GTM Expertise

Giles shared how a long career in FX inside a big corporate environment eventually led him to build Compare FX, a business designed to bring more transparency and trust to foreign exchange pricing. The turning point came while he and his partner stepped away from London and traveled for a year, creating the distance and clarity needed to see the industry’s pain points more objectively. Rather than...

Giles shared how a long career in FX inside a big corporate environment eventually led him to build Compare FX, a business designed to bring more transparency and trust to foreign exchange pricing. The turning point came while he and his partner stepped away from London and traveled for a year, creating the distance and clarity needed to see the industry’s pain points more objectively. Rather than...

In this episode of GTM Expertise, host Ben Morrell welcomes Manali Hanamsagar, a seasoned expert in product-led growth and behavioural design. Manali shares her journey through the marketing landscape, highlighting her transition from traditional marketing to the modern realm of product-led growth, especially in the context of AI. She emphasises the importance of understanding user behaviour and t...

In this episode of GTM Expertise, host Ben Morrell welcomes Manali Hanamsagar, a seasoned expert in product-led growth and behavioural design. Manali shares her journey through the marketing landscape, highlighting her transition from traditional marketing to the modern realm of product-led growth, especially in the context of AI. She emphasises the importance of understanding user behaviour and t...

In this episode of GTM Expertise, host Ben Morrell welcomes David Homan, a classical pianist turned entrepreneur, to discuss the importance of building trust-based relationships in business. David shares his unique journey from a middle-class upbringing in Florida to establishing a global network of ‘super connectors’ aimed at fostering genuine connections among influential individuals. He emphasi...

In this episode of GTM Expertise, host Ben Morrell welcomes David Homan, a classical pianist turned entrepreneur, to discuss the importance of building trust-based relationships in business. David shares his unique journey from a middle-class upbringing in Florida to establishing a global network of ‘super connectors’ aimed at fostering genuine connections among influential individuals. He emphasi...

In this conversation, Dan shares his journey from working in advertising to founding his own creative business, Invisible Artists. He discusses the challenges of scaling the business, maintaining company culture across different locations, and adapting to changes brought on by COVID-19. Dan also reflects on the importance of honesty in business, the impact of AI on the creative industry, and the s...

In this conversation, Dan shares his journey from working in advertising to founding his own creative business, Invisible Artists. He discusses the challenges of scaling the business, maintaining company culture across different locations, and adapting to changes brought on by COVID-19. Dan also reflects on the importance of honesty in business, the impact of AI on the creative industry, and the s...

In this episode, Kizito shares his journey from Nigeria to Ontario and discusses the evolving landscape of the Nigerian startup ecosystem. He emphasizes the importance of understanding local nuances, community-driven marketing strategies, and the role of domestic venture capital in fostering innovation. Kizito also highlights the significance of regulatory considerations and the growing trend of f...

In this episode, Kizito shares his journey from Nigeria to Ontario and discusses the evolving landscape of the Nigerian startup ecosystem. He emphasizes the importance of understanding local nuances, community-driven marketing strategies, and the role of domestic venture capital in fostering innovation. Kizito also highlights the significance of regulatory considerations and the growing trend of f...

In this conversation, Luke Marshall shares his extensive journey through the startup ecosystem, discussing the transition from corporate life to the chaotic world of startups. He emphasises the importance of personal branding, the need for resilience, and the challenges of navigating the noise in the startup landscape. Luke also highlights the significance of consistency in strategy, the human sid...

In this conversation, Luke Marshall shares his extensive journey through the startup ecosystem, discussing the transition from corporate life to the chaotic world of startups. He emphasises the importance of personal branding, the need for resilience, and the challenges of navigating the noise in the startup landscape. Luke also highlights the significance of consistency in strategy, the human sid...

In this conversation, Erika Underwood shares her unique career journey from the fashion industry to the education sector, emphasising the importance of partnerships and empathy in sales. She discusses the challenges of navigating the education sector, the transition from corporate to startup environments, and the resilience required to adapt to changing circumstances. Erika highlights the signific...

