Founders' Marketing Compass

In this milestone 30th episode of Founders’ Marketing Compass, host Etgar Shpivak sits down with Ron Oren, co-founder and CMO of Imagen, to explore the delicate balance between brand building and performance marketing in early-stage startups. The conversation dives deep into translating company-level KPIs into actionable marketing metrics, the power of local marketing strategies, and why startups...

In this insightful episode of Founders' Marketing Compass, host Etgar Shpivak interviews David Howland, CMO of Earnix, about navigating the complex world of B2B SaaS marketing. With extensive experience as a three-time B2B SaaS CMO and a decade at NASDAQ, David shares valuable perspectives on translating high-level business metrics into actionable KPIs, measuring both performance marketing and bra...

Join host Etgar Shpivak on Founders' Marketing Compass as he interviews Jason Harper, founder of Ready Signal and AI economist. Jason shares his journey from economist to GoDaddy employee to Ford executive, before founding his own successful consulting company. Discover his unique perspective on marketing effectiveness, team building, and the critical founder-marketer relationship. Jason reveals p...

In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Talor Sax, Managing Partner at eHealth Ventures, recently recognized as a leading health tech VC. With over two decades of experience in health tech, Talor shares crucial insights on what investors look for in early-stage health tech startups. From understanding market dynamics and establishing value pro...

In this insightful episode of Founders' Marketing Compass, host Etgar Shpivak interviews Lior Handelsman, Partner at Grove Ventures and co-founder of SolarEdge (a company that reached a $20B valuation). Drawing from his 15 years of experience leading product strategy and marketing, Lior shares invaluable wisdom on building effective marketing teams for early-stage startups. From understanding mark...

In this episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Ira Belsky, the Co-founder and Co-CEO of Artlist. Ira shares his journey from video creator to entrepreneur, explaining how Artlist emerged from his own need for better content licensing for creators. The conversation delves into how Artlist navigated the rise of generative AI, maintained impressive marketing ROI met...

In this episode of Founders' Marketing Compass, host Etgar Shpivak interviews Alex Frenkel, CEO and co-founder of Kai.ai, a platform revolutionizing mental health support. Frenkel shares his journey from clinical psychologist to tech entrepreneur, explaining how Kai.ai evolved from a B2C to B2B2C model. The platform combines AI with human therapists to provide scalable emotional support, enabling...

In this insightful episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Udi Ledergor, Chief Evangelist & former CMO at Gong, to explore the strategic landscape of B2B marketing leadership. Udi shares his revolutionary "95-5 Rule" of B2B marketing, revealing that only 5% of your potential market is ready to buy at any given time. This principle fundamentally changes how compani...

In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak interviews Dor Eligula, CEO and co-founder of Bridgewise. As a second-time founder at just 29, Dor shares invaluable insights from his journey leading a successful FinTech enterprise. The conversation delves deep into the evolution of marketing KPIs in B2B enterprise software, featuring a fascinating case study of Brid...

In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Barrel Kfir, Partner at Dell Technologies Capital. With an impressive background in computer science intelligence corps and venture capital, Barrel shares invaluable insights about marketing strategies for startups at different stages. As a seasoned investor focused on cybersecurity, enterprise infrastru...

In this insightful episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Maya Ber Lerner, co-founder and CEO of Chiefy, a surgical team collaboration platform. As a biomedical engineer turned software expert married to a surgeon, Maya shares her unique journey of transforming her husband's frustrations with surgical team communication into an innovative healthcare solution. The...

In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak welcomes Maya Szutan Azoulay, Partner at lool ventures, to discuss the intricate relationship between startups and their marketing teams. With her unique background spanning from Special Forces to leading operations at successful startups like Hi Bob and Venn, Maya brings invaluable insights from both the operational a...

In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Reut Rachel Geva, a seasoned founder and investor. Reut shares her journey from a high school programmer to a successful entrepreneur and investor, offering invaluable insights on defining marketing KPIs, balancing short-term goals with long-term vision, and the realities of running a startup. Her unique...

