FutureCraft Marketing

Why Customer Success Can't Be Automated (And What AI Can Actually Do) In this special year-end episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills sit down with Amanda Berger, Chief Customer Officer at Employ, to tackle the biggest question facing CS leaders in December 2026: What can AI actually do in customer success, and where do humans remain irreplaceable? Amanda brings 20+...

Join hosts Ken Roden and Erin Mills as they reflect on an incredible Season 2 of the FutureCraft GTM podcast. From pilot purgatory to agent swarms, they unpack how AI in go-to-market evolved throughout the year, share their biggest lessons learned, and make bold predictions for 2026. Key Topics Covered Season 2 Reflections [00:01:00] The slow start vs. strong finish of AI adoption Pilot purgatory...

Boring Problems, Big Wins, Community‑Driven AI Adoption AI is not overhyped, it is under-implemented. Ken Roden and Erin Mills chat with Sheena Miles on how to move from tool obsession to behavior change, her three stage framework, and the practical KPIs that prove progress before revenue shows up. We also talk AI policy that unlocks safe experimentation, community as an accelerator, and Sheena de...

What happens when an Atlassian marketing veteran who decorates cakes and rides motorcycles decides the traditional marketing funnel is completely broken? You get Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian, author of "Human-Centered Marketing," and today's guest on FutureCraft. Ashley has spent 8+ years at Atlassian revolutionizing how B2B marketers think about customer journey...

Episode Summary: Rebecca Shaddix joins Erin and Ken to blow up tired go-to-market tropes and rewrite what it means to lead with product marketing in an AI-native era. She shares the frameworks behind “acceptable mistakes,” why critical thinking is the superpower in a world of noisy AI outputs, and how to avoid chasing 80 experiments that go nowhere. If you’re a CMO, PMM, or founder trying to separ...

We talk with Lennard Kooy, CEO of Lleverage, about why nobody actually cares about AI—they care about outcomes. Lennard drops hard truths on why most companies are moving too slow, how to accelerate adoption by assisting before replacing, and where agentic workflows are creating real ROI. He also demos a live “gladiator challenge” of building a cold outreach AI agent from scratch, and outlines wha...

In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares insights on why organizations are still struggling with the same human change management challenges from a year ago, despite significant advances in AI technology. The conversation covers practical fram...

Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is yo...

In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through the noise and the slop around AI and go-to-market. Chris breaks down how today’s AI isn’t solely about scale or speed it’s about whether your thinking actually changes how people lead. From RAGs and reporting frameworks to the future of SaaS, softwa...

What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision, systems thinking, and being willing to suck at something new. Chase went from Marine Corps Osprey pilot to TikTok-famous agent builder. He’s now helping thousands of creators and founders move from prompt ex...

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building sca...

In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional intelligence, and managing paradoxes during times of rapid change. Mike emphasizes the importance of adopting a mindset that balances competing truths, managing stress, and fostering team dynamics in high...

This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes baking recipes and grocery lists using GPT.    The main highlight of the episode is the interview with Jonathan Kvarfordt a.k.a. Coach K. He is the Head of Growth at Momentum.io and CEO of GTM AI Academy....

AI, BDRs & Building a GTM Team of the Future – with Rachel Truair, CMO at Simpro Group Episode Title: How to Scale GTM with AI Agents, Digital Twins & a Growth Mindset Still wondering how AI fits into go-to-market? This episode delivers a masterclass in what actually works—from real AI SDR deployments to digital twins for execs. If you’re leading a GTM team, Rachel Truair's playbook is req...

We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution. They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what’s working—and wh...

“Assume AI does everything..." In this episode of the FutureCraft Marketing podcast, hosts Ken Roden and Erin Mills discuss prompt refinement with ChatGPT and Claude and how AI can be used for personal health goals. Special guest Matt Hines shares his expertise on leveraging AI for personalization, customer journey mapping, and segmentation. The conversation explores strategic planning, innovation...

Episode Summary: In this week’s episode of the Futurecraft Marketing podcast, hosts Ken Roden and Erin Mills interview guest Lara Shackelford, a prominent AI strategist and thought leader, about moving beyond use case frenzy and getting strategic with AI-first and focused strategies. Throughout the discussion, they explore the nuances of implementing AI in marketing beyond basic use cases. 00:00 I...

Episode Summary:  Hosts Ken Roden and Erin Mills interview Andy Crestodina, co-founder and CMO of Orbit Media. They discuss the impact of AI on search and SEO, the future of AI in marketing, and how marketers can leverage AI tools to improve their content strategy. Andy shares insights on using AI for on-page optimization, link building, and gaining deeper insights from analytics data. He emphasiz...

Episode Summary:  In this episode, hosts Ken Roden and Erin Mills talk AI and brand marketing with guest Karrie Sanderson. They discuss how AI is reshaping marketing and the importance of leveraging AI for customer research and deeper insights. Karrie emphasizes the need for brands to maintain authenticity and build trust with customers in the age of AI. She also shares strategies for safeguarding...

Episode 4: Marketing Is in Its AI Era: Strategies, Tools, and Insights with Tahnee Perry Interview: Tahnee Perry Episode Summary: In this episode, hosts Ken Roden and Erin Mills explore the ways AI is reshaping marketing strategies with Tahnee Perry, an expert in AI-powered marketing. They discuss the accessibility of AI tools for marketers, the benefits of using AI in content creation and distrib...

Episode Summary:  In this episode, hosts Ken Roden and Erin Mills dive into marketing operations and analytics and discuss how generative AI is transforming MOPs. They share personal experiences with AI, such as using ChatGPT to solve tech issues and uploading personas for board meetings. Then, Ken and Erin talk to Grant Grigorian, a marketing operations expert and CEO of Mogi Technologies. Grant...

Episode Summary: In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on inspiring marketers, aligning use cases with stra...

In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers looking to leverage AI. The episode features a speci...

Join us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation. Whether you're a CMO looking to stay ahead of the curve, a marketing profes...