Evolving Digital

In this podcast episode, we speak with Jennifer Schoop about the art of leading integrated marketing campaigns across diverse stakeholder groups. We explore how effective marketing leadership requires creating environments where technical and creative teams can bridge their communication divides. Jennifer shares candid insights from her experience transforming a failing automotive campaign into a...

In this podcast episode, we speak with Michel Claassens about the evolving nature of leadership in digital transformation. We explore how organizations must adapt their leadership approaches as AI redistributes knowledge and power throughout their hierarchies. Michel, a digital transformation veteran with experience across Phillips, Signify, and AkzoNobel, shares candid insights from decades of le...

In this podcast episode, we speak with Giels Brouwer about the critical gap between data collection and decision-making that hampers many organizations. We explore how his systematic scouting framework can transform how companies identify opportunities and talent. Giels, serial entrepreneur and founder of SciSports and Akela Hub, shares candid insights from his journey that began with a football m...

In this podcast episode, we speak with Judith Wolting about the critical misalignment between sales and marketing that hampers growth in many B2B organizations. We explore why marketing continues to be mistakenly viewed as a cost center rather than the growth engine it should be. Judith, Global Marketing and Insights Sales Director at Malvern Panalytical, shares candid insights from her career tra...

In this podcast episode, we speak with Melissa Perotti about the reality gap in data-driven organizations and her proven framework for building analytics capabilities that deliver genuine business value. We explore how companies can move beyond simply collecting metrics to creating strategic impact through data. Melissa, Head of Product Analytics - Consumer Journey at bol, shares candid insights f...

In this podcast episode, we speak with Niek Meijer about the challenges of completely replacing a digital foundation while simultaneously growing a business. We explore how Toelevering Online navigated a complex replatforming journey that expanded from a planned 4-month project to a year-long transformation. Niek, Director of Product and Technology, shares candid insights about carrying the entire...

In this podcast episode, we speak with Wendy Dirne about why digital transformations often fail despite substantial technological investments. We explore how successful transformation requires focusing on people rather than just technology, examining the human limitations organizations frequently refuse to acknowledge. Wendy, a digital transformation specialist, shared compelling insights from her...

In this first episode of our new season, Mark Geljon, Consultant and Business Developer at Witteveen+Bos, takes us on a journey into the future of business innovation. We discover how technology and creativity are coming together to redefine customer experiences and shape the organizations of tomorrow. Mark shares his unique approach to storytelling and how it helps companies achieve their goals u...

In this episode of Evolving Digital, Ton Kuper, CEO and founder of C4Real, takes us behind the scenes of the importance of visual tools in simplifying complexity and driving digital transformation. We dive into how Ton’s unique background shapes his approach to modern sourcing strategies, where technology meets human leadership. Throughout the conversation, Ton emphasises the importance of curiosi...

In this podcast episode, Martin Schneider delved into why transformations are often burdensome for many organizations, typically viewed as projects rather than essential cultural shifts. We explored how leading companies need to be proactive—constantly exploring and testing new business opportunities—rather than simply reacting to changes. Additionally, we discussed the importance of not only welc...

Welcome to Episode 11 of the Evolving Digital Podcast. We explore the inspiring journey of our guest, a seasoned executive with over 20 years of experience transforming businesses and advancing technology. From their beginnings as an elite gymnast to leading global digital transformations, their story is one of resilience and insight.    In this episode, we delve into:  The crucial role of executi...

In this episode, Stein Nesbakk, a marketing engineer takes you along his journey. He is blending technical expertise with marketing to drive innovation and growth. marketing excellence in the semiconductor Industry.   Working on award-winning solutions Stein has experience. At Nexperia he is a marketing engineer who started as an application engineer. Calculating the datasheets by hand made him th...

Irene Schaefers covers the evolving digital landscape, including e-commerce's impact on traditional markets and the strategic role of digital in boardrooms. We also explore customer behavior insights, data-driven decisions, and the cultural shifts essential for successful digital transformations.    Irene Schaefers is a dynamic leader in customer experience and company growth, known for her expert...

In this episode, we introduce Bram Fasseur, the “Head of Product” at 247TailorSteel and explore his journey to a digital role, highlighting the award-winning product that impacted the industry. We discuss key topics like feedback loops, team dynamics, digital integration, client expectations, AI advancements, and strategies for successful product development in high-tech environments. With over a...

In this episode, we delve into the collaboration between digital advancements and engineering, emphasizing transformative gaming technologies and the complexities of industry change. We discuss the engineers' mindset, evolving design processes, and how new digital solutions address pain points. Additionally, we tackle the challenges of balancing project-based business models with digital trans...

In this episode, Tom Webbink, a seasoned manager, and consultant, shares his experience in sales, after-sales, customer journeys, customer experience, customer contact, field service, and related service environments. Over the years, he has worked with service and after-sales organizations—both in-house and with external suppliers—across Europe, the Americas, Asia, and Africa, gaining a broad rang...

In this episode, Alex Koshkarov, channel director project business at Somfy, will take you along his journey.  Experienced B2B professional with a demonstrated history in driving growth through Sales, Marketing, and Strategy across electronic manufacturing, lighting, architecture, furniture, and technology products and services industries. Strong commercial acumen with a strategic and risk-based a...

In this episode, Robby Ferdinandus General Manager Logic Business at Nexperia. Nexperia’s Logic Business is the foundation for Business Group Analog & Logic ICs. International Sales and Marketing executive with global experience in the semiconductor/high-tech industry, complemented by an MSc. in International Business Studies and leadership courses at IMD Switzerland and Harvard Business Schoo...

In this episode, Michiel Verheij, a consultant at TRIMM, shares his perspective on digital maturity. Michiel works at TRIMM, a full-service digital agency and architects of digital for over 30 years. They excel in adapting to change and building new pathways in the high-tech and manufacturing industries. Digital evolution is not just about technology; the human element is key, and progress occurs...

In this episode, we talk to Robert O'Neill, a message engineer, content architect, and number cruncher, as he shares his 30-year professional journey. As the owner and director of Pyramidion – a B2B communications agency focused on semiconductor, biomed, renewable engineering, and Industry 4.0 customers – Robert is a passionate storyteller at heart. He and his team believe every communication piec...