Foam-It-Right

In this episode of Foam-It-Right, hosts Frank Mortl III and Eddie Canales sit down with the past, present, and future leaders of the Spray Polyurethane Foam Alliance (SPFA).   Outgoing SPFA Board President Ken Wells reflects on his historic two-year term marked by record-breaking membership, staff changes, and updated marketing strategies. Then, incoming SPFA Board President Corey Poepping reveals...

In this episode, hosts Eddie Canales and Frank Mortl III dive into SPFA's Professional Certification Program (PCP), the industry’s gold standard. This certification shows that you're not just spraying foam but providing an engineered solution. To help us break down how to become certified and why it benefits your business, we have two industry leaders: Bonnie Strickler, President of Puff, Inc. and...

In this episode of Foam-It-Right, Frank Mortl III is joined by Candace Lord, The Green Cocoon, and Brandon Yocum, The Goley Companies, to discuss the toughest competitor in the SPF market: the uncertified "Chuck-in-a-Truck." We go beyond the frustration of being underbid to dive into the technical building science and professional credentials—such as the SPFA Professional Certification Program (PC...

Legislative rules dictate exactly how you spray, what you pay, and how you protect your business. In this episode of Foam-It-Right®, host Frank Mortl III dives into two of the most significant regulatory challenges facing the SPF industry today: shifting roofing policies in Florida and the scientific "mislabeling” of modern blowing agents. Special guests Mary Bogdan, R&D Fellow at Solstice Adv...

In this episode of Foam-It-Right®, hosts Eddie Canales and Frank Mortl III sit down with Craig Brightup, CEO of The Brightup Group LLC, a government relations consulting firm in Washington, DC, to decode the massive legislative shifts affecting your rig and your bottom line. We dive into the Supreme Court’s landmark ruling on IEEPA-based tariffs, the rollout of the "One Big Beautiful Bill" (OBBB)...

Is your paperwork a chore or your best insurance policy? In this episode of Foam-It-Right®, hosts Frank Mortl III and Eddie Canales dive into the high-stakes world of jobsite documentation. We're not just about filling out forms; we’re about protecting your profit and professional reputation in an industry where getting it right is everything. Special guests Robert Naini from Spray Foam Advisor an...

In the inaugural episode of Foam-It-Right®, hosts Frank Mortl III, CAE, and Eddie Canales of the Spray Polyurethane Foam Alliance kick things off with a preview of the SprayFoam 2026 Convention & Expo, taking place March 22–25 in Las Vegas. Joined by Gary Harvey, President and CEO of Wedge Roofing, and Lisa Smith, SPFA’s Director of Member Engagement, the conversation explores why this year’s...

Foam-It-Right with SPFA is the new podcast from the Spray Polyurethane Foam Alliance, created for spray foam contractors, suppliers, distributors, consultants, and applicators. Hosted by Frank Mortl III, CAE, and Eddie Canales, the show delivers practical, no-nonsense conversations to help you work smarter, stay compliant, and grow your business. Episodes feature industry experts and cover topics...