Green New Perspective

Energy bills have become a source of frustration for many people. They arrive once a month, often higher than expected, with little explanation for what’s driving the increase. At the same time, headlines point to artificial intelligence, electric vehicles, and a power grid under growing strain, but often fail to explain how these forces are connected or what consumers can actually do about them....

What happens when a digital manufacturing company is pushed to grow like software. Marleen Vogelaar, co-founder and CEO of Shapeways, shares what it really takes to scale hardware without overbuilding, overspending, or locking into the wrong decisions too early. She also breaks down why venture incentives often clash with physical businesses, what led to Shapeways’ collapse in 2024, and how the te...

Clean energy has a strange problem. The tech works. The economics often work. But deployment still isn’t scaling. In this Season 3 finale of the Green New Perspective Podcast, Dunya Jovanovic sits down with Kevin Berkemeyer, CEO and Co-Founder of Station A, to unpack what’s really slowing progress down. Station A is building a clean energy marketplace that makes decision-making faster, more data-d...

How are AI and climate pressures changing real buildings, not just theory? In this Green New Perspective episode, Robert Hemmerdinger, Chief Sales and Marketing Officer at Delta Controls, explains how building automation now supports safety, compliance, and ESG goals across hospitals, data centers, and universities. We dig into AI as a way to tackle labor and resource shortages, their new Building...

Recycling efforts overlook the complex global systems and overwhelmed infrastructure between trash and the processing plant. Inventor Ivan Arbouzov, successful in optics and electronics, founded ClearDrop to design household "pre-recycling" appliances. This radical idea promotes effortless individual participation and creates tools for better habits, sidestepping reliance on policy chang...

When people talk about sustainability, the conversation often drifts toward the visible symbols: solar panels, wind turbines, and electric vehicles. But for Stephen Hall and Nate Bolton of Genesis AEC, the real opportunity for change lies behind the walls and under the floors, in the invisible systems that keep facilities running. Genesis AEC, an engineering and construction firm headquartered in...

Behind every button press is a small but essential part — the tactile dome switch. Snaptron, a U.S. manufacturer based in Colorado, has spent 35+ years perfecting this component while keeping production entirely in America. In this episode, we talk with Nicole Kangos, Snaptron’s Director of Marketing, about modern manufacturing, digital transformation, and how strong marketing helps U.S. manufactu...

Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing? In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authentic...

We often focus on sustainability in everyday items—straws, bottles, bags. But the bigger problem lies in industrial supply chains. Christopher Winkler, SVP at Hoover Circular Solutions, joins the Green New Perspective podcast to talk about rethinking industrial packaging, cutting waste, and building a more sustainable, cost-effective system. ━━━━━━━━━━━━━━ 🎥 [WEBINAR] - From Cost Center to Revenu...

Methods Machine Tools isn’t your typical manufacturer. Family-owned since 1958, it helped shape modern U.S. industry, importing Japanese CNCs early, adopting five-axis machining in the ’90s, and pushing automation in the 2000s. With 350 employees in 7 U.S. locations, Methods sells machines and the automation that keeps advanced manufacturing moving. Jon Star, Director of Marketing, joined from ent...

Energy costs keep rising, grids are strained, and electrification is speeding up. Utilities and customers face more complexity and risk. Uplight helps them manage and earn from distributed energy resources. In this episode, Hannah Bascom, SVP of Growth, answers: 👉 What’s pushing grid demand? 👉 How smart tech and programs slash bills. 👉 How utilities are adapting. Want lower bills, insight into...

How do you innovate in an overlooked industry? William Gagnon, VP & COO at Excel Dryer, shares how they built a global brand with the XLERATOR hand dryer—staying U.S.-made, sustainable, and ahead of the curve. We talk product innovation, tariff resilience, and educating tough markets. 📚 Webinar: Managing Long & Fragmented Sales Cycles ━━━━━━━━━━━━━━━━ In our new webinar, we show you the 4...

Discover how Bevi co-founder Sean Grundy scaled a mission-driven water startup, eliminated 750M bottles, and raised $160M. 📚 B2B Marketing Trends for 2025: Report & Insights ━━━━━━━━━━━━━━━━━━━━━━━ Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement. 👉 Get The Report: https://info.npws.net/b2b-marketing-tr...