In this conversation, Erika Underwood shares her unique career journey from the fashion industry to the education sector, emphasising the importance of partnerships and empathy in sales. She discusses the challenges of navigating the education sector, the transition from corporate to startup environments, and the resilience required to adapt to changing circumstances. Erika highlights the signific...

Summary In this conversation, Ben Morrell and Alex discuss the intricacies of go-to-market (GTM) strategies within the product life cycle, particularly in the context of the crypto and blockchain space. Alex shares insights on user engagement, the importance of data-driven decision-making, and the concept of bundling versus unbundling in product offerings. They explore the significance of understa...

In this conversation, Ben Morrell and Alex discuss the intricacies of go-to-market (GTM) strategies within the product life cycle, particularly in the context of the crypto and blockchain space. Alex shares insights on user engagement, the importance of data-driven decision-making, and the concept of bundling versus unbundling in product offerings. They explore the significance of understanding us...

In this conversation, Matt Lerner shares his extensive experience in B2B lead generation, discussing the common pitfalls startups face and the importance of understanding customer journeys. He emphasizes the need for experimentation and learning, identifying effective channels for lead generation, and the role of AI in enhancing marketing strategies. Matt also highlights the significance of hiring...

Matt Lerner draws on deep B2B lead generation experience to reveal the most frequent mistakes startups make, with a strong focus on truly mapping and understanding the customer journey. He underscores the necessity of ongoing experimentation, rapid learning, and channel mastery to discover which acquisition tactics deliver results. Matt also explains how AI, when layered on a foundation of custome...

In this episode, Jason Friedlander explores how go-to-market strategies are transforming in the era of AI. He underscores why maintaining a human touch in content creation matters more than ever, how startups can build trust in a crowded, low-barrier market, and the growing role of real-time perception analysis. Jason also delves into the challenges of standing out and the critical need for founde...

In this conversation, Jason Friedlander discusses the evolving landscape of go-to-market strategies in the age of AI. He emphasises the importance of human touch in content creation, the need for startups to build trust in a low-barrier market, and the significance of real-time perception analysis. Jason also highlights the challenges of differentiation and the necessity for startup founders to un...

Interview with Don Lazzari, President, Delivering Value In this conversation, Don Lazzari shares his extensive experience in sales and consulting, focusing on the critical aspects of building and managing a sales team, especially in emerging companies. He discusses the importance of recognizing when a founder-led sales approach needs to evolve, the significance of hiring the right sales talent, an...

In this conversation, Don Lazzari shares his extensive experience in sales and consulting, focusing on the critical aspects of building and managing a sales team, especially in emerging companies. He discusses the importance of recognizing when a founder-led sales approach needs to evolve, the significance of hiring the right sales talent, and the common pitfalls that founders encounter in the sal...

Interview with: Andrew Wierzan, Owner, Skyward Shift In this episode, Ben Morrell and Andrew Wierzan explore the critical role of mentorship in career development, especially within sales and technology. Andrew reflects on his own journey, underscoring the importance of building a strong foundation, adapting sales strategies as markets evolve, and cultivating trust through meaningful relationships...

Interview with: Britta Schellenberg, Chief Flower Officer, Pryjma Petals In this episode, Britta shares her journey from the corporate world to becoming Chief Flower Officer at Prijma Petals. She opens up about the challenges and opportunities of stepping into entrepreneurship, the lessons learned in sales and marketing, and the importance of listening to customer feedback. Britta also highlights...

Interview with: Volker Ballueder, Founder, Obnatus In this episode, Volker reflects on his journey from Germany to becoming a sales leader and coach, highlighting the vital role of alignment and emotional intelligence in leadership. He explores the challenges startups face in keeping feedback loops active, navigating founder dynamics, and building a positive company culture. Volker emphasizes the...