GTM Disrupted with Mike Smart

GTM Disrupted host Mike Smart grabs a few minutes with Nishant Taneja, a GTM and product marketing expert and thought leader to discuss how B2B SaaS leaders can align to drive profitable growth. Nishant shares his insights based on previous go-to-market experience with public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant and Mike dive into a crucial but overlooked fa...

GTM Disrupted host Mike Smart meets with Roee Hartuv, a Revenue Architect at Winning by Design, a global B2B revenue consulting and training company. Roee shares insights from his work at Winning by Design, successfully implementing the "bowtie” framework and using a model driven approach scale SaaS companies no matter what stage they are. Roee and Mike unpack the critical challenges and opportuni...

GTM Disrupted host Mike Smart and Rod Cherkas, author and CEO of HelloCCO explore how customer success has evolved into a key driver of growth in SaaS businesses. Rod draws on his extensive experience as a customer success leader at companies like RingCentral, Marketo, and Gainsight to inform the discussion. He shares insights from his new book, REACH, and explains how SaaS companies implement thi...

GTM Disrupted host Mike Smart connects with Peter Ahn, a Sales Performance Coach, to explore the growth challenges and opportunities facing executives at early-stage and SMB companies. Together, they discuss strategies for scaling revenue, aligning teams, and driving growth in today’s dynamic markets. Peter highlights common sales challenges faced by both product-led growth (PLG) and sales-led gro...

GTM Disrupted host Mike Smart is joined by Marlon Davis, a Fractional Chief Product Officer with over 25 years of product management and product executive experience in healthcare, Insurtech, edtech and environmental sustainability. Marlon breaks down the unique demands of product leadership in private equity- owned companies. He shares why understanding the type of PE firm is crucial for role ali...

GTM Disrupted host Mike Smart reconnected with Scott Sehlhorst, a product strategy expert leveraging over 30 years of product management, engineering, and software development experience helping companies improve product decision-making and producing valuable outcomes for the business. Scott shares his views on how to use the “product trio” to balance speed with strategic precision in an environme...

GTM Disrupted host Mike Smart meets with Barrett King, Sr. Director of Revenue at New Breed, an Elite HubSpot partner. In his role Barrett leverages his previous 9 years of successful partner leadership roles at HubSpot. Barrett shares his insights on the power of partnerships in driving business growth. He explains how the best partnerships in the SaaS space can go beyond immediate revenue genera...

GTM Disrupted host Mike Smart sits down with Suresh Madhuvarsu , a 4X founder and currently CEO of SalesTable, a revenue enablement and sales readiness platform. Together they explore the critical challenges facing modern sales teams and how to navigate them. Suresh shares his insights from conversations with 100’s of C-Suite executives on the strategic shifts that must be considered to maintain a...

GTM Disrupted host Mike Smart reconnected with Nils Davis, product management expert and author for another exciting interview. Nils put a spotlight on key factors impacting product managers in the B2B space. He also shares what he believes are the essential skills of product management success. It may a surprise to learn that Nils puts a premium on developing soft skills and the ability to commun...

GTM Disrupted host Mike Smart was able to get a few minutes to chat with Phil Hornby, a highly experienced product leader, coach, and technologist with over 20 years of experience in a variety of roles and industries. Phil sheds light on the shifting dynamics within the profession and highlights the need for product teams to embrace a boarder and more commercial aspect of the role. Phil maintains...

GTM Disrupted host Mike Smart sat with Victor Brown, Founder & CEO of Xcellent Life, a digital health company transforming healthcare with innovative software technology. Victor shared his insight on a range of topics reflecting his journey as an early-stage Founder and CEO. Victor discusses the intersection of technology, health, and entrepreneurship. Key Take Aways from this episode include:...

GTM Disrupted host Mike Smart had an exciting time reconnecting with Kevin Smith, the CPO at Therapy Brands, the leading provider of practice management, solutions for mental and behavioral health providers. Kevin gives listeners valuable insight as he shares his diverse career journey through roles in finance, strategy, and healthcare tech. His success has come from taking measured risks and purs...

GTM Disrupted host Mike Smart was able to grab a few minutes to chat with Laura Fay, tech industry veteran, enterprise software executive, author and thought leader to discuss the evolution of product leadership and the next growth driver for B2B tech – Experience-Led Growth (XLG). Laura explains the XLG Manifesto, the core values of XLG and shares her views on what product leaders must do now to...

