figured out. Maybe you're still not making a profit. Or your marketing is still ad hoc. Or, maybe you haven't managed to keep team members motivated or following procedures and getting their job done just the way you need them to. Or, while you have some sys...

Do you tend to get close to burnout, no matter how organised you try and be around how you spend your time? Maybe you don't even realise it and that exhaustion gets you by surprise throughout the year. And, maybe you want to have a year that has a little more ease about it in the new year. You want to do lots of interesting projects, but you don't want to feel the burnout that can come with doing...

What to do with your communication when things get tough? That's what this episode is about. And, we're doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon. This has been a really popular episode and I wanted to share it with you, our HerBusiness podcast listener. Because it doe...

Think of something that really matters to you, something that you're truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside? What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others. Claiming your passion and doing more of what you l...

Starting and building a sustainable business is a little like art in the making. It's about trying new things, and seeing if they work. And, if they don't, making corrections and continuing on your journey. Artists go through this process time after time — it's how they create art that resonates with us. When we're attracted to a piece of art, it's because it's unique and interesting and says some...

Even if you're surrounded by people who love and care about you, there can still be times when it feels like there's no-one to turn to. Friends just don't get it. Your partner, your family, other important people in your life — they may mean well but they can sometimes keep you down by trying to keep you safe. And you can begin to second guess yourself — questioning whether you're even on the righ...

There are things we know how to do well in our business. We had skills before we started our business. And, then we have skills that we've developed over years of practice. The moment we decide to try something new, we are like a beginner. A child learning to play a new instrument. We start to practise - to study, to rehearse our skills. We experiment with new areas of expertise that we want to de...

In this episode, we introduce you to our weekly Facebook show Women, Words + Wine. A weekly event created primarily for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week your host, Suzi Dafnis, we'll feature guest(s) who will bring their expertise and sense of wonder to the show, and help answer your business que...

Sometimes in business, we see our competitor doing something really cool. So, we decide we probably ought to do that thing too. Or, we get some feedback that we really should be doing this, or that, because it's an opportunity that might lead to great prosperity for our business. Or, we say we'll do something. Go off the idea. But then feel compelled to follow our original thought so as to stay co...

What's your relationship like with your business? Does the money side of your business leave you feeling overwhelmed or confused? Do you feel like you're pushing harder and working longer but not seeing the results you'd like? The good news is that making sense of your finances can be fun. The great news is, it's even possible to do less work in your business but make MORE money. Our lives and our...

Do you ever feel like you're really lagging when it comes to getting the success you want in your business? Like others are just passing you by and you can't seem to get a break? Maybe you've been running your business for a long time but haven't seen the growth you'd hoped for. And, you have so much experience - more than some of your competitors, but they seem to be making the sales and having a...

The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. After seeing comments from some of our members who were questioning their own value, I realised that while I see their potential, they were only seeing where they were falling short in business. I've done the same thing, many times. Played down my wins. Felt less than awesome. Wished things w...

The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Feeling overwhelmed is common when you're starting and scaling a profitable business. We've all been there. What's one thing that can help you overcome that feeling? It's focusing on what you can control. When you stop worrying about things that you can't control and zero in on what you CAN,...

The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. On my computer monitor is a yellow post-it note. On it it has three words. It says: "I do know." The word DO is underlined with a pink highlighter. I've had this Post-It note on my monitor for at least three years. Maybe longer. I don't even see it any more. But when I recently shared a photo...

The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. What's holding you back from growing your business and making more profit? What's stopping YOU from reaching more people and building your profile and reaching those long-held business goals? Perhaps it's not that you don't have the skills or the right people in your network. For some of us,...

The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Hey there. I was inspired to make today's focus Sharpening Your voice after reading Ann Handley's newsletter. Ann is the author of Everybody Writes, a digital marketing pioneer and the Chief Content Officer of MarketingProfs , the leading marketing training company with more than 600,000 subs...

Whether you're a new business owner or you've been in business for years, at some point you've looked at someone successful in awe. You've wondered how they got to be where they are. Was it talent, luck, or something else? More importantly, you've wanted to know how you can have more  of what they've got. Success in any business doesn't boil down to natural talent. (Phew ;-)) But, there is that on...

The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Here there. Suzi here. I have a confession. There are some days when I don't trust myself. Days when I can't seem to make a decision… to get a resounding YES to a question that I'm asking myself. In those instances I have to pull myself out of indecision and take the next step. How much do YO...

Why did you start your business? Was it for financial freedom, freedom of time or because you simply don't like being told what to do? Whatever your reason, one of the advantages of starting a business and becoming a business owner is that you can create wealth. You can generate as much income as you want, and it can come through your business. An important question is: Are you self-employed or ar...

When we play the comparison game in business, it only leads to frustration and disappointment. So what can you do to stay mentally strong when self-doubt creeps in? Any time we step outside of our comfort zone, we are vulnerable to failure, to criticism, to falling flat on our face. These feelings are made worse when we also start comparing our success and our progress with that of others. We look...

Maybe you created a great plan for this year. Maybe you were one of the business owners who, like me, made grand plans, mapping out the whole year's activities and promotions. Maybe COVID 19 turned things upside down for you. The live event that you were doing has been postponed or cancelled. Your piano-teaching school or your yoga studio had to close down for a while. You've had the kids at home...

What's holding your business back from moving to the next level? If you feel like you're spinning in circles because you're worried about declining sales, staff turnover or unhappy customers, and you're trying to address everything at once—STOP. You're simply NOT going to be able to fix all these problems at the same time. Instead, you need to work out what issue to focus on first. Many entreprene...

Do you ever feel like if you just had more marketing skills how it'd be so much easier to launch that new course? Or, if you had better social media skills, how it'd be so much easier to make sales. Or, if you had the right contacts, how doors would open up so much faster for you? I get it. The problem with this way of thinking is that it can get us stuck. In this episode, Suzi Dafnis talks about...

What impact does fear have on your business? Fear can leave you feeling stuck and unable to take the next step in your business, and in your life. So, what do you do? Do you wait until the fear has gone? Do you keep doing the things that keep you small because that's where you feel comfortable? The truth is, the fear may not go away, but you can definitely take control of it and still achieve your...