EyeCode Media

Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.

Most leaders want to help their teams grow, but many unintentionally create dependency instead of development. In the final episode of the Coaching as Leadership series, Ted McElroy introduces The Vision Coaching Framework — a practical coaching model designed to help leaders ask better questions, create engagement, and develop problem-solvers instead of people who simply wait for answers. This ep...

Aaron talks with executive coach Alicia Henton about building stronger organizations through coaching, consulting, and communication. They explore leadership, culture, capacity versus capability, change management, and why clear communication is essential for helping teams align, grow, and pull in the same direction. ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 a...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

After listening to Dr. Chris Wolfe’s discussion on the dangers of becoming a specialist at the expense of comprehensive care, Aaron explores a different challenge facing optometry: the reluctance to embrace sales. Drawing on Daniel Pink’s To Sell Is Human, he argues that ethical selling is simply helping patients trade time, money, effort, and trust for a better outcome. Through real-world example...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

In this episode of Compliance Corner, Dr. Chris Wolfe and Dr. John Rumpakis delve into the complexities of modifiers 25 and 59 in optometry. They discuss the importance of proper documentation, the implications of bundled services, and the clinical justifications for using these modifiers. The conversation emphasizes best practices for compliance and offers resources for further learning.   https:...

Aaron shares a personal reflection on preparing for the San Diego Rock ’n’ Roll Marathon with his son, Skyler, only to be sidelined by illness days before the race. What began as disappointment became an opportunity to celebrate someone else’s achievement and appreciate the journey that led there. Drawing parallels between marathon training and practice ownership, Aaron explores resilience, perspe...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

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Aaron Werner's Podcast: https://wolfevs.podbean.com/e/the-awp-beyond-just-dry-eye-cam360-vs-prokera/ ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com htt...

"Aaron is joined by Mikaela Bolding of Maple Valley Eye Care to discuss how her team increased capture rate from 46% to 60% through intentional preparation, patient color coding, face sheets, team communication, and daily goals. They break down how small systems, consistent language, and patient education can help practices better serve patients while improving optical performance. Check out the a...

In this reflection, Aaron shares insights after listening to a conversation between Drs Chris Wolfe and Lisa Greene on contour prism with Neurolens. Drawing from his own experience, he breaks down how integrating binocular vision screening into workflow, especially with newer headset technology, has improved patient education, efficiency, and outcomes. He explores why patients normalize symptoms l...

In this episode, Dr. Tom Nye shares the "origin story" of how he integrated the RETeval into his clinical workflow after a year of hesitation. He explains why he now views ERG as an essential tool for tracking disease progression in patients with glaucoma, AMD, and diabetes. The conversation highlights how this functional testing offers peace of mind to both the doctor and the patient by providing...

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-m...

"Aaron reflects on the Vision HQ conversation and shares how his practice uses membership plans to improve patient access while moving away from discounting. He breaks down how their plans are structured, why simplicity matters, and what the real-world results look like including growth, adoption, and patient behavior. This episode offers a practical look at how membership models can strengthen re...

"Aaron sits down with Dr Walt Whitley, Dr Hardeep Kataria, and Roger Kennedy for a practical discussion on CAM360 vs Prokera, how to identify neurotrophic keratopathy, and why treating the underlying disease, not just the symptoms, can lead to better outcomes for patients with ocular surface disease. Resources: BioTissue: https://biotissue.com/ Dr Hardep Kataria: kataria.hardeep@gmail.com, Instagr...

https://vision-hq.com/   ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and...

"Aaron talks with Professor John Nolan and filmmaker Wayne Chesler about A Vision for Vision, a new documentary exploring the connection between nutrition, vision, and brain health. Their conversation goes beyond science alone, diving into the people, purpose, and passion behind the film. From the marigold fields of Mexico to the future of evidence-based eye care, this episode offers a behind-the-...

In this engaging interview, Dr. Christopher Wolfe discusses with Dr. David Kading the importance of authenticity, human connection, and innovative practices in optometry. They explore how virtual teams, AI, and practice management can enhance patient care while maintaining genuine relationships. 00:00 Introduction and Equipment Discussion 01:21 Insights from 'The Invisible Team' Book 02:20 The Hum...

Aaron Werner welcomes Dr. Ben Thayil for a thoughtful conversation on refraction, identity, leadership, and the evolving role of the modern optometrist. Together they explore whether too much weight is placed on refraction, how doctors can unintentionally tie their identity to one task in the exam lane, and why the real value of care goes far beyond a prescription. From patient problem-solving and...

In this episode, Dr. Christopher Wolfe discusses the Vision Source D25 program with Mick Kling, exploring its origins, benefits, and how it fosters community and value among independent optometrists. Discover how the program reinvests in practices and strengthens the independent optometry community.   Chapters 00:00 Weather Talk and Introduction 01:11 Unpacking the D25 Program 02:04 The Origin Sto...