GTM Disrupted host Mike Smart sat with Michael Israel, Vice President of Community at Zuper, a leading provider of field service management software. To discuss the impact service excellence has on go-to-market and growth. Michael shares how prioritizing customer-centric approaches drives growth and customer loyalty. Key Take Aways from this episode include:  Small Actions, Big Impact  Service E...

GTM Disrupted host Mike Smart grabs a few minutes with Ben Foster, Co-Founder and Partner at Prodify a product consultancy and co-author of “Build What Matters” a book that explores the Vision-Led Product Management Framework. Ben offers his take on succeeding as a CPO or VP of Product. His key message is shift to offense to thrive in the role. Key Take Aways from this episode include:  Overcomin...

GTM Disrupted host Mike Smart reconnected with Ed Kless, Senior Director of Partner Development and Strategy for Sage Business Solutions to get his insights on how knowledge-based services are driving customer growth. Ed provides a unique perspective based on more than 20 years in partner strategy and development at one of the leading cloud business management solutions providers. According to Ed,...

GTM Disrupted host Mike Smart meets with Laura Marino, CPO, C-suite Advisor, Board Member, and Lecturer to discuss the urgency to adjust product strategies during uncertain business conditions. Laura provides insights based on a solid foundation in product leadership as well as B2B enterprise software. She gives us a few invaluable best practices to improve alignment with C-Suite partners on produ...

GTM Disrupted host Mike Smart managed to grab a few minutes with Mike Lubansky, SVP of Product Management for one of the leading providers of regulatory compliance technology to discuss how product management has evolved, especially for product leaders. Mike shares his personal evolution from business development to product executive and his transition from a product leader for a small company to...

GTM Disrupted: The new and higher bar for product executives GTM Disrupted host Mike Smart sat with Mo Weitnauer, CPO of a fast-growing clinical data exchange company to discuss the new and rising bar for product organizations and specifically product executives. Mo shares from her diverse background as a strategy executive, health tech domain expert and former McKinsey consultant how as the funct...

GTM Disrupted host Mike Smart recently got a chance to spend a few minutes with Rich Mironov, Silicon Valley start-up veteran and software product executive expert, coach, and mentor to discuss what CPOs must do to thrive in a modern software company. Rich shares from his experience as a “smokejumper” parachuting into over 13 engagements as an interim product executive. According to Rich, the prio...

In a recent conversation, GTM Disrupted host Mike Smart sits with Donna Weber customer onboarding expert and author of “Onboarding Matters” to discuss the evolution of customer engagement and the challenges many B2B tech companies must overcome to deliver greater value to their customers. Donna shares the six-stage approach detailed in the book for more effective onboarding. Key Takeaways from thi...

GTM Disrupted host Mike Smart grabs a few minutes with Mark Stiving, Ph. D., and Chief Pricing Educator of Impact Pricing. They do a dive deep into the world of B2B SaaS pricing and sales strategies. Mark shares insights on the evolving dynamics of pricing in the SaaS industry and how market segmentation, product packaging, and pricing metrics play a pivotal role. Mark sheds light on key concepts...

GTM Disrupted host Mike Smart chats with Karthik Suresh Co-Founder of Ignition, an early-stage Go-to-Market platform designed to align sales, marketing, and product teams and enhance GTM outcomes. Karthik shares his thoughts on how to build go-to-market excellence; the only viable MOAT for B2B SaaS companies. His insights come from more than 10 years of experience in product and engineering roles...

GTM Disrupted host Mike Smart sits with Jason Vander Meer a serial CPO in the B2B SaaS industry. Jason shares his views on how the CPO role has changed in recent years and what it takes to succeed in the job. Jason’s insights and best practices come from nearly 20 years of experience in a variety of product leadership roles including CPO for several midmarket B2B software companies. He shares a pe...

GTM Disrupted host Mike Smart gets a chance to talk go-to-market, ABM and customer growth practices with Adam Turinas, CEO & Founder of Health Launchpad a health tech marketing consultancy. His new book “Total Customer Growth” outlines how to use ABM to impact topline results. Adam reveals how several health tech companies have benefited from ABM by adopting concepts including precise targetin...