Fully Managed

Here are three things you’ll learn in this episode:   ✅ The challenges of multilingual communication: The episode delves into the complexities of multilingual campaigns, specifically referencing a project that required translation into 22 different languages and dialects. Ray discusses the importance of lived experience and cultural understanding over simple translation, emphasizing the nuances o...

On today’s episode, Tracy Petrucci from Petrucci Marketing talks to Daniela, Penji’s Partnership Coordinator, about the simplicity of websites and the importance of clear communication in marketing. They emphasize the need for simplicity, clear branding, and straightforward information on websites. They also critique overly complex websites and the use of stock photography, favoring a more persona...

Here are three things you’ll learn in this episode:   1. Starting an Agency with a Client-First Mentality: Corey founded Lockern Digital in 2019 after experiencing frustration with large agencies that lacked empathy and transparency. His vision was to create an agency focused on integrity, client performance, and avoiding bureaucracy, which he believes has led to sustained success over five years....

Here are three things you’ll learn in this episode:   ✔️ The reality of 9-to-5 jobs vs. entrepreneurship   ✔️ How systems and automation can create time freedom   ✔️ The evolution of digital marketing and online business since the early 2010s   About Amanda Rivera     - Website: https://expansionwithamanda.com/meet-amanda - IG : @ExpansionWithAmanda   ✨Sponsors✨   Penji, the human-first creative...

Here are three things you’ll learn in this episode:   1. Mission-Driven Software Development: Three-Sided Cube is a UK-based software agency that builds custom software solutions with a focus on making a positive impact. They work with clients like the American Red Cross and the UN to create digital solutions aimed at solving significant global problems.   2. The Value of Human Connection in Podca...

Here are three things you’ll learn in this episode:   1. Background and Passion for Speaking 2. Social Media Strategy and Growth 3. Impact of Social Media on Leadership   About Ty and his social media   - Website: https://tybennett.com/ - Instagram: https://www.instagram.com/ty.bennett   ✨Sponsors✨   Penji, the human-first creative subscription service for agencies and teams.   Enter code for 15...

Here are three things you’ll learn in this episode:   ✅ How understanding business finance improves marketing strategies & lead generation   ✅ Scaling the right way—balancing growth with operational efficiency   ✅ **Profit First methodology** & why cutting expenses is often smarter than chasing more sales   About Brody Rotzoll and Tegrity   - Website: https://www.tegrity.marketing/ - LinkedIn:...

Here are three things you’ll learn in this episode:   1. Focus on YouTube as a Marketing Tool 2. Understanding Audience and Content Alignment: 3. Niche Down Strategically     Subscribe to our weekly newsletter:   About Aurett and  her social media     - Website: https://essetinomedia.substack.com/ - Youtube: https://www.youtube.com/@EssetinoMedia   ✨Sponsors✨   Penji, the human first creative su...

Here are three things you’ll learn in this episode:   ✅ How strategic messaging and branding can make or break a company’s positioning   ✅ Why industry specialization helps businesses stand out and build authority   ✅ How Penrod carved out a niche in the competitive Salesforce consulting space   About Matt Fiel and Penrod   - Website: https://penrod.co/ - LinkedIn: https://www.linkedin.com/in/m...

Here are three things you’ll learn in this episode:   ✅ The power of organic marketing and why it leads to long-term engagement   ✅ How SEO is becoming a major focus for businesses looking to grow online   ✅ The challenges and benefits of social media marketing for small businesses   About Ashelin Walker and Silesky   - Website: https://sileskymarketing.com/ - LinkedIn: https://www.linkedin.com...

Here are three things you’ll learn in this episode:   1. The Importance of Mindset for Business Owners: Amber McCue emphasizes the need for business owners to operate with a CEO mindset, focusing on strategic aspects like vision, team-building, and financial oversight rather than getting stuck in day-to-day tasks. A quiz on her website helps entrepreneurs assess whether they are operating as an em...

Here are three things you’ll learn in this episode:   1. Prioritizing Content in Web Design: Instead of focusing on visual design first, Jolly Creative Agency prioritizes gathering and creating content before building a website. This approach ensures that the messaging, story, and client connection are clear and aligned, preventing the creation of visually appealing websites that lack meaningful c...

