Fixed Ops Roundtable

Ed Roberts has spent 35 years in automotive retail and runs one of the most closely watched service operations in the country. As GM and COO of Bozard Ford Lincoln in St. Augustine, Florida, he’s on pace for more than 30,000 mobile service repair orders this year. That’s more than most dealers push through their entire service drive. His shop doesn’t have a technician shortage. Roughly 72% of his...

Mike Steinmetz went from New York actor to one of automotive’s go-to payments experts, spending 12 years inside dealerships fixing how they get paid. Today he’s the CEO of Dealerworks, a bootstrapped payments platform built specifically for car dealers. Here’s the number most stores have stopped looking at. Dealerships typically pay between 2% and 3.5% on every card transaction. Spread that across...

Dean Martin is VP of Marketing at Affinitiv, one of the first automotive software companies to connect its MPI platform directly to Meta AI glasses, and Richard Lupo, Fixed Operations Director at Apple Tree Honda and Acura in Asheville, North Carolina, are bringing a new approach to one of the most important revenue opportunities in dealership service departments: getting customers to approve reco...

Eric Zuniga works with dealerships across North America on fixed ops strategy, technician productivity, and technology. As vertical business manager for dealerships at ALLDATA, he partners with everyone from single-rooftop stores to the largest dealer groups in the country. He looks at a service department the way an operator does: where the time goes, and where it leaks. 👉 Register for the upcom...

Tyler Stephens of Elite EXTRA, an Epicor solution offering industry-leading last-mile logistics software, reveals how dealership parts delivery is quietly costing fixed ops departments wholesale customers they never knew they lost. Here's why that matters right now. Your wholesale customers expect Amazon speed. Today isn't fast enough anymore. More and more, they want it within the hour....

Kaylee Felio spends her days inside the numbers of parts departments, helping managers fix the one line item that quietly bleeds profit all year long. As Sales & Marketing Manager at Parts Edge, she's talked to enough dealerships to know exactly where obsolescence problems actually come from — and why most "solved" problems aren't solved at all. Here's the uncomfortabl...

Paul Elliott leads the dealer practice group at Insurance Office of America, where his team has placed over $35 million in premium protecting more than 350 franchised and independent dealerships across the country. If anyone in the industry knows exactly how dealerships bleed money on claims that never had to happen, it's him. The FTC just sent 97 warning letters to dealerships. Yours could a...

Dave Anderson is the CEO & Co-Founder of Evenflow AI, a scheduling platform that's syncing in real time with dealership DMS systems and posting 20-30% revenue jumps for the stores using it. He's not new to this conversation either — if you were at NADA in Vegas this year, there's a decent chance you already caught his name floating around. 👉 Register for the upcoming Fixed Ops...

Andrew Lee has spent 30 years inside the phone lines of dealership service departments, not in a tech lab. He's the Sales VP at AlphaDrive AI, a company started in 1993 by a woman calling customers back after service visits, now trusted by over 1,000 dealerships, including Lithia and Sherwood Ford, one of the largest Ford dealers in Canada. 👉 Register for the upcoming Fixed Ops Roundtable Ev...

Tej Soni has spent nearly 25 years building technology for the auto industry. As CEO of Frog Data, he's the mind behind Fixed Ops Velocity, the platform dealers can't stop talking about. Now he's back with something bigger. Your service advisors are walking away from money every single day. Not because they're bad at their jobs. Because the system was never built to catch it....

Matt Leone is CEO of DriveCentric, the engagement platform trusted by dealerships nationwide to run their CRM, and he's spent years watching dealers lose money in the exact same blind spot: the gap between sales and service. Most dealerships run separate systems for variable and fixed ops. That split isn't just inconvenient, it's actively bleeding gross profit out of your store ever...

Robert Wooden has spent 40 years inside dealerships, the last 30 building the technology and software behind them. He's the founder of Fixed Ops Intel, now in its 29th year with a singular focus: warranty uplift. No side projects, no diversification. Just the deepest expertise in an industry that's finally paying attention to it. 👉 Register for the upcoming Fixed Ops Roundtable Event Wh...