Aviation has been a lifeline for decades, connecting people, cultures, and businesses worldwide. But that connection comes at a cost: the industry is one of the hardest to decarbonize. Enter World Energy, the world’s first commercial-scale producer of sustainable aviation fuel (SAF). They’re not just making greener jet fuel—they’re pioneering a whole new way to bring new customers into the market...

Water is scarce where it’s needed most. Some regions face droughts, while others struggle with infrastructure and unreliable access. Traditional, centralized water systems—costly and slow to adapt—aren’t keeping pace. Enter Henry Charrabé, CEO of Seven Seas Water Group, which is rethinking how water is delivered. Through the water-as-a-service model, the company builds, finances, and operates dece...

This is the part no one likes to talk about: the wasted energy, the inefficient buildings, the millions spent keeping systems running that should have been optimized years ago. The numbers are too big to grasp, and the solutions are too incremental. And yet, some people insist that change is possible and that buildings don’t have to be relics of outdated infrastructure. One of those people is Brad...

Homes across the globe are cluttered with outdated smartphones, forgotten tablets, and laptops rendered obsolete by relentless progress. For many, the question lingers: where do these remnants of modernity go? Some land in drawers, others in landfills, with little thought to their environmental toll or the lingering data they hold. The uncertainty around safe disposal or data security often leads...

How do you grow a clean energy company from scratch? Gary Skulnik , CEO of Neighborhood Sun Solar, shares his winning strategies in our new Spotlight Episode 🤔 Here’s what we asked Gary: Have you ever used partnerships to scale your business? What worked? Do you think direct mailing still works for getting leads? How are you leveraging AI to better understand your audience? What’s the biggest cha...

The energy landscape is changing fast—what’s your take on it That’s exactly what we asked Russ Bates, the founder of NxtGen Clean Energy Solutions (NXTGEN), a company pioneering the transition to renewable energy for businesse 🎯 Here’s how NXTGEN is making waves: ✅ Customized solutions for solar, wind, and battery storage. ✅ EV charging, smart poles, and energy independence projects. ✅ Proven...

The demand for critical minerals like lithium, cobalt, and nickel is surging, driven by EVs, batteries, and clean energy. But extraction comes at a high cost. Momentum Technologies, led by CEO Mahesh Konduru, is transforming waste into value by reclaiming materials from spent lithium-ion batteries and rare earth magnets. From a small lab to a world-class facility, Konduru shares how Momentum blend...

The sustainability consulting space is getting crowded. So how do you stand out? In our latest Spotlight Series , we spoke with Angelique Dickson , President of Inogen Alliance, to find out how they’ve stayed relevant in this fast-moving industry. Related Resources: Podcast Rethinking EHS: https://www.inogenalliance.com/podcast Web: https://www.inogenalliance.com 🌍 Cleantech marketing podcast cre...

PFAS, or "forever chemicals," are a growing environmental and health crisis. They pollute our water and resist traditional cleanup methods. Our guest, Julie Bliss Mullen, is tackling this problem head-on as CEO of Aclarity, a company dedicated to destroying PFAS for good. In this episode, Julie shares how Aclarity is making a difference, the role of regulations, and the partnerships shaping the fu...

Greenwashing is a growing issue, leaving consumers unsure of which sustainability claims to trust. Enter Novi, a platform that verifies claims through data and partnerships with certification bodies. In this chat with founder Kimberly Shenk, we discuss transparency challenges, the role of data, and how brands can avoid greenwashing while earning consumer trust. Guest: Kimberly Shank, CEO of Novi C...

In this Green New Perspective Spotlight, Dunya chats with Robin Laine, CEO of Transect, about how their tech helps renewable energy developers find the right land while managing community sentiment and environmental risks. Robin shares why AI alone isn't enough and highlights Transect’s latest tools for solar and wind projects.  🎥 Guest: Robin Laine, CEO of Transect Inc 🔗 Web: http://www.transec...

In this conversation, Lee Taylor, founder and CEO of REsurety, discusses the company's mission to accelerate the transition to a zero carbon future through innovative software and services for the clean energy ecosystem. He highlights the challenges in clean energy trading, the introduction of CleanTrade as a solution, and the importance of transparency and liquidity in the market. Additionally, T...