Scott Sutter
Going Fractional
Going Fractional is the essential podcast for executives ready to transition from full-time roles to high-impact, flexible fractional work. Hosted by Scott Sutter, founder of Creating a Podcast and Easty Marketing Group, each episode features candid conversations with successful fractional leaders—CMOs, CFOs, COOs, and other C-suite pros—who’ve taken the leap and built thriving portfolio careers. We uncover the mindset shifts, strategies, and systems that help experienced executives position their value, attract ideal clients, and scale their impact—without sacrificing freedom or income. Wheth...
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You’re Not Selling Moving — You’re Selling TRUST | AJ Schneider on Service-Based Differentiation 21.10.2025 36:12
You’re Not Selling Moving — You’re Selling TRUST | AJ Schneider on Service-Based Differentiation In this episode of Going Fractional , Scott Sutter sits down with AJ Schneider , President of Wheaton World Wide Moving and The Wheaton Group, to challenge conventional wisdom around sales, marketing, and brand differentiation in service businesses. AJ shares what most companies get wrong about custome...
How to EXPLODE your ecommerce marketing with Keith Hubert - Going Fractional 02.10.2025 28:39
From Corporate CMO to Fractional Marketing Expert: Keith Hubert's E-Commerce Journey In this episode of Going Fractional, host Scott Sutter sits down with Keith Hubert, a fractional CMO specializing in e-commerce marketing. Keith shares how he transitioned from leading marketing at Crate Room for 10 years to building a thriving fractional practice helping multiple brands scale from hundreds of tho...
Going Fractional Debut Episode - Tobias Brauer, Fractional CMO - Win-wins for you and your clients 01.08.2025 25:39
In this episode of Going Fractional , host Scott Sutter sits down with Tobias Brauer , a seasoned fractional CMO and founder of SolvStat , to unpack what it really takes to thrive in the fractional executive space. Tobias shares his transition story from full-time leadership to independent fractional work, detailing how he positions himself, lands clients, and builds systems to scale value without...
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