Find Your Frequency

Chris Herbert put together the Spice Girls when everyone around him was telling him to make another boy band. He looked at the market, saw it was saturated, and went the other direction. He cast them like a TV show (Friends, specifically), giving each member an individual identity so the audience had someone to identify with. It became one of the biggest bets in music history. In this episode, Chr...

Alex Brees has watched 200,000 artists sign up to un:hurd. He's seen what the ones who grow do differently from the ones who stay invisible. In this episode, he gets out of the interviewer's chair and answers questions directly from the community. Alex breaks down why playlisting is only part of the strategy and what artists should be doing alongside it, the three things that separate arti...

Matt Spetzler has closed over $5bn of music deals including Kobalt and Native Instruments. He now runs his own fund backing independent music companies. He's seen how the money flows from every angle, and he says most artists are missing it. In this episode, Matt breaks down exactly where independent artists are losing money they don't know about (publishing alone is an extra 20%), why cha...

Josh Denzel went from a recruitment job he hated to presenting for the BBC, Sky, Amazon, and Netflix with over a million followers. He started by filming on Snapchat for seven people. Nobody handed him a microphone. He just picked up his phone. In this episode, Josh talks to Alex Brees about why consistency is the hardest part and he still struggles with it, the Nike video that hit a million views...

Fraser T. Smith has produced some of the most important records in British music. Gang Signs and Prayer with Stormzy. Set Fire to the Rain with Adele. Psychodrama with Dave. Black at the Brits. A Grammy, multiple Ivor Novellos, and a career that spans from Craig David to Kano to Celine Dion. In this special episode recorded live at SXSW London, Fraser talks to Alex Brees about what every great art...

ANNABEL STOP IT had already tried to make it in music once. Community radio in Brixton. A show on Radar Radio. She gave it everything, couldn't pay her rent, and walked away. Took a 9-to-5. Put the DJ dream in a drawer. Then during lockdown, she set up a Twitch stream in the corner of a shop with no plan and started playing for whoever would listen. Six-hour sets. Chat room regulars. No strate...