In this engaging episode of "Founders' Marketing Compass," host Etgar Shpivak sits down with Orlie Gruper, General Partner at Mobilitech Capital. With 19 years of experience in the mobility sector, Orlie shares invaluable insights on startup marketing strategies, the importance of clear messaging, and the role of marketing in a startup's success. Drawing from her diverse background as a founder, i...

In this captivating episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Will Decker, a seasoned investor and advisor who built the media and retail programs at Plug and Play, where he invested in hundreds of startups and helped build nine unicorns. With a wealth of experience in data science, product management, and early-stage fundraising, Will shares invaluable insights on...

In this enlightening episode of "Founders' Marketing Compass," host Etgar Shpivak sits down with Dr. Maya Huber, co-founder and CEO of TaTiO, a virtual job simulation platform. With 15 years of recruiting experience and a PhD in the future of work, Dr. Huber shares invaluable insights on building and managing marketing teams in startups. She discusses the journey of TaTiO, from its inception to it...

In this enlightening episode of Founders' Marketing Compass, host Etgar Shpivak sits down with Paul Knegten, former CMO of Outbrain and Beeswax, and a seasoned startup founder. Paul shares invaluable insights on the dynamic relationship between startup founders and their marketing teams. Drawing from his rich experience in both enterprise companies and startups, Paul discusses the challenges of tr...

In this episode of "Founders' Marketing Compass", Etgar Shpivak hosts Didi Azaria for an in-depth discussion on startup marketing. They explore how to define and determine the Ideal Customer Profile (ICP) and at what stage. Didi shares insights on setting clear success metrics, when to cut losses, and when to double down on investments. They discuss dealing with the challenges of incrementality in...

Avishai Ben Tovim, the co-founder and CEO of MDI Health, shares insights on building a marketing team and setting effective KPIs. He emphasizes the importance of aligning marketing objectives with company goals and using OKRs to set targets. Avishai also discusses the balance between short-term results and long-term strategy, as well as the collaboration between marketing and sales teams. He highl...

In this episode, Etgar Shpivak interviews Gadi Eliashiv, the co-founder and CEO of Singular. They discuss various topics related to building a startup and managing a marketing team. Gadi shares his journey from coding and hacking to starting his own company. He explains how he defines KPIs for his marketing team and how they have evolved over time. Gadi also talks about measuring the effectiveness...

In this conversation, Ohad Tzur, founder and investor, shares insights on building a successful marketing team for startups. He emphasizes the importance of aligning marketing goals with the stage of the company and defines different metrics for early-stage and growth-stage startups. Ohad also discusses the balance between short-term results and long-term strategy, the misconception about young fo...

In this conversation, Etgar Shpivak interviews Guy Binyamin, the CEO of Healthee, a platform that simplifies access to health benefits. Guy shares his journey from being a fighter pilot to starting Healthee and discusses the importance of execution and building a solid team. He emphasizes the long-term vision of the company and the need to balance short-term goals to build a brand. Guy also highli...

Bryan Kujawski, an entrepreneur, investor, and advisor, shares insights on building successful relationships between startup founders and their marketing teams. He discusses his transition from building an ad agency to an e-commerce product and emphasizes aligning marketing KPIs with overall business objectives. Bryan also highlights the need for founders to stay focused, listen to customers, and...

In this episode, Etgar Shpivak interviews Avishai Sam Bitton, a serial founder turned early-stage investor, about his journey and investment strategy. Avishai shares his approach to investing in founders rather than just the companies they build. He emphasizes the importance of connecting marketing goals to revenue and building a strong infrastructure for growth. Avishai also discusses the common...

In this conversation, Etgar Shpivak interviews investor Eran Savir to learn about building successful startup marketing teams. Eran shares his personal story and discusses the importance of experimentation, measuring metrics, and constantly reinventing marketing strategies. He emphasizes the need for founders to understand and track marketing activities, set goals and KPIs, and avoid micromanaging...