Here are three things you’ll learn in this episode:   1. Overcoming Setbacks and Finding Opportunity: Jordan shares a pivotal moment in their life—being expelled from high school—which forced him to explore unconventional paths. Instead of following the traditional college route, he discovered podcasting, entrepreneurship, and marketing, which ultimately led him to start his own business. This hig...

Here are three things you’ll learn in this episode:   1. Building a Strong Team: Rich emphasized the importance of hiring based on skill gaps and personality fit rather than strictly following corporate structures. Over time, he realized the value of bringing in experts to handle specific roles, such as designers, SEO specialists, and project managers. He also highlighted the concept of a "visiona...

Here are three things you’ll learn in this episode:   🔹 The role of AI in software development   🔹 Navigating HIPAA compliance in mobile and web applications   🔹 How process automation helps healthcare companies scale   About Ghazenfer Mansoor and Technology Rivers a   - Website: https://technologyrivers.com/ - LinkedIn: https://www.linkedin.com/in/gmansoor/   ✨Sponsors✨   Penji, the human-fi...

Here are three things you’ll learn in this episode:   1. KDG is a professional services firm focused on helping businesses move from 'making it work' to 'making it happen' by providing support in technology, strategy, and accounting. They emphasize improving operational efficiency and client satisfaction. 2. KDG prioritizes a strong set of core values, including thorough and transparent communicat...

On today’s episode, Chris Fink talks to Shannon, Penji’s Partnership Coordinator his unique path into the digital marketing world, emphasizing the importance of an entrepreneurial mindset and clear communication with clients to achieve real results.   Here are three things you’ll learn in this episode:   1. Chris Fink's entry into digital marketing was unconventional, stemming from his experience...

Here are three things you’ll learn in this episode:   ✅ How buyers’ behaviors have shifted—why SEO, cold emails, and outbound sales reps aren’t as effective as they once were   ✅ Why messaging and problem identification are the keys to cutting through the noise and driving conversions   ✅ The importance of demand capture vs. lead generation and how SaaS companies can attract and nurture long-te...

Here are three things you’ll learn in this episode:   🌎 How to Build a Profitable E-Commerce Business   🤝 The Evolution of E-Commerce & Online Marketing   💡 Strategies for Getting Your First 100 Sales   About Fernando:   - Website: https://fernandosustaita.com/courses/ - YouTube: https://www.youtube.com/@FernandoSustaita/videos   ✨Sponsors✨   Penji, the human-first creative subscription servi...

Here are three things you’ll learn in this episode:   1. The Importance of a Holistic Marketing Approach: Oozle Media emphasizes a holistic marketing strategy, treating marketing as an ecosystem where various elements—SEO, content, paid ads, and traditional marketing—work together. A business that relies too heavily on one tactic risks stagnation, making an integrated approach more effective.   2....

Here are three things you’ll learn in this episode:   1. Niche Focus and Evolution: Interchanges began as a web design company over 20 years ago and evolved into a full-service digital marketing agency specializing in industrial and B2B sectors. Niching down to industrial companies was critical to their success, focusing on sectors like chemical companies, equipment manufacturers, and distributors...

On today’s episode, Leslie Jones talks to Shannon, Penji’s Partnership Coordinator, about the balance between structure and flexibility in agency life, the importance of recognizing individual strengths within a creative team, and how a storytelling-first approach helps businesses uncover and communicate their unique value.   Here are three things you’ll learn in this episode:   1. Balancing Struc...

Here are three things you’ll learn in this episode: Andrew emphasizes the importance of a strong brand guide and image plan when marketing on platforms like Amazon, using the example of a hairbrush for chinchillas to illustrate how to tailor product presentation. He discusses the strategic considerations for choosing the right e-commerce platform, highlighting the unique strengths of platforms lik...

Here are three things you’ll learn in this episode:   1. Focus on Technical Expertise in HubSpot: Theia Strategies specializes in the technical aspects of HubSpot, such as coding, integration, and account structure, rather than broader marketing strategies like demand generation or ads. This niche focus allows them to cater to the increasing number of businesses using HubSpot, ensuring a consisten...

Here are three things you’ll learn in this episode:   1. Adaptability in Digital Marketing: The agency highlights the importance of adapting to changes in marketing trends, like the rise of influencer marketing, and keeping up with evolving digital marketing practices. They continuously adjust their services based on market needs. 2. Growth Through Trial and Error: The agency expanded its services...