One dealer cut their service BDC from six people to two. Same call volume. Same revenue. The only thing that changed was who was answering the phone. Misty Tippets, Senior Automotive Marketing Lead at Podium, has spent years working directly with hundreds of dealerships as they roll out AI in fixed ops, sitting behind the service counter, watching advisors work in real time, and tracking exactly w...

Eric Zuniga is a fixed operations strategist and industry veteran with ALLDATA, the company that has been at the center of dealership technology evolution for over 40 years. From digitizing OEM information to building the connected workflows that modern shops depend on daily, ALLDATA has seen every major shift this industry has gone through. Eric works directly with dealer groups of all sizes acro...

Gabe Schiffer is the Customer Success Manager, Siro AI, the platform quietly reshaping how fixed ops teams communicate, coach, and close. Gabe works directly with dealerships and fixed ops teams to implement, optimize, and get measurable results from Siro's AI conversation intelligence platform. He doesn't just sell the product, he's in the trenches with service teams every day, bui...

Melissa Terrell is one of the automotive industry's leading voices on reputation management and customer intelligence. At Widewail, a platform born from within the auto industry, she works with dealerships across the country to help them systematically capture, respond to, and act on customer feedback at scale. Widewail currently generates three times the review volume of the industry standar...

Kim Saylor is Senior Director of Product Marketing at CDK Global, the industry's leading dealership technology provider. With deep expertise in fixed operations and consumer behavior, Kim has spent years translating data into strategy for dealers nationwide. She's one of the most sought-after voices in automotive retail, and when CDK releases a study, the industry listens. 👉 Register fo...

Chase Southwick is the 63rd General Chair of the Northwood University International Auto Show , the largest outdoor new car auto show in the United States. A student at Northwood University, America's Automotive University, Chase oversees a team of department heads and hundreds of student volunteers to produce a three-day event that draws an estimated 50,000 attendees to Midland, Michigan eac...

Karl Murphy is the CEO of Spiffy, the leading mobile service operating system built specifically for automotive dealerships. With over 12 years of experience transforming how dealers deliver service outside the four walls of their shop, Karl has become one of the most sought-after voices in fixed operations — helping dealerships scale mobile programs from a single van into multi-asset, high-margin...

Chris Austin is the Chief Revenue Officer of StrategicSource, a Minnesota-based outsourced purchasing organization with 25 years of deep roots in automotive retail. Having grown up inside every department of the business, from sourcing and auditing to client services and executive strategy, Chris has sat inside the budget meetings, contract negotiations, and financial blind spots of dealership gro...

Matt Leone is the CEO of DriveCentric , the automotive engagement platform that has been redefining how dealerships connect with customers across every department, from sales and F&I to fixed operations. Under his leadership, DriveCentric has evolved far beyond traditional CRM, building the infrastructure for a unified customer experience that the automotive industry has never seen at this sca...

Ari Polakov is the co-founder of Flai, an AI communications platform built specifically for automotive dealerships. Before founding Flai, Ari spent years studying the operational gaps inside service departments, particularly the hidden revenue being lost at the phone level. That obsession led him to build a product now trusted by some of the largest dealer groups in the United States, including to...

Kyle Johnson is the co-founder and CMO of Redline Connect. With over 15 years embedded exclusively in the automotive parts industry, Kyle has built and acquired multiple service businesses spanning parts delivery, outside marketing, and in-store staffing solutions, all purpose-built for the OE parts world. He and his team are now behind the industry's first AI platform designed specifically f...

Bill Demaree is the Corporate Director of Fixed Operations for Tom Wood Automotive Group, one of Indiana's most respected dealer groups spanning 13 rooftops. With decades of experience in the automotive industry, Bill has built a reputation not just for running high-performing service departments, but for reimagining what fixed ops leadership actually looks like at scale. 👉 Register for the...

Every company you've seen dominate the automotive industry had help getting there. Laurie Halter is that help. Laurie Halter is the founder of Charisma Communications, a PR agency with over 20 years of experience helping automotive technology companies build brands that break through. From early stage startups to established names, Laurie knows exactly how to get vendors in front of the right...