Growth Journal with Jasper

Steven, the CCO of Diabatix, discusses the challenges of aligning sales and marketing in the company. He shares insights on measuring the success of inbound marketing efforts and the surprisingly effective tactics they have used. Steven also talks about the importance of combining online and offline marketing, including hosting dinner events for relationship building. He offers advice for companie...

In this conversation, Jasper Meurs and Marnik Vanderbroek explore the multifaceted journey of entrepreneurship, emphasizing the importance of communication, leadership, and the balance between work and personal life. They discuss the challenges of public speaking, the significance of creating engaging content, and the necessity of saying no to maintain focus and energy. Marnik shares insights from...

Come along as we explore the fascinating story of Belgian-born Tom Pennings, who discovered his calling in the heart of Silicon Valley's innovation district. Tom discusses his experiences from navigating the tech world with industry titans like Apple and Google, all while blazing his path with a fierce passion for technology. His open observations provide listeners with priceless insight for follo...

The Gstaad Guy is an Instagram account that creates parody content about the 1%, in the process positioning himself as the perfect account to influence the affluent. Additional Resources YouTube video for this episode The Gstaad Guy Instagram Account Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jasper...

Belmond is a Luxury Hotel Chain that I think does a great job at their marketing. More specifically one of my core believes in marketing: Don't Sell. Most of the time people aren't looking to be sold at the moment when you reached them with your marketing message. So the best thing to do is to inspire them instead of selling to them.   Belmond is especially great at this when you look at their Ins...

Optimizing Google Ads campaigns shouldn't be difficult. There are just a couple of really important concepts that you will need to keep in mind while optimizing your campaigns. Master this concept and your campaign ROI will be going up really soon! Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jasperme...

In this episode I am joined by  Nick Notas , a dating and confidence consultant, to have a conversation about the impact of conversational AI on our work and mainly on content creation. With ChatGPT and the New Bing there is a lot happening in this space, so I hope this will bring some value to you! Nick Notas Website YouTube Instagram TikTok Additional Resources New Bing experience ChatGPT Connec...

10X your email marketing results by adding more personalization and relevance to your email strategy. In this episode I will talk about how SUITSUPPLY is a great example of how to do email marketing right. We'll also take some lessons from this on how we can improve our own email marketing. Additional Resources Blog post:  Relevance is the key to (email) marketing success Connect with Me YouTube:...

The time of a one size fits all email newsletter is long gone. If you want to be successful at email marketing, you have to personalize your emails.   Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www...

Most of the time you should not overthink if whatever you're creating is ready to be put out there for the world to see. You should just launch it as soon as possible and make adjusments and add features along the way. Additional Resources What I Learned From a Year of Consistent Content Creation Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jasp...

You might not have enough tasks to justify a real fulltime personal assistant, but you can definitely benefit from having your own virtual personal assistant. This is exactly what I have built using HubSpot's Automation features.   In this episode I will talk about 4 of my favorite automations that help me close more deals an staying on top of things.   Connect with Me YouTube: https://www.youtube...

Recently I have decided to move my personal website from Webflow to Ghost. In this episode I'll talk about the thought process behind this move and what I love about Ghost.   Additional Resources Blog post: Why I moved my website from Webflow to Ghost About me page Connect with Me   YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.t...

Happy New Year everyone!   In this episode I looking back at my content creation process during the last year. And based on what I learned here I'll also talk about some changes I will be implementing for this year.   Additional Resources My Updated About Me Page Why I moved my website from Webflow to Ghost Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagr...

This episode is about how I overcame my fears when I got started with content creation and how you can do the same. It was inspired by a recent LinkedIn post by 37Signals founder Jason Fried .   Connect with Me YouTube:   https://www.youtube.com/jaspermeurs Instagram:   https://www.instagram.com/jaspermeurs/ TikTok:   https://www.tiktok.com/@jaspermeurs LinkedIn:   https://www.linkedin.com/in/jasp...

Never let a good crisis go to waste. These are the words Churchill is credited with saying in the mid-1940s as the world approached the end of WW ll. In this episode I'll talk about my perspective, as a certified HubSpot Consultant, on how the 2023 recession can actually be an opportunity to grow your business. Additional Resources Tim Cook interview [Video] Connect with Me YouTube: https://www.yo...

You are starting a new business and are ready to welcome your first clients. Great! But what's next? Since this is a question that comes up quite often I am going to share the 5 first things that I, as a marketing consultant, would do when I'm starting a new business. Additional Resources Blog: Google Ads For E-Commerce: A Simple Guide Connect with Me YouTube: https://www.youtube.com/jaspermeurs I...

After a 1 month break from podcasting I'm back to talk about what I learned from my 6-week content sprint, my content strategy going forward and why this 1-month break has been here in the first place. Additional Resources ahrefs blog 37signals YouTube channel Rework podcast Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https...

Getting people to your website is one part of doing marketing, making sure they take the action you want is the next piece of the puzzle. In this episode I will go over what goes into creating a high-converting landing page, including examples, actionable tips and mistakes I see quite often.   Additional Resources yourlandingpagesucks.com SAAS homepage above the fold Connect with Me   YouTube: htt...

Creating high-converting ad campaigns should not be hard. Quite the opposite actually, the simpeler the better. There is just a couple of things you need to keep in mind when creating them, something I'll talk about in this episode.   Additional Resources Google Ads For E-Commerce: A Simple Guide Connect with Me   YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/ja...

To grow your business you need to be able to sell more, which is obvious. But what is exactly needed for an early-stage B2B startup to achieve this? I have consulted many early-stage B2B start-ups over the year and in this episode I'm going to talk about what I have learned that works.   Additional Resources ahrefs blog Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https:...

So many people and businesses are holding back from creating content because they think that whatever they can do it's not going to be good enough. This is the biggest mistake you can make for your business. Content is the game right now and if you are not at least learning how to create content for your business in the form of social media posts, blog posts, audio or video, you are going to lose....

In this second episode about my 6-week content sprint I will talk about everything we learned during the first days of the content sprint. One of the main things being that we actually got way more social media content out of a single podcast episode recording than we initially thought.   Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/...

If you want to improve your marketing efforts, you absolutely need to track how your marketing efforts are performing right now. In this episode I will explain how you can use UTM tags to easily track all of your marketing efforts. This will allow you to dive deeper into your campaign performance on different levels.   Because of this, these are literally the first steps I take when I start workin...

How do you create a great content calendar that your target audience will love? In today's episode I am talking with Emma Bradley about how you can create the best content calendar possible for your business. We answer questions like: How do you find interesting content? How often should I talk about my products? What tools can I use to create my content calendar? And more! Connect with Emma Bradl...

In today's episode I will go over a case study where I grew a client's highly-technical niche business from around 30 organic visitors a month to now over 2.000. I will share the basic strategy behind this, together with some actionable tips and examples. Connect With Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@j...